Real estate event planning

Real Estate Event Planning Chapter 1

1. Activity Background

"May Day Golden Week" has always been an important sales season for various businesses, especially refrigerators, Home appliances such as air conditioners that are in high demand in summer are also a hot spot in the property market. In order to seize the May Day sales opportunity, it is recommended to cooperate with the city's larger home appliance dealers with strong comprehensive strength to jointly carry out May Day promotion activities (Tiantianrun can also consider this). Integrate the two main fashion resources of home appliances and real estate to promote the market awareness of both parties' products and promote the sales of both parties' products with a rich product range, greater advertising appeal, and strong on-site promotion power.

At the same time, compared with print advertisements, activities can strengthen the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to pay attention to real estate properties. Joint campaigning can not only reduce advertising investment, but also increase citizens' attention to the event, which is a win-win move.

2. Purpose of the activity

1. Communicate with consumers at close range and expand the market influence of their respective products;

2. Use preferential measures to promote Sales of respective products;

3. Activities objects

1. Fixed residents in the activity area

2. Tourists

3. Respective target consumer groups

4. Event time

April 28 and May 3 (the time can be adjusted according to the effect of the event and weather)

Five , Activity location

Taking areas with a relatively concentrated population and a certain purchasing power as the selection criteria, tentatively: Tiantianrun,

6. Activity content

1. Song and dance performance

2. Questions and answers with prizes

3. Distribution of leaflets

4. Real estate/product consultation

7. Promotional measures

Real estate promotion

1. Special rooms for multi-storey units are on a first-come, first-served basis.

2. If you purchase a multi-storey unit that is not a special room during the promotion period, in addition to enjoying the discount of 2,000 or 3,000, you will also get a designated air conditioner or refrigerator as a gift;

But you will no longer enjoy it. Any discount offers.

3. In addition to normal discounts, customers who purchase a store during the event will receive a designated air conditioner or refrigerator; however, they will no longer enjoy any monetary discounts.

4. Those who come to the event to answer the questions will receive a gift umbrella.

5. Old customers who have purchased the project can go to the sales department on-site to receive a gift on May Day. The gift is tentatively determined to be.

8. Activity process (one performance in the morning and afternoon, two performances in rotation every day)

1. Opening remarks by the host at 9:00

2 , 9:05 program

3. 9:15 real estate project/home appliance product introduction

4. 9:25 program

5. 9:45 prizes Q&A

6. Program at 10:00

7. Distribution of leaflets and consultation at 10:15

9. On-site layout

1 , 2 display panels, specification 2.4*1.2, iron frame welded and foldable

2. One roll-up banner

3. A pair of speakers including wireless microphones

4. 12 arches (one provided by each party) and red carpet

5. 1-2 information desks and 6 chairs

6. Promotional leaflets and information bags Several

7. 200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. Home appliances promotional display boards made by dealers Arrangement

10. 4 tents (provided by the dealer)

10. Advertising

1. Event text messages: 50,000 messages

2. TV broadcast for 1 week

3. Promotional leaflet (produced and published separately)

4. Outdoor billboard (long-term effect)

11th: Activity fee

1. Activity text messages: 50,000 *X yuan/text=X yuan (50 each)

2. TV streaming text for 1 week *X yuan /day = X yuan (each pays 50)

3. Actor’s fee: about Venue fee: X yuan / space * 5 days = X yuan (developer)

5. Arch approval: X yuan / day * 5 days = 6. Ribbons: 4 pieces * 30 yuan/piece = X yuan (dealer)

7. Carpets and tablecloths: about X yuan (developer)

8. Display board: X Yuan/unit * 2 pieces = Outdoor advertising inkjet printing costs about p> 2. Location: ****** sales center site.

3. Personnel: staff, customers, etiquette, host, VIPs, etc.

4. Distinguished guests to be invited: Relevant leaders of the municipal government, leaders of the Municipal Construction Committee, Municipal Real Estate Administration Bureau, heads of the Municipal Architecture, Planning and Design Institute, etc.

