Boy groups have always been in the ascendant, extending from the 1980s to the present. From the influence of the originator Take That, which is still exerting its influence, to Westlife, which is said to have disbanded and has been on endless farewell tours; from the reunion of the Little Tigers at the Spring Festival Gala, to the hard work of the new generation of Supreme League; from Japan's Johnny's to South Korea's SM , whether old or young, living or disbanded, boy groups have always been one of the ways to continuously provide entertainment. Compared with the golden age of the past, European and American boy groups have gradually declined, and the Chinese music scene has never been popular. In comparison, South Korea's professionalism has always been indestructible in the boy group industry chain, especially SM's control of the group. A strict system has been formed in terms of methods. Cutting off boring things and then cultivating them again, this combination has never been interrupted. EXO, which was grandly launched by SM at the end of December last year, is another round of innovation for SM boy groups, with new tricks in terms of gameplay.

First of all, the EXO group is highly targeted. Although it has as many as 12 members, it is divided into two groups. The K group focuses on the domestic market, while M regards the mainland as the main battlefield. They can combine and Each has their own maneuvers, and the songs are also divided into Korean and Chinese versions. There are four Chinese members in the M group, which shows SM's ambitions in the mainland. After all, they are guarding such a large piece of cake in the mainland. Instead of transporting them, it is better to select and train them according to local conditions. Secondly, from EXO’s official debut last year, the step-by-step exposure and single release according to time points, we can also see the rigor and accuracy of Korean music. When it comes to song release, even Japan cannot sneak out songs. Condition. Finally, let’s talk about the quality of the songs. Judging from the mini album "MAMA" just released by EXO-M, it is a typical KPOP song, using heavy rhythm to advance the progress of the song. For a boy group, appearance and temperament are always the first, and singing skills can be ranked last. Dance and singing must account for the same proportion. Compared with simple singers, idol groups are often more comprehensive. . As the first hit of the album, "MAMA" plays a very good role in promoting the opening. The rhythm brings people high as soon as it comes up. Korean lead singer Chen's Chinese needs to be improved, and the chorus of the crowd has a metallic feel. "Angel", the only ballad among the six songs, is a good reflection of the six's vocal range. "Two Moons" is very witty, and Kris's rap is remarkable. Although some parts are too draggy and not clean enough, it is still excellent for a newcomer. As mentioned earlier, the dance of boy groups is also crucial, so these songs must be listened to in conjunction with their promotional MVs to make them more visual.

If you ignore the musicality first, EXO’s debut method and development are worthy of study. After all, today, it is not enough to have good music. Music is a commodity, and if it is a commodity, you must consider how to promote it. To go out, packaging, positioning, publicity, etc. are all key steps. With the development of Korean music in recent years, although it is still following in the footsteps of Japan, the glossy packaging, unexpected promotion methods, and a large number of fans in the domestic and East Asian markets are the new issues brought by SM.