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Wooden poster frame-Leslie Cheung's royal designer, won more than 6 awards: my design is not expensive, but super expensive.
What are the creative wall displays?

1. Funny wall stickers and wall stickers with corresponding spatial functions, such as small picture stickers next to the light switch, make humorous cartoon figures instantly light up your good mood.

2. The playful hook is very decorative. You can paste some interesting wallpaper on the wall to form a story decoration.

3. Pictorial wall. Everything is simple, and the big white wall next to the corridor looks a little pitiful. Cut out the beautiful inside pages of the magazine and stick them on the wall neatly, and the self-made poster wall will be completed.

4. DIY decorates. Do you think it's valuable to cut out some colored paper, put them together to form a decorative painting and hang it on the wall, and then add some handmade products?

5. Retro wall The traditional retro wall tiles, coupled with the homemade wooden frame, and your simple bicycle can completely form a retro picture. Are friends who like literature and art envious?

6. The ceramic wall is unique and novel, and it is a great benefit for friends who like to collect porcelain or love music. It is completely possible to put these colorful porcelain in the form of staff, which can be used for both appreciation and percussion. What's the grandfather of golf clubs?

Grandfather of golf clubs is an online buzzword, which originated from a live TV broadcast of a Japanese golf match. In the game screen broadcast at that time, an elderly golfer used a club with a history of more than 5 years to compete, and the audience exclaimed, "This is the grandfather of golf clubs!" So the word gradually spread and was used in other fields.

This word, which originated from Japan, has a profound cultural background. At first, only a few people may know its meaning, but with the popularity of the Internet, this stem is gradually known to the public.

The word "grandfather of golf clubs" has gradually become a symbolic symbol on the Internet and even appeared in various peripheral commodities. This phenomenon can be regarded as a manifestation of online popular culture, and it also highlights the traditional values of advocating tradition and respecting the elderly in Japanese culture.

Behind the success of the grandfather of golf clubs, it also reflects people's appreciation of history and emotional recognition of old objects. In daily life, we can also know and appreciate some old toys, old objects and so on through this stalk, so as to better understand the preciousness of human history and the importance of cultural heritage.

The conclusion is that the grandfather of golf clubs is an online buzzword, which originated from the live TV broadcast of Japanese golf matches. This word reflects people's appreciation of history and traditional culture, and also reflects the importance of old objects to our emotional identity. Leslie Cheung's royal designer has won more than 6 awards: my design is not expensive, but super expensive.

With his iconic goatee, small black round glasses and simple and decent clothes, he is called a designer with "star temperament".

Now, at the age of 7, his eyes are still as sharp as those of his twenties and thirties: passionate and full of wisdom.

Maybe you don't know his name, but you must have seen his designs, which are all over the shelves of major supermarkets.

So far, he has won more than 6 international design awards, calling himself

"My design is not expensive, it is super expensive"

, but he is still deeply loved by people.

▲logo design works

His design concept, blending East and West, and appreciating elegance and vulgarity, can be called the inheritor of China culture.

He said, it's not how deep I understand China culture, but how I know how to express it.

He is Chen Youjian, the godfather of graphic design and recognized as one of the top ten famous designers in the world.

(Wang Shu, I.M. Pei, Ma Yansong and other masters are all in this "Top Ten in the World" list)

▲ Chen Youjian

1

The godfather design

It is undeniable that this is a successful and highly competitive product in the market.

In addition to Coca-Cola, we have been addicted to qiaqia melon seeds since childhood,

Vitasoy

and

Lee Kum Kee, Blue Moon, Scream

, and so on. Their logo are all from his hands.

I can see that they are all classics with a sense of the times.

▲ scream series of Nongfu Spring

Some people may not know it, unlike many design masters.

In fact,

Chen Youjian, the godfather of design, is not a trained designer, and

he has no systematic study experience in design.

Except for his artistic enlightenment from his father,

the rest of his experience comes from his own personal practice.

▲ Photo taken with my father when I was a child

At the age of p>2, I started to work as an assistant apprentice in an advertising company run by foreigners, and struggled for 1 years while learning.

I wanted to keep working, but Chen Youjian was very tired because of the prevailing atmosphere of "free competitive presentation" in the industry at that time.

in p>198, I started my own business.

