A few days ago, media reports stated that today, the "Chengdu Giant Panda" cultural brand has achieved high visibility and reputation in the world and has become a major IP for wildlife conservation animal cultural tourism brands.

The report stated that since 2002 to the present, the Chengdu Research Base of Giant Panda Breeding has been spreading in giant panda music, giant panda publishing, giant panda film and television, giant panda stage plays, giant panda culture and art exhibitions, and Internet social media. Attempts have been made in aspects such as giant panda culture construction in public spaces.

From 2015 to 2017, the "Pandas and the World-China Giant Panda Protection Culture and Art Global Tour" was held in 7 cities in 4 countries; it also cooperated with CCTV to establish the "Panda Channel" (IPANDA) and Launched globally, the "Panda Channel" has more than 15.64 million active users worldwide, including nearly 11.14 million fans on Facebook's global page; nearly 300,000 fans on Instagram, YouTube and Twitter, gradually becoming the spread of panda culture on the global Internet.

With the continuous development of new media technology and the continuous enrichment of various cultural and creative industries, a number of Chinese civilization symbols such as Sanxingdui and giant pandas are on the way to "go out" and continue to be introduced to the world. Showing Chinese cultural confidence, natural charm and humanistic spirit, it also continues to shine on the global stage.