It can be seen from the reaction of the State Administration for Market Regulation that they have completely grasped Tencent's current monopoly on exclusive music copyrights. Therefore, this punishment is still very severe for Tencent's operations. You must know that some of Tencent's music apps have occupied an absolute leading position in the current market, especially since 2016, Tencent and China Music The market share occupied by the group has reached about 70%, so today we will discuss with you the impact of this copyright lifting on Tencent.

First, it can quickly disintegrate Tencent’s current leading position

Previously, the main reason why Tencent was able to quickly occupy a leading position in the music market was that it Leveraging its huge user base to quickly control the market, of course, this has a lot to do with the funds Tencent itself has. In the early investment, Tencent's exclusive buyout of copyright occupies a crucial position.

Second, what impact will this punishment have on Tencent’s monopoly?

my country’s current anti-monopoly investigations have become more and more severe, so Tencent’s current practices are becoming increasingly disdainful. From the past, some Internet companies, such as Alibaba and Meituan, even Didi The penalty imposed by Dida Taxi shows our determination. This time we started investigating Tencent from the music copyright issue. This was a disguised warning, allowing Tencent to pay more attention to its own practices in future business practices.

Third, how to evaluate this survey?

From a macro perspective, this investigation not only imposes a penalty on Tencent, but also considers it from the perspective of our consumers, because once Tencent or any company If one company is the only one, after they win over the mainstream copyrights in the market, they will inevitably put pressure on consumers. In this case, consumers will have to pay a higher price if they want to get the services they originally deserved.