Sun Shoushan, member of Chinese People's Political Consultative Conference and chairman of China Audio-visual and Digital Publishing Association, delivered speeches. Feng Shixin, deputy director of Publicity Department of the Communist Party of China Publishing Bureau, and Wang Yayuan, deputy director of Shanghai Municipal Committee Propaganda Department also attended the meeting to deliver speeches respectively. Zhang Yijun, the first vice chairman of China Audio-Visual and Digital Publishing Association and chairman of the Game Working Committee of China Audio-Digital Association, published the Report on Game Industry in China from January to June, 22, which kicked off the 22 CDEC Conference. Around the theme of the conference, Chinese and foreign corporate guests in the digital entertainment industry also shared new connotations, new opportunities and new forces to interpret the integration, development and communication of the global digital entertainment industry, and promoted the transformation and upgrading of China's digital entertainment industry and high-quality development.
Mr. Wang Bo, vice president of Tencent, pointed out in his speech that games are not only entertainment, but also people's social way, emotional companionship and cultural expression, and can even become a way to solve problems. Tencent games put forward a brand-new brand proposition "SparkMore! I hope to explore more possibilities of the game from more dimensions: release the social value of the game with cross-border applications; Let the cultural pursuit be integrated into the design concept of the game, and create China cultural symbols with IP as the core; Connect the world's top resources and continue to explore the integration and innovation of technology and games; Open up and innovate, constantly improve the juvenile protection system, assume social responsibility and future mission, take users as the foundation, make science and technology better, and play a positive role.
Wang Bo, vice president of Tencent
Mr. wangyi, vice president of Netease, proposed that nowadays, with the help of the digitalization of games, games have become the carrier of traditional cultural inheritance. In addition, we need realistic care, and we need to aggregate the products of Internet cutting-edge technologies and advanced operating concepts, so as to provide more new ideas for the healthy development of the digital society, and open a new perspective of the process of human civilization by means of games, and there is still a lot of room for imagination. From a global perspective, the game industry, as a cutting-edge force in the cultural industry, has caused a wave of China culture around the world, and the future game industry will further help China culture to become popular around the world.
wangyi, vice president of Netease
Dr. Hong Xiao, CEO of Perfect World Co., Ltd. believes that the future trend has a far-reaching impact on the development of the industry. The digital transformation of the game industry is the trend, and 5G is a brand-new technical extension and technical foundation for the future development of the industry. With the promotion of new technologies such as 5G+AI and VR/AR, the traditional cultural communication channels and scenes will undergo subversive changes. Changes in new technologies and communication channels have created new demands for content and experience. Driven by new content, new experience and new demands, technology and content are further integrated and innovated. Persistence and innovation in the new era are important ways to help transform and upgrade traditional industries.
Dr. Hong Xiao, CEO of Perfect World Co., Ltd.
Hou Mingjuan, global vice president of Qualcomm, said that the development and innovation of mobile connection technology has always injected strong momentum into the game industry. As the leading wireless technology enterprise in the world, Qualcomm is committed to bringing rich digital entertainment experience to mobile terminals and promoting the development of the industry through technological innovation. Qualcomm's Snapdragon 865 mobile platform integrates the company's top-level technological innovations in various fields, and through the unique technological advantages brought by 5G, AI, photography, audio and video, it is helping terminal manufacturers and partners to realize extreme realistic graphics processing, smoother operation, excellent performance, super-fast response speed, immersive sound effects and other end-game features on smart phones. 22 will be the year of the expansion of 5G technology. Qualcomm will join hands with industrial chain partners to bring advanced technologies such as 5G to the game industry and open a brand-new digital entertainment era.
Hou mingjuan, global vice president of Qualcomm
Ms. Xie Fei, CEO and director of Shengqu Games, said that the epidemic has accelerated the alternation of comprehensive strength and the complete change of lifestyle in countries around the world. "Keep pace with the times, spare no effort" is the direction of continuous efforts of the game industry, and the popularization and multi-frequency integration of a new generation of communication technology will produce a new form of digital culture. The combination of 5G, intelligence and cloud computing has brought subversive changes to the digital culture industry. Combined with 5G technology, it completely broke the bottleneck of cloud game development. Cloud games have become a new feast that technology Internet, mobile communication, hardware manufacturers and others are scrambling to chase.
Xie Fei, Chief Executive Officer and Director of Shengqu Games
Mr. Wang Rujie, Vice President of Guangzhou Duoyi Network Co., Ltd. believes that games are still the core industry of content, Chinese culture is the foundation and cultural output of the content industry, and games, as a technical content industry, take R&D as the core, will do their utmost to promote technological research, build their own engines and related technologies, and believe that technological development will provide unlimited possibilities for content display and cultural expression in the future. The experience of social interaction is a unique form of the game. To explore a better form of social interaction, we need correct guidance and realistic rules.
Wang Rujie, Vice President of Guangzhou Duoyi Network Co., Ltd.
Mr. Li Haiyi, Vice President of p>36 Company and President of Game Group, highly agrees with the theme of the conference "New Era, New Mission and New Action", and thinks that to maintain the sustainable development of the game industry, it is necessary to combine the needs of players with opportunities for technological innovation, conform to the trend of cross-border integration, and ignite the engine of industry development. The future development of the game industry needs all parties to be interdependent and prosperous. Facing the changes and demands of the times, we will introduce more excellent game products through the integration and innovation of product technology and content.
Li Haiyi, Vice President of p>36 Company and President of Game Group
Mr. Gong Daojun, Vice President of Xishanju, with the theme of "Establishing Corporate Social Responsibility and Empowering Game Core Values", introduced Xishanju's social responsibility from two aspects in the current epidemic situation. First, in terms of business operation, in order to respond to the needs of epidemic prevention, the time charge was exempted, and donations were raised for the prevention and control of epidemic in Wuhan. Secondly, we try to make diversified pan-entertainment in product decision-making, and insist on doing drama in the traditional entertainment industry to provide a variety of consumption carriers for more people.
Gong Daojun, vice president of Xishanju
Mr. Gao Lian _, co-founder and president of Shenzhen Chuangmeng Tiandi Technology Co., Ltd., pointed out that in the future, cloud games will have a very large market space in the game industry and will usher in a huge revolution. What promotes the progress of the game industry is content distribution and equipment technology innovation. The cloud game layout of Dream World will start from four aspects: content, operation, technology and scene, and the future is cloud war. How can China's games break through and become the dominant player in the new market? Cloud technology and creativity are all things worth thinking about.
Gao Lian, co-founder and president of Shenzhen Chuangmeng Tiandi Technology Co., Ltd.
Mr. Daisuke Yamada, director of Bandai Nanmenggong (China) Investment Co., Ltd., director and general manager of Bandai Nanmenggong (Shanghai) Interactive Entertainment Co., Ltd. and Ri _ (Shanghai) Brand Management Co., Ltd., pointed out that IP axis strategy is the advantage of Bandai Nanmenggong in the entertainment field for many years. In addition to the IP products currently launched, Bandai Nanmeng Palace will create more new IP products in the future. By giving full play to the world outlook and characteristics of IP, it will provide the most appropriate products and services to users at the most appropriate time, thus maximizing the value of IP. Moreover, Bandai Nanmeng Palace will not only bring Japanese IP to China, but also continue to tap local high-quality and interesting IP in China, and launch more diversified and high-quality products to contribute to the entertainment market in China.
Director of Bandai Nanmenggong (China) Investment Co., Ltd.,
Director and General Manager of Bandai Nanmenggong (Shanghai) Interactive Entertainment Co., Ltd.
Director and General Manager of Ri _ (Shanghai) Brand Management Co., Ltd. (COO) Daisuke Yamada
Mr. Hu Meilin, General Manager of Shenzhen Overseas Chinese Town Culture Group, pointed out that IP is traffic, and traffic will hold sustainable commercial value. OCT is carrying out cross-border integration of IP and cultural tourism, and IP helps to maximize commercial value. OCT Culture Group, a specialized IP-driven cultural tourism development sub-group, built a Hakka cultural tourism town in Gankeng, Shenzhen, and became the most famous cultural tourism town in Shenzhen, thus establishing its own IP system and introducing the construction of the IP in depth. Through this, we established our own IPS system, which is also the earliest enterprise strategy to establish the overall IP system.
Hummelin, general manager of Shenzhen Overseas Chinese Town Cultural Group
Mr. Wang Ding _, general manager of Huge Engine Marketing Center, said that the boundary between users and creators is increasingly blurred, and Huge Engine has always hoped to build a content planet with product thinking, further stimulating the creative ability of every user and enriching everyone's life; At the same time, we strive to constantly multiply creativity through innovative technologies and turn every user's idea into a universal reality. In the future, we will continue to exert our efforts in music, movies and games to build a prosperous and diversified entertainment world.
Wang Ding, general manager of Huge Engine Marketing Center _
Ms. Li Zao, assistant director and producer of Shanghai Animation Film Studio, believes that Shanghai Meiying, as one of the animation enterprises with the highest public awareness, has gathered many artists and created many excellent works in the past 6 years. Shangmeiying takes content creation as the core, and constantly empowers and cooperates across borders in the full-scale operation of IP, so that more people can appreciate the beauty of traditional culture and realize more commercial extension.
Li Zao, assistant to the director of Shanghai Animation Film Studio and producer
Mr. Li Yanhui, founder of Shenzhen Daydream Network Technology Co., Ltd., introduced that he believed that "good games" were equal to good experiences and good fun. The core of "good game" lies in the unique, intense and durable fun brought by innovative gameplay, the popular "light game" integrated into life, and daydreaming focuses on moderate and mild innovative games to realize "making happiness at your fingertips".
