The latest advertising song for Yida in 2023 is "It's My Yida".

Yida, a chewing gum brand owned by Mars Wrigley, teamed up with Ubisoft China and the pioneering international music and media company 88rising to launch the joint song "It's My Yida". The song was officially added to the Chinese version of "Just Dance" on April 28 and can be played for free. This new collaboration song "It's My Yida" will break the rules across dimensions and trigger a vibrant trend storm.

Musician Zhang Yanqi’s dynamic rap and Veegee Xu Ruoqiao’s lazy voice are intertwined, and the collision in the melody part bursts out the power of confidence, courage and dreams. Basketball player Zhao Rui tried rapping for the first time, telling how he was not afraid of challenges when he stepped onto the court, and encouraged everyone to bravely pursue the love in their hearts.

The screen design concept of "It's My Yida":

In the screen design, "It's My Yida" uses neon tones, combined with graffiti and other dynamic elements to highlight its uniqueness The youthful vitality and carefully crafted unique dance steps incorporate the iconic action of "chewing" into it, so that every player can feel the positive concept that this Yida linkage song wants to convey from the dance.

Mars Wrigley always believes that happiness can make people's lives better. As a chewing gum brand under Mars Wrigley, Yida has always been deeply rooted in the hearts of the people with a positive brand image of confidence and vitality, which is also consistent with the concept of "Just Dance" showing attitude and sharing fun through music and dance. Start the simultaneous linkage of brands, music, and dance games, and set off the trend of young music with original music MVs.