In the 21st century, where the information economy is developing rapidly, in order to adapt to the development direction of contemporary media and the market’s demand for media practitioners, the radio and television journalism major has been implemented in Fujian Normal University, a century-old school. and officially enrolled students in September 2000.
The predecessor of this major is the film and television course teaching of the Chinese Department of Fujian Normal University since the early 1980s and the professional education of film and television literature and art master's students since the 1990s. Teaching and research in film and television communication and film and television literature and art has always been one of the strengths of this major. Teachers and students of this major pay attention to the combination of theoretical teaching and practical operation in teaching. In theoretical teaching and research, they also pay attention to combining macro comparative research and micro case analysis, which expands a new way of teaching research. Teachers and students The theoretical and practical levels have been significantly improved, and the experimental film and television literary and artistic creations have won many awards in international, national and provincial film and television works selection activities. In 2001, the Internet Culture Research Center of Fujian Normal University was established with teachers from this major as the main scientific research team. This is the first Internet culture research center among units under the jurisdiction of Fujian Province. The establishment of this institution shows the academic development idea of ??this major to track the development trend of contemporary new media technology and focus on the research of digital media cultural communication. At the same time, the faculty and staff of this major continue to expand academic research space in communication fields such as advertising, mass cultural communication, interpersonal communication, and speech studies. Teachers and researchers in this major have successively held special seminars on topics such as "Communication and Social Order", "New Forms of Internet Culture", "Cultural Security and Communication", and "Cultural Research", and organized the writing and publication of "21st Century "Cultural Communication Book Series", "Cultural Security and Communication Collection", etc., to promote academic construction with solid efforts.
After four years of running the school, this major emphasizes practice, is good at summarizing, diligently improves, makes bold assumptions, and carefully verifies. In the process of continuous exploration, it has developed a relatively complete and mature set of radio and television journalism professionals. The training model gradually puts teaching on the track of a virtuous cycle.
Because radio and television journalism is an emerging discipline in China, the curriculum of similar colleges and universities in various places has not yet formed a unified system. Teachers in this major are well aware of the heavy responsibilities they shoulder, and are also aware of the shortcomings and gaps in practice. , but in line with the principle of "pragmatism and responsibility" and in accordance with the actual needs of talent training, timely modifications are made and teaching innovations are carried out. Implement the school-running policy of promoting theory and practice and combining technology and art, taking discipline construction as the leader and talent cultivation as the core, strengthening the integration of superior forces, expanding the brand effect, and striving to build the radio and television journalism major into an authoritative one in the province Influential teaching and research major. This major was officially opened in September 2001. It is committed to cultivating senior professionals with basic theoretical knowledge and profound cultural foundation in journalism and communication, who can engage in broadcasting, program hosting, editing, program production and other related work. They can also adapt to the national Publicity management departments, enterprises, institutions and universities are engaged in news publicity, secretarial work, public relations, teaching and scientific research.
This major has excellent teaching staff, and the teachers are all senior hosts with front-line hosting experience. The students they trained have achieved outstanding results in relevant national and provincial competitions: Guo Lei won the runner-up in the "Star of Tomorrow" national finals, Wang Rong won the 7th place in the "Xinmiao Cup" National College Student Host Competition, and Che Lingling won the The weekly champion of CCTV's "Challenge Host" Cup, student Chen Yijing won the best debater in the 5th Provincial College Student Debate Competition, Lu Linqin won the first place in the Fuzhou Division of the "Shining Star" National College Student Singers Competition, and student Sun Hao won the provincial first place First place in the 18th College Student Speech Contest.
This major maintains good relations with major media, provides students with many practical stages, has clear training goals, complete plans, and is good at summarizing experience and discovering shortcomings. For example, through discussions with senior media practitioners, The curriculum is adjusted in a timely manner to adapt to the new requirements placed on presenters by changes and developments of the times. This major is an applied discipline major closely related to the contemporary emerging electronic information industry and cultural and creative industries. It is an emerging cross-disciplinary major based on modern computer technology and guided by artistic image thinking, facing the huge demand for domestic film and television digital production talents. Undergraduate major in art (both liberal arts and sciences).
Based on the direction of film and television directing and production, and training in multimedia and new media production technology, students are trained to adapt to the needs of the film and television art program market and the development of cultural and creative industries, and have extensive cultural knowledge, artistic accomplishment and modern communication knowledge and skills, and have the ability to broadcast Comprehensive senior application talents with basic theoretical and practical operational abilities in the TV editing and directing profession. The core skills possessed by the talents cultivated - the technology and art of digital audio and video production, are widely used in film and television, animation, online games, website art design and even the entire cultural and creative industry. There is broad scope for application in professional positions such as director, film and television drama director, feature film director, documentary director, animation (stunt) production, and online art creation. After graduation, students can engage in film and television art program planning, production, and operation in television stations, radio stations, online videos, advertising companies, film and television companies, cultural communication institutions, animation and animation companies, and other enterprises and institutions. Course structure: Introduction to film and television art, radio and television literature and art, interpretation of film and television masterpieces, TV drama creation, film and television dramatization, film and television choreography, television art program production, television art evening filming, documentary creation, brain animation, research on television art forms, television art aesthetics , film and television photography art, film and television music, TV program planning, commentary writing, etc.