5. Media to be invited: xx TV station, xx daily, xx news station, etc.

6. Predetermined goal: To convey the information of ****’s opening ceremony to the outside world, to show the strength of the company, to expand ****’s social visibility and reputation, and to reflect **** ** bright prospects, promote real estate sales, and at the same time conduct corporate social public relations, establish a positive and good social image of ** Real Estate Development Co., Ltd. in the xx area, and harmonize relationships with local government functional departments, customers and suppliers.

7. Venue layout:

1. Podium area: The podium area, also known as the ribbon-cutting area, is located in the south of the sales center. The middle of the podium is used for speeches by the host and distinguished guests. There is a standing microphone, the table is covered with a red carpet, and the background wall is a spray painting with the theme of "****** Opening Ceremony".

2. Sign-in area: The guest sign-in area is located on the north side of the chairman's platform. There is an etiquette lady at the check-in area. Set up check-in signage at the check-in area.

3. Gift distribution area: The table at the sign-in area can also be used as a gift distribution table.

4. VIP rest area: It can be placed in the sales center of the hotel, with sofas, coffee tables, drinks, fruits, wet towels, and exquisite flower arrangements as embellishments.

8. Key points of opening activities:

1. Indoor and outdoor performance

1) Colorful flags (color strips)

2) On sale They are hung on both sides of the road outside the building's gate and on lampposts along the street to create a warm sales atmosphere.

Bonsai flowers

They are placed in every corner of the sales office hall to increase visual beauty, freshen the air and create a friendly atmosphere.

3) Air arches and balloons

Large air arches, hot air balloons, and road flags are arranged at the construction site and on the main roads in the city to create a warm atmosphere for the project's commencement and opening.

2. Contents of live performance activities:

1) Military band: used to play exciting music as background music throughout the opening ceremony.

2) Waist drum team: Arrange a waist drum team of 20 people on site to welcome and see off guests, adding to the festive and joyful atmosphere.

3) Lion dance activities: Lion dance performances are interspersed during the ceremony, which heralds the bright development prospects of the world.

3. Coordination with opening promotion activities:

With the theme of "1,000 yuan is equivalent to 10,000 yuan, you can easily make money without buying a house" as the theme of the activity, attract customers to actively buy houses, and form a profit sharing A good public image with customers and strong sales immediately after opening.

The event copy is as follows:

In order to reward the first batch of customers, the developer spent 800,000 yuan to sell 100 VIP cards for house purchase on-site on September 30, and gave away free lottery cards. 100 sheets. The price of each VIP card for house purchase is 1,000 yuan, and the card face values ??are 5,000 yuan, 7,000 yuan, and 10,000 yuan respectively. The cardholder can offset the house payment of the same amount as the VIP card when buying a house. The house purchase VIP card is a bearer card. , freely transferable.

The lottery card prizes are set as house purchase coupons of 5,000 yuan for 10 people, house purchase coupons of 3,000 yuan for 20 people, property management fees of 1,000 yuan for 30 people, all of which can be offset against the house payment, 20 branded rice cookers, and 20 branded electric irons. , the winning rate is 100, and the lottery cards will be given out for free according to the order of queuing on site. While supplies last, the above reward activities will be notarized by the xx City Notary Office.

Queuing on-site should follow the order of first-come-first-served basis and line up in the direction of the designated starting and ending points on site. Queuing will begin at 6:00 am on September 30.

Our company will start sending "numbered entry and exit cards" at 8:00 am on September 30, 20xx.

After obtaining the "numbered access card", each group of ten people will enter the marketing site in order to register, pay the fee and obtain the card.

The "House Purchase VIP Card" must be presented together with the card purchase receipt to be valid when redeeming a home.

Activity regulations: Participants must be over 18 years old, have full capacity for civil conduct, and hold valid identities as Chinese citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens (limit of purchase and one card per person)

The house purchase VIP card is non-refundable and will be offset against the purchase price when purchasing a house. If you do not purchase a house or exceed the purchase time limit, the card will become invalid and will not be redeemed. Can be freely transferred and the transfer price is determined by oneself.

