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The development status of typed broadcasting

The more well-known typed broadcasts in China are the Voice of Music and the Voice of Economics channels of the Central People's Broadcasting Station. Their frequencies cover the whole country, realizing the differentiation effect of typed broadcasts on the listening population. It first breaks the format of broadcasting various types of radio in the form of sections, and achieves a unified style presentation of typed radio content throughout the day, targeting different listening groups.

However, except for the well-known Central People's Broadcasting Station, whose programs have achieved segmentation of audience groups and can be broadcast nationwide, the concept of typed entire channels has still not received widespread attention across the country. Broadcasting was limited to regional typing of stations in certain areas, not unconnected with the state-owned radio regime.

As the demand for typed broadcasts grows, some private radio advertising operating companies have seized the gaps in the market and carried out pioneering development in some cities across the country. They have become overall agents and even contracted broadcast media, creating a At the same time as the golden frequency, it also started the accelerated development of typed broadcasting in China, and it also made huge profits in market operations. The relatively well-known national type broadcast media has Good Friends Media Group, which targets car owners aged 25-40 as its listening audience. It implements unified broadcasting of programs in various cities across the country and focuses on nostalgic music. Typed radio truly realizes the characteristics of nationwide typed music radio.

On May 18, 2015, a new type of radio station, the international urban frequency Metro Radio, was officially launched on FM94.5. This is Beijing People's Broadcasting Station and even the entire Beijing broadcasting industry's first new type of music station in 10 years. The entire channel is created for the same audience, so the music is also selected and arranged according to the audience's demands, shaping an overall frequency. concept.