Generally speaking, the playback of music in supermarkets needs to follow the following principles:
It is consistent with the positioning of the supermarket. For example, if a high-end supermarket needs to play music, it should choose elegant music such as classical music. For mid- to low-end music, you should choose some gentle pop music or country music.
The speed of the music rhythm needs to be consistent with the flow of people in the supermarket. Slow-paced music can make people relax and calm, allowing people to calm down and shop easily. Therefore, when there are not many customers, playing slow-tempo music can relatively extend the time customers stay in the supermarket and increase customer consumption. On the contrary, music with a slightly faster tempo will speed up people's movement rhythm, and will also increase people's desire to buy. Therefore, playing fast-paced music appropriately during peak passenger flow can encourage customers to speed up their consumption or purchase, and shorten the time for customers to spend their time. Duration of stay in the store.
In terms of volume adjustment, loud music can set off a lively atmosphere, but low-volume music can encourage customers to have conversations with sales staff and further interact. Therefore, when the supermarket needs crowds (such as peak hours during festivals and holidays), it can play slightly louder music.
Play different music types by time period. Different types of music should be chosen at different times of the day to complement the occasion. For example, in the early morning when the store opens every day, some fresh and soft store music can be played, and the tone can be mainly piano and acoustic guitar; at noon, the supermarket can play some jumping and brisk music; when the supermarket is about to close, it can And play pure music with a soothing slow tempo.
Choose appropriate music according to promotional activities. During major sales promotions, you can play some music with a faster rhythm and a strong sense of melody to encourage customers to produce "impulsive consumption" behavior.
Adjust the supermarket background music according to specific holidays. During festivals, playing some festive music can help to psychologically interact with customers and arouse their desire to buy. For example, you can play some festive New Year songs during the Spring Festival, and you can play some sweet love songs during Valentine's Day.
After talking about so many tips for choosing background music, the next step is to recommend a serious playlist.
Shangchao | Morning | Fresh and pleasant | Refreshing and refreshing
Shangchao | Afternoon | Lively and cheerful | You also like to listen to pop songs
Shangchao | Evening | Relaxation and pleasure
I hope you can find music that suits you in my recommended playlist~