On January 8th, Pepsi released a brand-new brand advertising slogan "For? the? Love? of? It "(meaning" for love ",but there is no official Chinese translation at present) replaces the slogan" Live? for? Now "(eager for now).
The promotion of new advertising language will be launched on a large scale around the world, appearing in advertisements in more than 1 countries. Judging from the commercial films currently on the line, most of them still focus on carbonated drinks and show a "cool" feeling full of bubbles by taking close shots. Like Pepsi's brand tradition, the promotion of new advertising language will still be in an entertaining way, especially in combination with pop music.
a name is Now? The United group appeared in the advertising of Pepsi-Cola-this popular group consists of 14 young people from 14 countries including Germany, Brazil, the Philippines, China, the United States, South Korea and Russia, ranging in age from 16 to 2.
In order to differentiate itself from its competitor Coca-Cola, Pepsi-Cola will emphasize its "youth" in brand building, and make great efforts in entertainment marketing. Different from its old rival Coca-Cola's preference in sports marketing, Pepsi prefers to associate its brand with pop music.
Michael Jackson, Madonna, Britney Spears, Kanye and other pop music idols have all made advertisements for Pepsi. The brand slogan Live launched in 212? for? The first advertisement of "Now" was made by American rapper "Spicy Chicken" (Nicki? Minaj) starred.
In China, PepsiCo once recruited a large number of musicians to speak for it, such as Faye Wong, Jay Chou, Aaron Kwok, MoMo Wu, Leah Dou and so on. In 219, Pepsi will promote "For? the? Love? of? It "theme packaging, advertising films, advertising songs, outdoor art installations and digital content, and so on.
Extended materials:
Advertising songs
29? Queen's We Will Rock You
In 21, AkonKeriHilson《OhAfrica? . "
Summer in Kikujiro in p>211
212? Calvin Harris Let's SGO
213? NickiMinaj《moment4life》
214 p > 214? Shakeyourbody by Aaron Kwok/Show Lo/Jolin Tsai/MoMo Wu
217? [36]? Jackson Wang? 《Generation2》?
In p>218, Leah Dou's Aswiminthe Loveat Yougiveme
In 219, G.E.M./Jackson Wang's Love Together
Baidu Encyclopedia-Pepsi.