▲ Chen Youjian when I was young

In p>1986, the original Darxun advertising company was officially renamed as

"Chen Youjian Advertising Design Company"

In p>1996, Chen Youjian Design Company was selected as

one of the top ten best design companies in the world by Graphis magazine, which was regarded as "the Bible" by the design community, and it was also the only Chinese design company to win this honor.

▲ logo design of Shanghai Bund Art Museum

▲ logo design of National Grand Theatre

It is really difficult to sum up Chen Youjian's works in one word, because his designs are spread all over the world.

If you have to name one of the most famous, you have to mention his "SEIKO Calligraphy Clock".

The exquisite and complicated China culture and craft are rearranged with modern design skills, creating a clock with the essence of China's calligraphy.

▲ It has been accepted as a permanent collection by the Museum of Modern Art in San Francisco, USA

At first glance, it seems unremarkable. When its pointer "moves"

, you can discover the mystery.

The intersection of minute hand and Chinese characters' regular script stippling symbols

just forms a complete chinese numerals.

one, two, three, four, five, six, seven, eight

"It's not so much a clock,

it's a calligraphy work written on round rice paper,

because I also have the illusion that time is still when I am writing calligraphy or enjoying calligraphy works,

which is also one of my inspiration sources."

-Chen Youjian

2

has won more than 6 international design awards

It turns out that so many familiar designs in life are all designed by master Chen Youjian.

In fact, his design and art are far more than that. Let's take a look at his other classic works.

▲ Some poster works

album cover design

In the 198s, Chen Youjian designed album covers for many popular superstars, including Tam, Anita Mui, Leslie Cheung and Tayu Lo.

▲ cover of Tam's Legend of the Condor Heroes

▲ cover of Anita Mui's Leap over the Stage

▲ cover of Tayu Lo's Lover Comrade

Among them, he worked with his brother Leslie Cheung for the longest time. From his debut to his farewell concert in 1989,

Chen Youjian has been the royal designer in Leslie Cheung, and he has taken charge of the cover design of all his records and production designer.

▲ Chen Youjian's photo with his brother

A Madness in Leslie Cheung in p>1983

Leslie in p>1984

Summer Romance' 87 in 1987

Virgins Now in 1988

Salute》

1989 < p

the reason why his design is "expensive" is that it originated in the 198s, and the record industry offered him the highest price, which was almost the industry benchmark.

even so, people are still looking for him. This is probably the strength ~

poster design

His poster design is also a must!

▲ Photos of the poster exhibition

In p>22,

Posters designed for Beijing's Olympic bid.

The colors of the five rings surround the Temple of Heaven, which reflects the feeling of movement and has the characteristics of Beijing.

In p>21

, the poster of Nagoya School lecture was designed.

The red text in the middle circle is the information about the theme and place on display, and

it is this circle that makes it live with the surrounding text.

The upper left is the name, the middle upper small cross and the circle are the word "ancient", and the combination of the lower right and the circle is the word "house", which together is Nagoya.

The following is a magazine cover

designed for a font design company, which is very interesting.

The word "left" is spelled with many right words, and the word "right" is spelled with many left words.

and there is also a contrast in layout, with figure 1 being horizontal and figure 2 being vertical.

Poster of Chen Youjian

solo exhibition "Love in the East and Rhyme in the West" in p>199.

the main body of the poster is a Chinese character "East", which stands for East, and the English letter "W" at the top of the poster stands for West.

Using the edge of the paper as a vertical line, the upper left part of the poster seems to be the hidden character "Lu".

▲"EastMeetsWest "exhibition

When this exhibition was held again in p>22, it was presented in a different way, and its meaning remained the same.

1997

company poster.

the Chinese character "one" is combined with the Arabic numeral "1" with a brush to form the Chinese character "ten". Emphasize the "one" separated from the "ten".

It means that Chen Youjian Design Company is one of the top ten best design companies in the world.

The poster of "Design and Life Exhibition" in p>1998

expressed that Shenzhen and Hong Kong are brothers, and they are as indispensable as chopsticks. Two chopsticks are used to represent the close relationship between Shenzhen and Hong Kong.

a poster designed in memory of my good friend Ichigo Tanaka.

