In recent years, the municipal party committee and the government have attached great importance to the development of the film, television and music industry. Jimei District has actively implemented the decisions and arrangements of the municipal party committee and the government, vigorously implemented the "Humanistic Jimei" development strategy, and regarded the film, television and music industries as key development areas. Promote and propose the goal of building a famous film, television and music city and create new advantages in the cultural industry.
Focusing on the topic of "building a famous film, television and music city with high quality and good looks", yesterday morning, the Jimei District CPPCC held a symposium of university members, inviting members of the CPPCC of universities, industry representatives, as well as members of the Education, Science, Health and Sports Committee and the Culture, Culture and History Committee The committee members conducted in-depth discussions on politics, put forward countermeasures and suggestions, and contributed their wisdom to building Jimei into a famous film, television and music city.
Give full play to the advantages of talents in colleges and universities to stimulate creative vitality
During the holiday weekend, go to the Jiageng Theater to watch a play, listen to a concert at the Xingchao Yue Center, and go to the Dragon Boat Pool to check out the same scene for the movie It has gradually become a popular choice for Xiamen people, especially young people, for leisure consumption.
Currently, Jimei is accelerating the construction of a "youth development-friendly urban area". The advantages of concentrated universities are an indispensable youth force in building a famous film, television and music city. In the professional field of art disciplines, Jimei is full of talents: in terms of subject setting, many colleges and universities in the jurisdiction have film and television, music, dance performance, broadcasting and hosting and other related majors; in terms of teachers, according to incomplete statistics, undergraduate colleges and universities in Jimei have There are 635 full-time teachers in related arts majors, including 288 with senior professional titles and 150 with doctorate degrees. From a student perspective, there are more than 10,000 students in film, television, music and other related majors in undergraduate colleges within the jurisdiction.
Chen Jie, Minister of Academic Affairs and Director of the Student Affairs Office of Huaqiao University, believes that when Jimei District perfects and formulates a new round of policies to promote the film, television and music industries, it is necessary to include colleges and universities and encourage and support the creative talents of colleges and universities. Jimei’s characteristics, youthful traits and excellent works reflecting campus life in colleges and universities further stimulate the resource advantages and creative vitality of colleges and universities in film, television and music.
Integrating music elements with urban space
Starting from the demand side of music industry consumption, many university committee members mentioned that Jimei should take the lead in creating a youthful and life-oriented The music consumption scene makes music an expression, a symbol and a habit of Jimei. ?
He Ying, an associate professor at the School of Cultural Industry and Tourism of Xiamen University of Technology, suggested that we can learn from the experience of Oslo, the capital of Norway, and combine the concert hall with the park. Citizens can even go to the top of the concert hall to relax and play, making the music more enjoyable. The hall is no longer above the rest, but has become part of the city’s infrastructure.
Guo Xiaohua, a professor at the School of Film, Television and Communication of Xiamen University of Technology, said that weekends and holidays can be used to carry out various small performances in community squares, commercial centers, park lawns, etc., so that music can be ubiquitous.
Liang Hong, associate professor at the School of Music of Jimei University, suggested taking the lead in planning and building a "music +" theme street in Yuncheng Wankeli, an emerging trendy neighborhood, integrating elements such as music street performances, performing arts live broadcasts, and night light shows to provide young people with The group provides personalized and fashionable "trendy street scenes".
Create a highland for cross-Strait film and television exchanges and cooperation
Jimei, which is at the forefront of Taiwan and home to two national-level Taiwanese investment zones, is the province’s only county integrated reform pilot for cross-Strait integrated development. district. In terms of cross-strait cooperation in the film, television and music industries, Jimei is also gaining momentum.
Wang Guiting, associate professor at the School of Journalism and Communication at Huaqiao University, suggested using Jimei as the core area to create a highland for cross-strait film and television exchanges and cooperation, providing more "Jimei opportunities" for young film and television talents on both sides of the strait, and striving to build "ancient costumes" on both sides of the strait. Hengdian, urban dramas and youth dramas, Jimei’s unique positioning.
Huang Shixian, a professor at the School of Marine Culture and Law and the School of Film at Jimei University, proposed that Jimei District should make full use of its location advantages and the platform of the Golden Rooster and Hundred Flowers Film Festival to build a cross-strait film and television festival exhibition and copyright trading market center, as well as a market center with Fujian and Taiwan Xiamen Film Museum with film culture characteristics.
Taking the lead in laying out film and television music? Metaverse?
In March this year, our city officially issued the "Xiamen Three-Year Action Plan for the Development of the Metaverse Industry", announcing the development of the Metaverse The ?Roadmap?. The committee members believe that Jimei should take the lead in laying out the film, television, music and metaverse by leveraging technological empowerment such as Internet+, big data, VR, and AR.
? You can test the waters to create a virtual film and television music space at landmarks such as Shili Changdi, Xingchaoyue, Yuncheng Vankeli, etc., and innovate in aspects such as immersive experience, virtual presentation, interactive communication, and social scenes. ?Said Zhang Yijun, Director of Industrial Cooperation of Huayou Digital Culture Technology Research Institute.
Wang Chen, a professor at the School of Civil Engineering at Huaqiao University, suggested building a Jimei model of "Internet + film and television", using Jimei universities and existing film and television industry platforms to strengthen technology applications, and using big data to combine well-known authors, screenwriters, We-media, college students and other industry talents are integrated to enhance the independent development capabilities of film and television works.
Background
Jimei:
The film and television industry is developing rapidly
The music industry is booming
Building a famous film and television music city , for Jimei, there are conditions and foundations.
The film and television industry in Jimei District is developing rapidly. The city’s only film and television industry headquarters park is located in Jimei Jimei Film and Television Cultural and Creative Park. The original Xinglin Bao Printing Factory has been transformed into the city’s largest and most complete one-stop professional film and television industry. Shooting base. There are more than 800 film and television and film and television related companies registered in the district, and there are 20 film and television companies above designated size. In 2021, the revenue of film and television companies in the district will exceed 2 billion yuan. Leading film and television companies and projects such as Lianrui Pictures, Noon Sunshine, and iQiyi have landed in Jimei. As early as 2015, Jimei District took the lead in promulgating the first supporting policy for film and television enterprises in the province, and later revised and issued an upgraded version of the "Several Provisions of Jimei District to Further Promote the Development of the Film and Television Industry", covering everything from scripts to filming, production, and distribution. , screening and other aspects. Since this year, 13 million yuan of various support funds for film and television enterprises have been cashed in.
The music industry in Jimei District is booming. Xingchaoyue Center, the largest music industry complex in the province, Jiageng Theater with high-quality music performances, and the newly built Minnan Drama Center are all located in Jimei New Town; music performance activities Frequently, the Xiamen Dragon Boat Singing Evening Jimei Meisei Village Music Festival has been held for eight consecutive years since 2012, and the original music brand event Hear Jimei Jimei Meisei Village Weekend Concert has been held for five consecutive years since 2017. Xingchao Yue Center holds various types of music festivals every year More than 200 music performances? (Xiamen Daily reporter Ying Jie)