#planning# Introduction In order to ensure that the activity is carried out in a solid manner, we need to formulate an activity plan in advance. The activity plan is specific, thorough, and has a strong focus on the purpose, requirements, methods, methods, and progress of the activity. Actionable plan. The following is a compiled real estate event planning plan, welcome to read!

1. Real estate activity planning plan

1. Time:

The morning of XX, month XX, XX year.

2. Location:

xxxxxx sales center site.

3. Personnel:

Staff, customers, etiquette, host, VIPs, etc.

IV. Distinguished guests to be invited:

Relevant leaders of the municipal government, leaders of the Municipal Construction Committee, Municipal Real Estate Administration Bureau, heads of the Municipal Architecture, Planning and Design Institute, etc.

5. Media to be invited:

xx TV station, xx daily, xx news station, etc.

Six. Predetermined goals:

Convey the information of xxxxxx’s opening ceremony to the outside world, show the strength of the company, expand the social visibility and reputation of xxxxxx, reflect the bright prospects of xxxxxx, and promote real estate sales. At the same time, we conduct corporate social public relations, establish a positive and good social image of xxxx Real Estate Development Co., Ltd. in xx area, and harmonize the relationship with local government functional departments, customers and suppliers.

7. Venue layout:

1. Podium area: The podium area, also known as the ribbon-cutting area, is located in the south of the sales center. The middle of the podium is used for speeches by the host and distinguished guests. There is a standing microphone, the table is covered with a red carpet, and the background wall is a spray painting with the theme of "xxxxxx opening ceremony".

2. Sign-in area: The guest sign-in area is located on the north side of the chairman's platform. There is an etiquette lady at the check-in area. Set up check-in signage at the check-in area.

3. Gift distribution area: The table at the sign-in area can also be used as a gift distribution table.

4. VIP rest area: It can be placed at the xxxxxx sales center, with sofas, coffee tables, drinks, fruits, wet towels, and exquisite flower arrangements as embellishments.

8. Key points of opening activities:

1. Indoor and outdoor performance

1) Colorful flags (color strips)

2) On sale They are hung on both sides of the road outside the building's gate and on lampposts along the street to create a warm sales atmosphere.

Bonsai flowers

They are placed in every corner of the sales office hall to increase visual beauty, freshen the air and create a friendly atmosphere.

3) Air arches and balloons

Large air arches, hot air balloons, and road flags are arranged at the construction site and on the main roads in the city to create a warm atmosphere for the project's commencement and opening.

2. Contents of live performance activities

1) Military band: used to play exciting music as background music throughout the opening ceremony.

2) Waist drum team: Arrange a waist drum team of 20 people on site to welcome and see off guests, adding to the festive and joyful atmosphere.

3) Lion dance activities: Lion dance performances are interspersed during the ceremony, which indicates the bright development prospects of xxxxxx.

3. Cooperate with the opening promotion activities

With the theme of "1,000 yuan is equivalent to 10,000 yuan, you can easily make money without buying a house" as the theme of the activity, attract customers to buy houses enthusiastically, and form a profit-sharing A good public image with customers and strong sales immediately after opening.

The event copy is as follows:

In order to reward the first batch of customers, the developer spent 800,000 yuan to sell 100 VIP cards for house purchase on-site on September 30, and gave away free lottery cards. 100 sheets.

The house purchase VIP card has a uniform price of 1,000 yuan per card, and the card face values ??are 5,000 yuan, 7,000 yuan, and 10,000 yuan. The cardholder can offset the same amount of house payment as the VIP card when purchasing a house. The house purchase VIP card is a bearer card. , freely transferable.

The lottery card prizes are set as house purchase coupons of 5,000 yuan for 10 people, house purchase coupons of 3,000 yuan for 20 people, property management fees of 1,000 yuan for 30 people, all of which can be offset against the house payment, 20 branded rice cookers, and 20 branded electric irons. , the winning rate is 100, and the lottery cards will be given out for free according to the order of queuing on site. While supplies last, the above reward activities will be notarized by the xx City Notary Office.

Queuing on-site should follow the order of first-come-first-served basis and line up in the direction of the designated starting and ending points on site. Queuing will begin at 6:00 am on September 30.

