Sample essay on work summary of the Investment Promotion Association (general 6 articles)

The fulfilling work life passed by without paying attention. Looking back on the work during this period, I must have achieved a lot. This also means that it is time to start writing a work summary again. In order to make it easier and more convenient for you to write a work summary, the following is a summary of the investment meeting work that I have compiled for you. I hope it can help you.

Summary of the Work of the Investment Promotion Fair Part 1

On October 26, 20xx, the National Investment Promotion Fair for Highland Barley Wine of Haizhiyuan Co., Ltd. concluded successfully. A total of 18 merchants from all over the country came to this investment fair.

This investment fair was a great success and achieved remarkable results:

1. Promoted our company’s brand product, highland barley wine, and expanded our company’s presence in the industry. local influence.

Businessmen from various provinces, cities and counties in the northern region participated in this investment fair. They came to this investment fair with high expectations for highland barley wine, hoping to increase their opportunities and bring more profits to themselves through this product. When I received merchants on October 25, I also realized that the guests of Huidu Hotel are also very interested in highland barley wine. Many people are asking us about highland barley wine. We can also see that the original agent will bring her friends to join, which will also have a certain positive impact on the various merchants who come to participate in the investment fair.

2. Expanded the northern market and laid the foundation for the company's future development across the country. This time, 18 merchants came to the investment club, and 15 of them successfully signed contracts, with a contract signing rate of over 83%. The company adheres to the core concept of "mutual reciprocity, mutual benefit, and win-win" to bring certain benefits to the company itself and agents in various places. Through the convening of this investment meeting, the sales volume of highland barley wine in the northern market has been more stable and expanded. The popularity of highland barley wine.

3. Improved the cooperation ability of the company’s internal staff and increased their understanding of the staff of the Shanghai Investment Promotion Office.

During the investment fair, all employees have clear scope of work. In addition to ensuring that everyone does their own tasks

, they also try their best to help other employees with coordination work, which is good for the company. The team's tacit understanding of cooperation has been improved to a certain extent, which is in line with the "We are brothers and sisters" in the company's motto. Some employees who do not know the Shanghai Investment Promotion Office can have a deeper understanding of the Shanghai Office staff through this investment promotion meeting, which increases their tacit understanding for future cooperation.

Of course, this investment fair also has shortcomings:

1. Early preparation. This investment fair will contact customers by phone or online to tell them the check-in time. Some Due to travel problems, the customer had inconsistent meals at noon the day before the investment meeting.

2. Many customers call to inquire about the specific location of the meeting, so you should check the relevant routes with customers in advance.

3. During the meeting, there were many customers sleeping or looking at their mobile phones below; after the signing was successful, when the host signaled applause and congratulations, there was applause, ridicule and silence. These show that the company's internal work preparations are still not perfect enough, and company personnel should also participate to adjust the atmosphere of the venue and drive the emotions of customers throughout the venue.

This is the first national investment fair of Haizhiyuan Trading Co., Ltd., and it is generally a success. As long as we find the shortcomings and improve again, I believe that our tomorrow will be more brilliant. Summary of the work of the Investment Promotion Conference Part 2

The specific summary content is as follows:

1. Basic situation of the Investment Promotion Conference:

Operated and executed by the Investment Promotion Department, on the afternoon of July 26 It will start at 14:00 and end at 17:00. It is expected that 30 customers will be invited, but 31 people from 21 companies will actually be present (see attachment - investment meeting sign-in form). Conference host: Zhou Jie, speakers: Cao Wangqiang, secretary-general of Wenzhou E-Commerce Association; 121 Company-apple; Allen, Harry. Coordinating personnel: Xu Qing, COCO, Xiaren, Vera, Fang Yunyun, Shi Jing, etc. Administration Department, Photography Department and other departments.

2. The success of the investment fair:

1. The host is enthusiastic, the department cooperates in place, and the relevant personnel support in place

2. The hosting process is relatively simple Smooth

3. The company’s spirit is very good

3. Shortcomings of the investment fair:

1. The customer quality is not high and there is no on-site agreement. This It is the fatal injury of the China Merchants Association.

2. The secretary-general spoke for too long, causing some customers to walk away

3. