You can type you can type you can type you can type——————Thailand Pantene Advertising Case Analysis Thailand Pantene Advertising Case Analysis Thailand Pantene Advertising Case Analysis Thailand Pantene Advertising Case Analysis Advertising Storytelling He married a poor and deaf-mute little girl who loved music and the violin since she was a child. I often watch and listen to the deaf-mute disabled uncle playing the violin and performing on the street. Over time, they seem to have spiritual communication and intimacy. Gradually, they have exchanges and communication, and can understand each other's sounds and feelings. So the little girl began to study. However, during the whole process of studying, she encountered contempt and bullying from the surrounding environment and society, especially the girl of the same age who played the grand piano and sat in a car, showing the vanity and stupidity of the rich, who shouted to her crazily. Out: "Do you think ducks can fly? A deaf man wants to learn to play the violin. Is there something wrong with your brain? Why don't you learn something else!" Faced with such harm or even provocation, the little girl always silently goes to the streets An uncle who plays the violin to get comfort and encouragement from it. Finally, during a special bullying, the girl lost her strength and cried to her uncle complaining and angry about life: "Why am I different from others?" Yes, why am I different from others! The uncle made gestures and said: "Why, why...do you have to be like others?" Just such a simple sentence made the little girl change her mentality, understand the goal of struggle, and see it again Hope ignites dreams. This is the most common sentence, but it contains so much philosophy and thoughts, which made me see the nobility and greatness of human nature at once! The uncle then gestured and said: "Music is alive. Just close your eyes and feel it, and you can see..." Later, the little girl faced all kinds of slander and provocation, embracing deep love. With perseverance, in the end, in the music competition, playing the violin that was broken and pasted by the gangsters, he shocked the judges, the audience, and that person by singing the classic masterpiece "Carmen" by the German Johann Pachelbel. Arrogant, insulted and provoked opponents! In the picture, along with the shocking music, the girl suddenly thought of the sound of the uncle making gestures, suddenly saw the uncle's instructive and kind face while lying in the hospital, suddenly thought of the scene of being bullied, and suddenly found herself in the broad fields of freedom. At the top of the tree in the vast field, a beautiful butterfly emerged from its cocoon, fluttering its wings and flying towards the gentle and yearning sunshine. Perhaps this is a commercial company deliberately creating a product that coincides with the difficulties and glory of its own history, or the excellence and elegance of its brand. At the end of the film, when the girl played, her hair flew up in an exaggerated way. Unless it's windy or man-made, how many people have their hair flying like this when playing? I cannot praise the director of this film for using such exaggerated techniques to show that using "Pantene" for hair would be better and showing that using "Pantene" has such a good effect. With the touching foreshadowing, the audience will feel that "Pantene" is so good that they should buy some and use it. Confidence is what Pantene has always preached. If you believe you can do it, you can do it. I think this film will not only make the revenue exceed expectations, but also inspire the audience. I dare not say that this film is the best film in the world, but it is the best film I have ever seen. Although I sometimes see WOW ads, I get excited when I see WOW ads. But every time I watch this film, my heart is shocked. This piece is really good stuff. It is shocking that a girl who was deaf and mute since childhood grew up with the dream of music, but she often suffered disdain and blow from her sister. Just when she was questioning her own value, a wandering artist told her: "Music, as long as you close your eyes, you can see it." The two were shortlisted for the music festival at the same time. Out of jealousy and fear, her sister hired someone to beat her before the competition. He broke his sister's violin and injured the wandering artist who had been teaching her. I thought my conspiracy had succeeded, but my sister still showed up at the competition, and the flying canon emerged from the broken violin, shocking everyone's hearts.

This is a fairly complete condensed version of the movie, with foreshadowing, development, turning points, climax, typical characters, and intense conflicts. It can be said that all the elements that are suitable for drama are presented in this film one by one. The opening scene is highly tragic, with the deaf-mute little girl and the down-and-out homeless artist both representing tragedy. The final climax uses a lot of imagery, such as wilderness, butterflies, and rising sun, all of which indicate a new direction. The impactful sports shots, the emotional montage editing techniques, and the canon music that guides the characters' destiny all give this film a passionate and epic feel. Although the film is a public service advertisement for Pantene, it has little to do with the commercial subject of the promotion. The whole film reveals an inspirational theme: a person who can still remain positive and optimistic in difficult situations is a truly strong person who makes products. To become a culture, make commercial advertisements a part of human culture and encourage people to be perseverant in dealing with life and face it positively! A limited number of shots are used to express the bumpy journey and unremitting efforts of a deaf girl who loves music passionately. The young actor's acting skills and emotional expression are also remarkable. In the final scene, the girl's flying hair and scenes of past events are shown. and the grassland in the wind alternately switch, sublimating the melody of life to the highest level, and then creating the product's advertising slogan "Pantene, you can style", which is a pun and a perfect ending.