Brand spokesperson: Wang Junkai (TFBOYS captain).

On August 19, 2019, Wang Junkai officially became the new spokesperson of Xiangpiaopiao brand, endorsing Xiangpiaopiao’s brewing products. Known as the “national idol”, Wang Junkai’s temperament is fashionable and sunny, and he is in harmony with the brand. The image of youth and vitality that I want to convey is instantly matched; as a high-quality idol with both good looks and strength.

The new brand of Xiangpiaopiao milk tea is positioned as a "leisure and enjoyment" drink. With the vision of "making Xiangpiaopiao the best beverage brand in the world", it has always been committed to promoting milk tea to become a mainstream drink and allowing people to Enjoy life more.

Wang Junkai’s unique sense of youth, vitality, and trend-setting sense of fashion also represent the new attitude of the new generation of “material” youth. Using Wang Junkai as a spokesperson caters to the rejuvenation of the Xiangpiaopiao brand. direction. The power of example shown as a high-quality national idol is highly consistent with the brand characteristics of Xiangpiaopiao, a leader in the milk tea industry.