Our company will start sending "numbered entry and exit cards" at 8:00 am on September 30, 20xx.

After obtaining the "numbered access card", each group of ten people will enter the marketing site in order to register, pay the fee and obtain the card.

When redeeming a house for purchase, the "House Purchase VIP Card" must be presented together with the card purchase receipt to be valid.

Activity regulations: Participants must be over 18 years old, have full capacity for civil conduct, and be Chinese citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens with valid identity certificates (each person is limited to purchasing and taking one card) )

The house purchase VIP card is non-refundable and will be offset against the purchase price when purchasing a house. If you do not purchase a house or exceed the purchase time limit, the card will become invalid and will not be redeemed. Can be freely transferred and the transfer price is determined by oneself.

With the house purchase VIP card, the face value of the card can be used to offset the same amount of house payment when purchasing a house. Only one card can be used for each house.

This event is not valid for group purchasing customers.

4. Preparatory work

1) Plan the participants. Invitations were sent to the leaders attending the meeting on XX, March XX.

2) Prepare invitations in advance and confirm whether there is a receipt.

3) Obtain the weather conditions of the day from the xx Meteorological Bureau 5 days in advance.

4) Implement security command and be responsible for order within the jurisdiction.

5) Implement command and order work 6 days in advance.

6) Prepare gifts and gift bags at the event site

7) Handle the approvals required for balloons, event venues, and air arches 8 days in advance.

5. Guest identification

After the guests arrive, the hostess will wear a corsage for the guests. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement

1) There are 10 etiquette ladies by default, 4 at the entrance, 2 at the sign-in area, and 4 etiquette ladies in the venue area are required to wear uniforms.

2) 15 staff;

3) 30 company staff;

9. Ceremony process:

09: 00-09:30 All staff enter the venue. Including the main person in charge of the company and the person in charge of the etiquette company, various staff and performers.

From 09:30 to 09:50, guests entered the venue one after another. VIPs will sign in at the on-site sign-in area and receive gifts at the same time. Customers can visit the sales site for consultation and receive promotional materials.

09:50-10:00 The distinguished guests will be introduced to the venue by the hostess.

10:00-10:08 The ceremony begins with the host introducing the distinguished guests.

10:08-10:13 The general manager of the company xxx gave a welcome speech.

10:13-10:25 Lion dance performance.

10:25-10:35 Speeches by government leaders and speeches by company investor representatives.

10:35-10:50 The host invites government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Authority to cut the ribbon for the opening of xxxxxx. The auspicious fireworks and salutes are launched at the same time, and the ceremony reaches its climax.

10:50-11:00 The host announces the end of the ceremony and the guests rush to the luncheon.

Customer signing was signed at 11:00, and the opening sales activities officially started.

10. Media plan:

1. Newspaper advertisements

Publish full-page advertisements on page x of "xx Daily" on the 27th, 28th and 30th , inform xxxxxx of the opening information.

2. TV Advertisement

The xx TV station recorded the opening video and made it into a VCD as the information for the opening event. News was produced by xx TV station to report on the entire opening event and further expand publicity.

3. Radio advertisements

Broadcast the opening information of xxxxxx two months before and after the opening.

4. Printed advertising

The brochures and posters have been printed, and a combination of staff distribution and newspaper inclusion has been adopted.

11. Advertising budget:

1. The full page of "xx Daily" on the 27th, 28th and 30th will be xxxxx yuan

2. The TV station will record the opening video and News report xxxx yuan

3. Radio advertising xxxx yuan

4. Opening ceremony venue outdoor advertising management office approved xxx yuan

5. Etiquette company items Cost xxxx yuan

(Including stage, sound, lion dance team, waist drum team, military band, etiquette hostess and host remuneration)

6. Balloons (opening site and urban backbone Road) xxxx yuan

7. Flower bonsai rental xxxx yuan

***Total xxxxxx yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional theatrical performances: large-scale concerts, artistic evening parties, and TV variety show production.

2. Various business performances: company parties, conference performances, New Year's social activities.

3. Press conferences, fashion shows, product promotion meetings and business promotion performances.

4. Various conference services and exhibitions.

5. Etiquette celebrations: opening ceremony, anniversary celebration, groundbreaking ceremony and ribbon-cutting ceremony, etc.

