Xu Song, a well-known lyricist, composer, record producer, and singer. In 2009 and 2010, he successively released fully composed albums "Custom" and "Xunwu Enlightenment", which set off a listening craze and became the most discussed original musician on the Internet. In 2011, he joined Haidie Music Company and published the album "Socera Has No Bottom", which topped the record sales list in mainland China and caused a sensation in the national media. Subsequently, he held concert tours and concerts across the country, with more than 100 concerts held so far. In 2012, he released the album "Sleepwalking Plan" and won multiple music awards. In 2013, he published a collection of personal photography essays "Aura on the Sea". Xu Song Information

Main Achievements

1. Best Singer-Songwriter Award on the Oriental Chart

2. The Most Popular Singer in the 9th Asia-Pacific Music Chart People

3. Global Chinese Chart Media Recommended Singer Award

4. Chinese Song Chart Annual Golden Melody Award

5 , Top Ten Golden Melody Awards in the Oriental Chart

6. Most Popular New Singer-Songwriter in the Music Chart

7. Charity Action Ambassador in the Chinese Migu Chart

8. Fashion Original Musician of the Year at the Asian Fashion Festival

9. Mainland Male Singer of the Year at the Tencent Starlight Festival

10. Top Ten Young Students in Anhui Province (2008)

The emerging Internet era (2006-2008)

In early 2006, Xu Song was a sophomore in a medical university. In his spare time, out of his love for music, he used a PC and a headset to record some "musical works". Most of them were just rough, semi-finished demos: some were created casually while playing the piano, and some were covers and arrangements. , some were co-written with netizens - but after these messy and random "gadgets" were uploaded to the Internet by him under the pen name "Vae", they became extremely attractive and attracted more and more attention. Many times, people began to "human flesh search" this young man who is not good at singing but has quite innovative works.

In 2007 and 2008, while continuing to study, he maintained the "good habit" of composing and publishing a work every month. Although his popularity and discussion continued to increase at a steady pace, he declined all performance invitations to ensure that his studies would not be affected. His works have become his only interaction with his fans. This approach of "leaving money without making money" also makes people see clearly that although he is young, he is by no means short-sighted. His blog is updated frequently. In addition to some lyrics and works, many witty remarks are also compiled into "quotes" by fans and circulated spontaneously; his official website has thousands of people stationed in the forum every day - personal charm and musical charm are mixed together. , chemical reactions continue to occur.

An achievement that has nothing to do with music is that in 2008, he won the honor of "Top Ten Young Students in Anhui Province" due to his excellent overall personal quality. In the singles he continues to release, you can gradually feel his unique and unique musical temperament. You can give him these keywords: soft, cool colors, simple, and sometimes a little rebellious. Whether it is extraordinary talent or secret efforts - in short, in the past three years, Xu Song has completed a huge transformation from an amateur player to a professional musician in terms of music. In terms of popularity, he went from being unknown to becoming an A-list star in the independent music industry. Many record companies came to his hometown to talk to him about signing a contract, but he refused all invitations on the grounds that he did not want to affect his studies. At that time, public opinion generally believed that Xu Song (Vae) not only inherited the grassroots nature of the first generation of Internet singers such as "Xiangxiang" and "Donglai Dongliang", but also raised the level of Internet music to a new level, to a considerable extent. It has changed people’s impression of “Internet songs = vulgar songs”.

In 2008, no one knew how long he could remain popular, because almost all internet celebrities before him performed for a year with just one popular song... and then were forgotten by the public. Representative works of this stage: "Funeral of Roses", "Remaining Snow on the Broken Bridge", "City Mansion", and "On the Qingming Rain".