The subject is composed of "I" in a light field and "I" in an English name.

Chen Youjian and Ichigo Tanaka are very good friends, including his exhibition in Japan, which was also introduced by Ichigo Tanaka. Chen Youjian designed the following poster in memory of Ichimitsu Tanaka after his death.

brand vision &; Product design

Speaking of his classic works, I have to mention "tea". He has done many designs about tea.

Zhuyeqing Sichuan Chengdu Green Tea Brand

Since p>28, Chen Youjian has been a Zhuyeqing brand, and has made a series of brand vision and storefront space design that are still in use today.

The inspiration of this brand logo comes from the shape of each Zhuyeqing soaked in a teacup.

The roots stand upright, just like tea dancing in water, which is a unique feature of Zhuyeqing green tea.

On the packaging box of Lundao, the glass material is selected as the long seal of the packaging, and the opening method is like the precious treasure in ancient China, which is exquisite and elegant.

▲ On the Way of Bamboo Leaf Green High-end Tea Series

▲ The latest bamboo leaf green tea packaging

Louis Vuitton LV Tea Ceremony

Hard box

Chen Youjian designed a hard box of "Tea Way".

China tea culture is combined with LV's classic brand culture "Travel" with global limited products worth millions.

It was inspired by the word "tea" written by China, and the whole display structure evolved from the word "tea".

On the journey, opening it can reflect the practical function of tea tasting, while closing it is a classic, delicate and elegant decorative art..

there are some other designs, which are also quite brilliant.

SEIBU brand logo

The logo of CantonDisco Club in p>1983

3

It can be called the inheritor of China culture

Anyone familiar with Chen Youjian's design knows that there are many elements of China's traditional culture in the works, which shows the beauty of combining East and West.

He summed up his design expression style as:

"East Feeling and West Rhyme"

▲ The logo of the studio is the shape of the "Four Happiness Doll" in his hand

The traditional elements and modern design methods are properly matched, which reflects the real connotation of China traditional culture.

At that time, it set a weather vane for the aesthetics of the whole design industry in China, and many people called him "a living design textbook".

▲ "Now" wristwatch

Aesthetics and culture,

are two important conditions for his design,

Aesthetics determines the visual style, and culture determines whether the work has connotation.

▲ Chen Youjian's photographic works

His design is "expensive", but many people are willing to pay for it. This is undoubtedly the best example of business and design cooperation.

he said, only make touching designs.

if you do it with your heart, what comes from your heart will naturally move people most easily.

design is not to cater to the ideas of brand customers, but to truly understand the consumer market, so as to prove the authenticity of the works.

Of course, life and business can also be applied in art design.

▲ Window design of Whampoa Club

▲ Chen Youjian "My Diary" exhibition

The so-called trend design for everyone to follow the trend crazily.

He thinks,

Creativity and concept are the most important; Understanding the market and culture is the most basic.

We design in "the present" and sell it to "the present" Social circle, but "the present trend" is just a tool. For example, font expression, color expression, paper expression and appearance expression.

but the concept is different, it is not necessarily just the present.

good design will not be eliminated with the changes of the times.

▲ "Hong Ling", the top private club in Macau

▲ Chen Youjian's Schair

Now 7-year-old Chen Youjian, like an "old urchin", is still active in many design fields and has a joint name from time to time.

▲ Chen Youjian cross-border design lipstick

In his life, he also cultivated many small hobbies, such as visiting flea markets, watching art exhibitions and playing photography.

It's almost an "old age" that everyone envies!

After 5 years of working, he has won many reputations for China in the design field with his unique talent.

For so many years, extending from design to art and developing art may be the sublimation of Chen Youjian's love for design.

it seems to be a free will, but it is actually his persistence.

Looking back on his design and art career, Chen Youjian said that he never stopped every day. He had a sense of mission and never gave up when he reached this stage.

▲ On the cover of the magazine, he

"I'm very grateful to be here

from the first day when I came out to work in my twenties".

"Life is like this, constantly searching,

constantly increasing your energy, from appearance to heart.

The rest of the time, I should use the time of my life to

share what I have learned. "

-Chen Youjian