Times have changed. If you still want to open a store and wait for customers to come to buy, hey, you will only end up being eliminated.

When opening a store now, it’s not like in the past. As long as the location is better, you don’t have to worry about losing business. Nowadays, the number of stores in each regional market has increased exponentially, but the consumer group has not grown. On the contrary, purchasing power has generally declined. In this era of fierce competition, if you are still stuck in the idea of ????opening a store, waiting for customers to come and buy, and then "just sit back and enjoy the success and make a fortune", I suggest you stop opening it as soon as possible!

Many store managers are complaining that there are no customers entering the store, the customer flow is low, and there is nothing we can do. So, where have all our customers gone? What are we doing when there are no customers in the store?

Sales usually have three states:

1) Sales: finding customers and selling products to customers;

2) Marketing: Let customers come to you on their own initiative;

3) Waiting for sales: Stay in the store and wait for customers to come;

The most common thing a store does is the third Kind of "waiting for sales". Therefore, among the several common complaints of shopping guides, the three most common complaints emerged.

1. Strange customers: I often hear managers and clerks saying: "There is no one in the mall, what should I do?" "Why are there so few people today?"

In an instant, everyone seems to be confused. Stumped by this question. Actually, the problem is very simple. Just because the store is empty does not mean that the floor is empty, and that the floor is empty does not mean that the mall is empty, and the mall is empty does not mean that there is nobody outside the mall, and that there is nobody outside the mall does not mean that there is nobody elsewhere.

2. Weird weather: If the weather is bad, no customers will come into the store if it rains or snows.

When the weather is bad, some customers will not go out because of the weather. Similarly, as long as the customers come specifically at this time, are they more interested in purchasing? However, why is the transaction rate in your store still not high when the weather is bad? What's more, when the weather is bad, there is a high chance that customers will be at home. Coupled with the popularity of mobile facilities now, can we invite customers to visit us or make sales? At the same time, it also reflects the service of our brand!

3. Blame the boss: Blame this and that when you have nothing to do. In the end, blame the boss. The boss is not good at anything, and the company is not good at anything, so forget it!

No Customers, because the boss did not advertise; no sales, because the boss did not provide training; it seems that, in the final analysis, all faults are the boss's fault. Unexpectedly, after moving to another place, the situation has not changed. It seems that all the bosses in the world are not good.

How to increase the store entry rate near the store? It's very simple but also very difficult. What's rare is that you are willing to take the first step, try more, and carry out store marketing.

1. Atmosphere interception

The most important thing in a store is its aura. How does it come from?

Hot-selling atmosphere creation, special materials, strong colors, and unique products. Use these methods to attract customers' curiosity, guide customers to make associations, and ultimately allow customers to approach and understand your store.

For example, the overall atmosphere of one store is very poor. For example, the front door is replaced with a small plastic board, which makes the door look low and narrow. The lighting in the store was very dim, with only one-third of the lights turned on. Products are stacked at the door, leaving little room for customers to move around. In this way, when customers pass by, as long as they see the door, they have no desire to go in and take a look, resulting in a very low store entry rate.

?There are three very important elements in creating an atmosphere:

?First, it should be eye-catching, with bright and eye-catching colors;

?Second, it should block the eyes and keep the eyes away Wherever you see it, there should be piles of materials and gifts;

?Third, it should be eye-catching, make your competitors anxious, and arrange it towards your competitors.

? 10 ways to create an atmosphere:

(1) Floor stickers;

(2) Hanging flags;

(3 ) Roll-up banners and X display racks;

(4) Posters;

(5) Duitou;

(6) Arches;

(8) Banners for special occasions;

(9) Entrance lights, door headlights, window spotlights and other spotlights;

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(10) Store music, Christmas and Spring Festival music.

2. Product interception

Product interception means making full use of people's curiosity and novelty-seeking psychology, displaying the unique selling points of the product at the entrance of the store to attract customers into the store, and making the product move and come alive. .

Some brands will place electric beds at the door, or even put the frame up and rotate; in the furniture market, in order to solve consumers' concerns about the non-environmental protection of panel furniture, goldfish are raised in the bedside tables; in order to promote For multifunctional sofas, sometimes the shopping guide will turn on the switch directly to make it massage and move continuously. These methods have only one purpose, which is to make the product move and attract people through the product's unique selling points.

3. Online traffic

For example, using WeChat to attract traffic, I will provide you with a practical case. One of my fans opened a fruit shop, and then she built a The WeChat community is full of her potential customers.

She has a millet banana orchard at home, so she uses the rice banana as a special product, selling it for only 1.5 yuan. She sends messages in the group from time to time, and when the rice banana arrives, it is still 1.5 yuan. The quantity is limited, first come first served.

Although rice bananas cost 1.5 yuan per pound, she makes no profit at all, but the point is, you must first attract customers to your store. When customers arrive at the store, they buy other fruits and the store can make money. Moreover, it can also cultivate customers' behavioral habits and ask the shopkeeper from time to time if there are other fruits.

4. Personnel interception

To be honest, I don’t advocate this. It is too harassing to users. However, bosses can take it upon themselves to see what they need.

When you walk out of the store, "selling" becomes "marketing". When a shopping guide intercepts customers, it mainly includes three key points: position, words, and system:

(1) Choose the best position. The most important thing for a shopping guide is the position. Generally speaking, the following four points are very important: first, stand at the entrance of the store; second, stand in the aisle with the largest flow of people; third, the corresponding elevator exit; fourth, stand at the entrance with the largest flow of people. The entrance to a prosperous store.

(2) Unified interception techniques. That is, what to say when you meet a customer.

(3) Develop a reward and punishment system for interception. When there are no customers, shopping guides cannot sleep or play with their mobile phones in the store. Shopping guides who actively intercept customers must be rewarded, and those who fail to complete the interception goal will be punished.