2. Real estate activity planning plan

Father's Day is approaching, and real estate activities are taking advantage of the festival to gain momentum, and activities are coming in droves. Faced with a bombardment of activities. Netizens said with a doubtful smile, "Is this buying a house for my father or my son?" Some netizens hope to accompany their father on sightseeing tours. Hopes such as "Is there a house viewing group to go to the beach in Foshan?" appear from time to time.

Since May, major and minor festivals have been going on, and real estate activities have not stopped. In addition, the central bank cut interest rates for the first time in three years a few days ago. The central bank once again offered a 30% discount on home loans. The first and second homes are treated equally. There is so much warm wind blowing in the market. Many people are gearing up to take advantage of discounts on mortgage loans. Facing so much real estate activity, it’s really confusing.

“Two-day tour to view houses at the seaside,” netizens said

According to the author’s understanding, some netizens think that the many activities in the real estate are a good thing and “give us more opportunities to understand the real estate.” ". This Father's Day, most friends plan to take their families to participate in real estate activities to check out the houses they like, and also increase the time for parent-child communication.

However, some netizens said that no matter how much activity they do, it is useless. The only way to achieve real price reduction is for developers to make housing prices transparent.

Taking advantage of the holiday momentum, activities came in droves

The author looked around: Zhengzhou’s house viewing group held high the words “Build a Home for Love on Father’s Day”, and Yantai’s house viewing group held “Father’s Love is Like a Mountain” "Inventory of retirement homes for parents", and some media even said, "Whether you are a newly married father with no children, or a middle-aged man with a successful career who wants to improve your housing conditions and choose a school district housing for your children." Father, or an elderly father who wants to choose a retirement home for himself to enjoy the happiness of his family, I will provide you with a suitable package.

"It is very likely to catch all the fathers in one fell swoop.

3. Real estate activity planning plan

1. Purpose of the activity:

Through "farewell to the old year. "Sending Love" themed public welfare activity invites new and old owners to nine gardens to maintain customer relationships, explain the latest project developments, and strive for referrals from old owners; invite new MoDian customers to understand the project and facilitate intended transactions.

2. Activity content:

The real estate consultant notified the previous owners and stranger customers to come to Jiuzhuo Garden to participate in Taibai’s "Farewell to the Old Year" organized by Impression at the specified time. "Send Love" public welfare activity.

After sorting the loving items sent by customers, send customers New Year's gift bags. Take old owners to visit the product recommendation room and share the latest developments of the project; make product recommendations to Modian customers.

Take photos and select the "Love Ambassador" of Taibai Impression with a smile

3. Event time and location:

Time: December 30, 20xx. No. 2 pm - January 3, 20xx

Location: Room 1817, Garden Nine, Taibai Impression Xi’an Marketing Center

IV. Invite customers:

In order to ensure that a certain number of customers arrive at the site, the invitation will be carried out in two times; the first invitation time will be: Friday, December 28, 20xx, and all customers who have made transactions and strangers will be notified in advance of the time and location of the second invitation time. On Sunday, December 30, 20xx, customers will be invited by phone to attend at 2 p.m.

◇Old owner’s invitation message: Mr./Ms. Have you received the "Farewell to the Old Year" organized by our community and Xi'an Love Alliance? The "Send Love" activity is scheduled for 2 o'clock this afternoon. Let's collect some idle clothes at home. Firstly, we can give our love, and secondly, it can also save us time in taking care of it. At that time, we will also select a "Taibai impression" "Ambassador of Love" and New Year's gifts. What time will you arrive in the afternoon?

◇Invitation message from strangers: Mr./Ms. XXX, I am Xiao X, a real estate consultant from Taibai Impression, yesterday Did you receive the message I sent you? That’s it. The charity donation event organized by us and the Xi’an Love Alliance will be held at two o’clock this afternoon. You are sincerely invited to participate. You must be a caring person. You and I Make an appointment for the afternoon.

4. Real estate activity planning plan

1. Activity time

June x ~ June x

2. Activity content

Give holiday gifts of rice dumplings to new and old customers

3. Promotional policy

1. Launched on June 27th on the 8th floor. , Customers who purchase the 8th floor between June 27th and 28th can enjoy an additional discount of 1.

