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The development history of Changsha People’s Broadcasting Station

Changsha Traffic Music Broadcasting was established on January 28, 1995. It is the earliest professional music radio station in Hunan. It uses a transmission power of 10 kilowatts and an FM stereo sound of 106.1 MHz to broadcast to the general public 24 hours a day. High-quality music and traffic programs are broadcast to listeners; the signal covers the vast areas of three Hunan and four rivers, and the listening rate is firmly at the forefront. Since 2005, the RCS digital arrangement and broadcasting system has been introduced, taking the lead in Hunan to take a solid step in deepening the reform of radio music programs. The traffic music broadcast adopts the "music + traffic" model, adding a large amount of first-line traffic information and traffic service content to the program, and the listening index rises sharply. Traffic Music Broadcasting also relies on its strong musical cultural heritage and familiar regional markets. Since 1995, it has launched Star City Concerts, College Audio-Visual Tours, Handwriting Music Club, Orange Island Music Festival, Changzhou-Zhuzhou-Tan Joint Broadcast, Hunan Provincial Large-scale public welfare activities such as the Colorful Art Festival in Colleges and Universities have fully activated the close relationship between the media and sponsors and the general audience, fully demonstrating and improving their respective brand awareness. City Voice 1017 is a fashionable urban frequency focusing on pop music. It is a music-quality radio station with the highest listening rate in Changsha; Happy 886 operates FM88.6 frequency 24 hours a day to Changsha, Zhuzhou, and Hengyang, Yiyang, Loudi, and Yueyang. , Jiangxi and other surrounding areas continue to broadcast happy radio waves. Targeting young urban private car owners in their 70s and 80s, they care about urban economic life, build a fashion circle, create a culture of experts, and form opinion leaders!