With the house purchase VIP card, the face value of the card can be used to offset the same amount of house payment when purchasing a house. Only one card can be used for each house.

This event is not valid for group purchasing customers.

4. Preparatory work:

1) Plan the participants. Invitations were sent to the leaders attending the meeting on March 1st.

2) Prepare invitations in advance and confirm whether there is a receipt.

3) Obtain the weather conditions of the day from the xx Meteorological Bureau 5 days in advance.

4) Implement security command and be responsible for order within the jurisdiction.

5) Implement command and order work 6 days in advance.

6) Prepare gifts and gift bags at the event site

7) Handle the approvals required for balloons, event venues, and air arches 8 days in advance.

5. Guest identification: After the guests arrive, the hostess will wear a corsage for the guests. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are 10 etiquette ladies by default, 4 at the entrance, 2 at the sign-in area, and 4 etiquette ladies in the venue area are required to wear uniforms.

2) 15 staff;

3) 30 company staff;

9. Ceremony process:

09: 00-09:30 All staff enter the venue. Including the main person in charge of the company and the person in charge of the etiquette company, various staff and performers.

　09:30-09:50 Guests entered the venue one after another. VIPs will sign in at the on-site sign-in area and receive gifts at the same time. Customers can visit the sales site for consultation and receive promotional materials.

09:50-10:00 The distinguished guests will be introduced to the venue by the hostess.

　10:00-10:08 The ceremony begins with the host introducing the distinguished guests with his opening remarks.

10:08-10:13 The general manager of the company xxx gave a welcome speech.

10:13-10:25 Lion dance performance.

10:25-10:35 Speeches by government leaders and speeches by company investor representatives.

　10:35-10:50 The host invites government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Authority to cut the ribbon for the grand opening, and the auspicious fireworks and salutes are launched at the same time. The ceremony reach climax.

　10:50-11:00 The host announces the end of the ceremony and the guests rush to the luncheon.

11:00 Customers signed contracts and the opening sales activities officially started.

10. Media:

1. Newspaper advertisements

A full-page advertisement will be published on page x of "xx Daily" on the 27th, 28th and 30th. Inform **** of the opening information.

2. TV Advertisement

The xx TV station recorded the opening video and made it into a VCD as the information for the opening event. News was produced by xx TV station to report on the entire opening event and further expand publicity.

3. Radio advertisements

Broadcast the latest opening information two months before and after the opening.

4. Printed advertising

The brochures and posters have been printed, and a combination of staff distribution and newspaper inclusion has been adopted.

11. Advertising budget

1. The full page of "xx Daily" on the 27th, 28th and 30th is xxxxx yuan

2. The TV station records the opening video and news Report xxxx yuan

3. Radio advertising xxxx yuan

4. Opening ceremony venue outdoor advertising management office approved xxx yuan

5. Various expenses of the etiquette company xxxx yuan

(Including stage, sound, lion dance team, waist drum team, military band, etiquette hostess and host remuneration)

6. Balloon (opening site and urban main road ) xxxx yuan

7. Flower bonsai rental xxxx yuan

*** Total xxxxxx yuan real estate event planning 3

Lantern Festival Carnival, guess the riddles and win big gifts! For To welcome the arrival of the "Lantern Festival" and express our gratitude to the new and old owners, the XXXX project will hold "Fuma Lantern Festival·Valentine's Day - Happy Lantern Festival in the XXXX Project" at the sales center of the XXXX project at XX p.m. Carnival" community entertainment activities, the puzzle content is rich and colorful, the game sessions are extremely challenging, and there are generous prizes waiting for you and your family!

The Chinese Lantern Festival and the Western Valentine's Day meet unexpectedly , let us join hands to celebrate a warm and romantic reunion festival!

Process Card Copywriting Fuma Lantern Festival·Courtesy Valentine's Day

——XXXX Project Lantern Festival Happy Carnival

Front

Lantern Festival Carnival, guess the riddles and win big gifts!