Li Yanhui, founder of Shenzhen Daydream Network Technology Co., Ltd.
Mr. Wang Gaonan, CEO of Cornerstone Games, introduced that the company is engaged in the research and development of sports manager games, and the market positioning is very clear after the game content is optimized. Through the innovation of intervention operation, the innovation of management elements and the application of AI technology, the company has expanded its market scale. The company's team's love for sports has overcome the difficulties of sports AI, and with continuous investment and great patience, it focuses on this field, and the future is very promising.
Wang Gaonan, CEO of Capstone Games
Ms. Zou Shasha, founder and CEO of Aha Entertainment, co-founder of Sanwen Entertainment, partner of animation academic party, producer and producer of China's original animation "Wu Liuqi", pointed out that the globalization opportunity of animation IP in China is just around the corner, and she is looking forward to the creation of an innovative era in China through industrial linkage. In just two years, China's original animation "Wu Liu Qi" has been broadcast to more than 19 countries and regions around the world through two seasons, ***29 languages. She shared three layers of thinking behind Aha Entertainment's project practice, including the transmission of authentic China culture, the construction of a global talent platform and content ecology, and the culture going out to sea. In addition, she also shared her views on the creation and development of animation IP in the next 2 years, pointing out that "national interaction and * * * creation" and "industry-wide connection and globalization" will be two important trends, and called on a new generation of China animators and cultural and creative industry professionals to seize the opportunities of the times.
Founder and CEO of Aha Entertainment,
Co-founder of Sanwen Entertainment, partner of animation academic party,
Zou Shasha, producer of China's original animation "Wu Liu Qi"
Ms. Cheng Shenglin, head of the game, animation and drama business center of Weibo TV Network Operation Department, believes that in the post-epidemic era, with the migration of users' consumption habits and the growth of users' time and consumption, game enterprises are ushered in. Weibo's large media and plaza attributes have spawned users' online social interaction demands for entertainment consumption. At the same time, Weibo gives full play to the advantages of the platform, and the interaction of cross-border, Kol communication matrix and dozens of vertical categories * * * vibrates, empowering the creators and enterprises of ACG, building the personal social assets of enterprises, and creating the long tail driving force of the brand by understanding the traffic logic and achieving the personal social design.
Cheng Shenglin, head of the Game, Animation and Drama Business Center of Weibo TV Network Operation Department
Mr. Yang Jie, a senior partner of Guangyue Law Firm, pointed out that under the trend of high-quality online game industry, many changes have taken place in the legislative and judicial aspects in practice, and the amount of compensation for infringement in online game industry is increasing year by year. In 219, the amount of compensation for online game industry reached 5 million yuan for the first time. Punitive damages, the scope of protection is expanded, and the court's understanding of the game is deeper. Under the general trend of "boutique" games, the cost of prevention is far lower than the cost of accidents.
Yang Jie, senior partner of Guangyue Law Firm
Mr. Ma Hongbin, senior vice president of Aauto Quicker, pointed out that the epidemic has driven the development of the so-called "home economy", and the short video and live broadcast industries have experienced explosive growth. According to third-party statistics, as of March 22, the number of short video users in China reached 773 million, accounting for 85.6% of netizens; Basically, the whole industry is embracing live broadcast. Through IP, industrialization and technology, as well as the internal operation adjustment of new people, new markets and new reconstruction, Aauto Quicker is committed to opening up the entertainment industry chain with the blessing of marketing and commercial entertainment.
Ma Hongbin, Senior Vice President of Aauto Quicker
Mr. Feng Lin, CEO of Migu Interactive Entertainment Co., Ltd. believes that 5G not only enhances basic capabilities such as bandwidth, low latency and high speed, but also provides a series of special functions such as mobility enhancement, edge computing and cloud computing scheduling, making cloud games the inevitable direction of future game evolution. As a 5G cloud game platform officially launched after years of preparation and layout, Migu Kuaiyou has made different changes in five levels: experience, products, content, mode and platform, among which product innovation and platform innovation are more prominent.
Feng Lin, CEO of Migu Interactive Entertainment Co., Ltd.
Mr. Shen Lihui, founder and CEO of Modern Sky, said that Modern Sky is a brand based on musical aesthetics and artistic aesthetics. The core is to select artists and generate music copyrights around artists' brokers, and at the same time exert live music, further extending the IP of high-quality live music content such as "Strawberry Music Festival" and "MDSK Music Festival". During the epidemic period, we successfully cooperated with platforms such as bilibili and Watermelon Video on online music projects such as "House Strawberry" and "Strawberry Nebula", and paid for online performances. At the same time, we operated an APP to manage users. In the future, we will consider more new attempts to realize the in-depth operation of core users.
Shen Lihui, founder and CEO of Modern Sky
Dr. Dai Ruo _, co-founder and CTO of Beijing Nuoyiteng Technology Co., Ltd., proposed that the next one.