2. In order to promote sales on the 5th floor, during the period from June 27th to 31st, The first 20 customers who purchase a house can enjoy a cash discount of 5,000 yuan per house

4. Media support

The Huashang Daily published a color advertisement on the 1/3 page on June 26. Announce the launch information on the 8th floor to the market, and inform new and old customers of holiday gifts.

5. Sales situation analysis

1. Customer visits

During the event. There were 74 groups of visiting customers, an average of xx. 8 groups per day; 15 groups of effective calls were received during the event, an average of 3 groups per day.

2. Customer transactions

6. Activity plan

1. The weekend (June 27th to 28th) is the peak transaction period, with 11 units sold, of which 6 units were sold in Building 8#. Before the launch, Building 8# had already attracted some interested customers. There are extra discounts on the two days of the weekend, so there are concentrated transactions.

2. This Wednesday (June 31) is the Dragon Boat Festival, not a major holiday, and each unit has no vacation arrangements, so it is not available except on weekends. There are not many new and old customers on site.

3. Before the launch of the 8th floor, the real estate consultant visited 20 groups of interested customers in advance. Among them, 6 groups made transactions, and the xx group did not make a transaction. Most of the customers who did not make a transaction were because of the price of the 8th floor. It is on the high side and beyond their purchasing power.

On the 4th and 5th floors, only one set was sold on June 30 and 31, mainly because the preferential policy was about to be cancelled, and customers rushed to make transactions in the last period.

5. Real estate activity planning plan

1. Activity background:

As the attention of Christmas becomes more and more important in the eyes of Chinese people, combined with Various activities held during Christmas have become important nodes for event marketing and merchant promotions.

2. Purpose of the activity:

To carry out treasure hunt activities, strengthen the project owners’ psychological recognition of the real estate and the initiative of xx netizens, and promote the project and xx network brand. xx network needs to report all aspects of activities to create online reputation and high-quality social public opinion.

3. Activity details:

Activity format: Participants in the activity will search for special symbols hidden in the activity venue within a limited time, such as: four Merry Christmas Character. Collecting them all will win the first prize, any three words will win the second prize, any two words will win the third prize, and one word will win the commemorative prize. You can claim the prize by finding the characters. There are also several participation prizes.

Activity target: xx netizens, real estate property owners or intended home buyers

Activity time: December 25th, 14:00-16:30 pm

Award setting:

2 first prizes: items worth 300 yuan.

3 second prizes: items worth 100 yuan.

5 third prizes: items worth 50 yuan.

40 commemorative awards (tentative), worth xx items.

For those who win a certain amount of participation prizes, a small gift will be given as a souvenir.

Tentative number of participants is 80

Cost budget

First, second and third prize: 1,150 yuan

Memorial prize: 800 yuan

Small gift award: 50 yuan small gift fee

Total amount: 20xx yuan small gift fee

4. Event registration method:

①Sales Department registration, time: December 25th.

②Registration on xx website, time: December 25th.

Registration form: telephone registration, on-site registration, online registration (requires xx netizen forum post)

5. Activity process:

Before 14:00 Project staff need to arrange the site, mark the search area, and hide special characters tightly within the designated area. Note: there can only be two of a specific character, because the first prize is for 2 people. In addition, all staff involved in hiding characters are strictly prohibited from contacting event participants to ensure that the event is fair and equitable.

At 14:00, participants arrived to check their identity information, mark their numbers and affix shoulder stickers; staff introduced the project and read out the event rules; participants were divided into groups of 10 according to the order of the shoulder stickers, and each group was given In 3 minutes, the corresponding characters will be distributed on the spot according to the characters found within the limited time.

The first round of Christmas gift search begins at 14:30.

　14:50 The first round of prizes will be distributed, and after random interviews with netizens and owners, the second round of Christmas gift search begins.

The third round begins at 15:10.

In the intermission at 15:30, you can arrange some small games.

The fourth round starts at 15:50.

The fifth round begins at 16:10.

In the last round at 16:30, prizes will be distributed, and the contestants who won the grand prize will make a declaration to announce the successful conclusion of the event.