After many twists and turns, the reporter directly contacted Shanghai Die's senior management. The other party generously acknowledged the fact that Xu Song had signed the contract on the phone, and also said that Xu Song was interested in signing the contract because of his unique and spiritual musical talent, especially It is the ideological nature of the work. Looking at the Chinese music scene, especially in mainland China, there are as many singers who claim to be versatile in singing and writing, but there are only a handful of singers who can truly have soul and thoughtfulness in their music. Xu Song's music is often permeated with his observations of life, expressing the independent views and values ????of the new generation of young people on the world in the way of laughter and curses. He is known as the "ghost of the new generation" in the mainland music scene. Haidie said that in the future, she hopes to make Xu Song a spokesperson for the new generation or even those born in the 1990s, speaking on behalf of the younger generation and making young and high-quality music. As a popular independent musician, Xu Song has proven his personal strength with two independently managed albums, and also proved that his musical independence is the source of his charm. However, the limitations of the platform have been for a long time. Xu Song can only stand in the position of a popular singer on the Internet, and cannot get recognition and belonging from the mainstream music world. This signing and cooperation with Haidie will definitely bring him a better platform breakthrough. However, Haidie executives have always avoided talking about the specific amount of the signing bonus for this cooperation. Changing the model provides multiple possibilities for musicians. When a reporter asked why Xu Song, who had said he would never sign a contract with any company, chose Haidie, Haidie executives generously stated that Xu Song had not refused to sign a contract, but was worried about it. The signing meeting limited my musical personality, so I never found a suitable owner or a good cooperation model. But this time Xu Song and Haidie's cooperation is to integrate the advantages of both parties' resources while maintaining the independence and personality of Xu Song's music. It is reported that the creation and recording of almost all the songs in this new album, including the selection of the title song and the formulation of the album title, were all controlled by Xu Song himself. During the production of the album, he spent a lot of money to polish the music and go to Taiwan for filming. The gorgeous MV and the polished production of the album's overseas journey show Haidie's sincerity for this cooperation. In fact, the promotion platform has always been Haidie Music’s unique advantage among the major record companies today. The combined channels of Singapore Haidie, Taiwan Haidie, and Beijing Haidie can spread music to almost every corner of Southeast Asia. Haidie executives believe that the current old traditional artist packaging model needs to be broken. Singers who are the same and do not have their own musical personality under commercial flow operations will not be able to survive for a long time. The singer's musical personality and soul are the selling points.