The Music Miracle of Working Alone (2009-2010)

In June 2008, after graduating from university, Xu Song decided to spend half a year doing one thing - 2009 On January 10, a record called "Custom" was born. Xu Song completed all the writing, composing, arranging, recording, mixing and other aspects of this record by himself. Even the paper type used in the lyrics book was selected by him at the printing factory. He said in the interview, "There may not be many people who have the experience and energy to participate in the entire process of creating, producing, and producing a record." This model worker in the music industry has set a precedent and has indeed paid a lot, but he has also received support from fans. Great response. The album was sold out within a few days of pre-order on his personal website. In terms of music, this album's fresh texture, good arrangement and production methods have made people in the industry give this album good reviews. However, due to the lack of promotion and communication from the record company, the mainstream media had no way of knowing about this record, which made it lose its "ticket" to compete with other mainstream records; it could only rely on a small number of media people to recommend it out of personal preference, and fans The album's popularity began to spread through spontaneous publicity. Xu Song’s appeal has forced record companies to face up to this question: Why can’t the artists they support with huge sums of money be promoted no matter how much they do? Record company bosses are targeting Xu Song’s value, and people are constantly approaching Xu Song to talk about cooperation and cooperation. Among the people who signed contracts, there were many people who had approached him two or three years ago. However, Xu Song's request was that he must create and produce the second album independently, and the company would only be responsible for promotion and distribution. Apparently, no one had the guts to take on the case. Information about Xu Song

On January 6, 2010, after a full year, his second album "Xunwu Enlightenment" was released. The lyrics, music, and producers are still in charge, and several new names have appeared on the arranger list. In addition to further emphasizing personal characteristics, Xu Song's production concept as a music producer is also very cutting-edge. Whether it is the structural arrangement, the characteristics of mixing and recording, or the detailed presentation of touching points, it has far exceeded most of the same year. Pop album. The high degree of integration of lyrics, music, singing, and production is amazing; the tendency of "rhythm music" is also becoming more and more obvious, but he is not rigid about how to ensure "purity". The combination of Chinese and Western methods makes the whole album very pleasant to the ears. Works such as "Gray Head" and "Luzhou Moon" in the album have achieved great success due to word-of-mouth among netizens. The song "Gray Head" alone has almost surpassed the number of ringtone downloads of all previous works. As a music producer alone, Xu Song's first-tier standards have also been recognized by major domestic brands. After the release of "Xunwu Enlightenment", he was continuously invited by Sohu, Lenovo, and Huayi Music to tailor their flagship products/artists. To create works, what is even more valuable is that these works have also achieved a good reputation in art. In the past two years, Xu Song worked hard and handed over two works that were entirely created and produced by himself, and gained a large number of fans. Especially the huge influence brought by "Xunwu Revelation", I am afraid that even he himself Didn't expect that. Musically, the style becomes increasingly distinct. Representative works of this stage: "Superfluous Explanation", "Gray Head", "Luzhou Moon", "Half the City with Smoke and Sand", and "No Makeup".

The game changed the rules for him (2011——?)

In March 2011, something happened in the mainland music scene: Xu Song signed a contract with Haidie Music. Using the independent production model of his previous two albums, he completed his third album composed entirely of lyrics and music, "Socera Has No Bottom." Although I don’t know how many rounds of games the two parties have gone through, looking at this result alone, it should be considered good for Xu Song. Years of hard work has been recognized - there is probably no other record company that dares to completely create and produce albums by the artists themselves. ; For the record company, signing Xu Song, a "newcomer", is really profitable. Just promoting a newcomer saves a huge amount of money, because he is really not new, he has been famous alone for a long time. .

In April 2011, "Socrates Has No Bottom", which was dubbed by Haidie as a "thoughtful album", successfully won the mainland record sales championship. So far, the country's major mainstream media and the recording industry have to take this musician seriously. The album itself is top-notch in terms of musicality, content, and production quality. Coupled with the extremely large fan base, it is reasonable to win the sales championship.

From May to June 2011, a record tour and signing event was held (Hefei, Anhui on April 30, Tianjin on May 3, Nanjing, Jiangsu on May 22, Fuzhou, Fujian on May 24, 6 Wuhan, Hubei on June 5, Hangzhou, Zhejiang on June 10, Ningbo, Zhejiang on June 11, Liaoning on June 12, Guangzhou on June 18, Shenzhen and Foshan, Guangdong on June 19, Chengdu on June 23, and June 26 Beijing, Japan).

From July to December 2011, a nationwide concert tour & concert was held.

Album

The first album "Custom"

The second album "Looking for the Fog Enlightenment"

The third album "Socrates Has No Bottom"