The main reason for the closure of Xiami Music is that it can't be profitable. After Ali bought Xiami Music, a large number of membership activities were launched through Ali's platform. Many people can get a lot of shrimp members without spending a penny. This promotion method not only failed to increase the number of users of shrimp, but also made shrimp tepid.

secondly, fierce market competition. Nowadays, the competition in the music player market is very fierce. For shrimp, which has neither a lot of music copyright nor income, it is only a matter of time before it is closed.

finally, the law of survival of the fittest in the market. No matter in which field, there has always been a law of survival of the fittest in the market. Now, in addition to Tencent's QQ music and Netease Cloud, other music platforms are gradually being eliminated.

Xiami Music used to be a very big music software. Even now, there are still 44, music composers in Xiami Music. This figure can be said to be very huge. Xiami Music, as a music software owned by Alibaba, has the strong support of Alibaba's company, but his opponents are really strong. One is Netease Cloud, who is born with games and music, and the other is Tencent, an aristocrat in the online world.

It's really hard for Xiami Music to get more traffic and audience when it meets these two powerful rivals, especially Tencent's siege of Alibaba. Tencent has not only QQ music, a super-large music software, but also Cool Dog and Cool Me.

Tencent accounts for half of today's mainstream music software. With its unique way, Netease Cloud Music is still in the audience's mind, and Xiami Music finally has to quit the stage of history under the siege of these music software.