If Xiami is really shut down, it means that Alibaba's investment in the music field has completely failed, which means that Alibaba is likely to choose to "stop losses" in the music field, that is, to stop this aspect. Investment, no more music dreams. 1. Xiami Music is rumored to be closed

At the end of November, news spread on the Internet that Xiami Music will be closed in January next year. The whistleblower said that due to sluggish user traffic and poor copyright capabilities, Xiami no longer has substance. industry competitiveness, and just that month, the Xiami Music team went to the Beijing headquarters for a meeting, and there were drastic personnel changes. Therefore, in general, it is a high probability that Xiami Music will be shut down in January next year.

It is worth mentioning that in the face of the "rumors" that this move caused thousands of waves, Xiami's official attitude was thought-provoking "no comment", which immediately made netizens believe it even more. The authenticity of the rumors. 2. Alibaba’s investment in the music field was not successful

With ten years of user experience and meticulous music classification, Xiami Music has been the most professional music company in China for a long time. Portal platform, and after being acquired by Alibaba, it once stood at the top of the "contempt chain" of domestic music APPs.

But this former industry giant quickly fell into obscurity after being acquired by Alibaba.

Everyone knows Alibaba’s ambitions in the field of music. This is a big piece of cake. Alibaba has no reason not to be jealous, but its acquisition of Xiami has not been realized? Music Dreams? play any substantive role.

Because compared to Xiami, his "stepson", Ali obviously loves his "biological son" more, that is, Ali Planet. Ali Planet later merged with Xiami Music to form "Alibaba Music"

After acquiring Xiami, Alibaba has always been adhering to the concept of letting Xiami Music give blood to Ali Planet. Unfortunately, although this move seriously weakened Xiami's competitiveness, it failed to bring Ali Planet to Ali Planet. Fatten up? Get up.

So in general, Alibaba’s investment in the music field cannot be said to be successful. 3. If Xiami closes, Ali Music’s dream will be shattered

The rumors that Xiami may close have made the outside world notice that Xiami’s user share has dropped to a very dangerous level, and Ali Music itself It does not occupy an indispensable position in the market.

Because if Xiami is really shut down, it means that Alibaba admits that its investment in the music field has failed, and in accordance with the nature of capital that cannot be profited early, it means that Alibaba is likely to choose "Stop losses" in the field of music. From now on, I may stop investing in this area one after another and stop dreaming about music.