Back

Happy Lantern Festival lantern riddle guessing

Traditional lantern riddle guessing

In the traditional lantern riddle area, each game participant can choose a puzzle to guess at will. Each participant finally selects a puzzle with a confirmed answer to redeem the prize. Each person can only choose one puzzle, and the correct answer is the winner. Redeemable for prizes. Tips for getting through levels: If you have any questions, ask for help!

Creative lantern riddle guessing

In the creative lantern riddle area, the puzzles come from the wisdom of employees in various departments, and the difficulty is raised to a higher level . Each game participant can choose and guess the puzzle at will. Each participant finally selects the puzzle with a certain answer to redeem the prize. Each person can only choose one puzzle, and if he answers it correctly, he can redeem the prize.

Tips to pass the level: Maybe a staff member standing next to you is the question maker!

Time-limited level guessing and guessing lantern riddles

In the time-limited level lantern riddle area, Game participants are required to guess as many lantern riddles as possible within the prescribed three minutes, and finally redeem corresponding prizes based on the number of correct lantern riddles answered.

Tips for getting through the levels: Use your brain and think hard! Relying on yourself is the most reliable!

Rush forward for love on Valentine’s Day

Throw the hydrangea

Game participants use the method of throwing embroidered balls to knock over as many pyramid cans as possible. Each participant has three opportunities to throw embroidered balls, and finally redeem prizes based on the number of cans knocked down.

Loops

Game participants use traps to pick up cups on the ground. Each participant has three opportunities to set circles. After the game is over, prizes can be redeemed according to the corresponding numbers in the cups. .

Special statement: Each game participant can only participate and redeem prizes once per game session. The final interpretation right of this event belongs to the developer.

Participating in project real estate activity planning part 4

1. Activity background

"May Day Golden Week" has always been an important sales season for various businesses, especially Home appliances such as refrigerators and air conditioners, which are in high demand in summer, are also a hot spot in the property market. In order to seize the May Day sales opportunity, it is recommended to cooperate with the city's larger home appliance dealers with strong comprehensive strength to jointly carry out May Day promotion activities (Tiantianrun can also consider this).

Integrate the two main fashion resources of home appliances and real estate to promote the market awareness of both parties' products and promote the sales of both parties' products with a rich product range, greater advertising appeal, and strong on-site promotion power.

2. Purpose of the activity

1. Communicate with consumers at close range and expand the market influence of their respective products;

2. Use preferential measures to promote sales of their respective products.

3. Activities objects

1. Fixed residents of the activity area

2. Sightseeing tourists

3. Respective target consumer groups

4. Event Time

April 28th - May 3rd (the time can be adjusted according to the effect of the event and weather)

5. Event Location

Taking areas with a relatively concentrated population and a certain purchasing power as the selection criteria

6. Activity content

1. Song and dance performances

2 , Q&A with prizes

3. Distribution of leaflets

4. Real estate/product consultation

7. Promotional measures

1. Many Special offers for first-floor units are available on a first-come, first-served basis.

2. If you purchase a non-special price room in a multi-story unit during the promotion period, in addition to enjoying the discount of 2,000 or 3,000, you will receive a designated air conditioner or refrigerator as a gift; however, you will no longer enjoy any discounts.

4. Those who come to the event to answer the questions will receive a gift umbrella.

5. Old customers who have purchased the project can go to the sales department on-site to receive a gift on May Day. The gift is tentatively determined to be.

8. Activity process (one performance in the morning and afternoon, two performances in rotation every day)

1. Opening remarks by the host at 9:00

2 , 9:05 program

3. 9:15 real estate project/home appliance product introduction

4. 9:25 program

5. 9:45 prizes Q&A

6. Program at 10:00

7. Distribution of leaflets and consultation at 10:15

9. On-site layout

1 , 2 display panels, specification 2.4*1.2, iron frame welded and foldable

2. One roll-up banner

3. A pair of speakers including wireless microphones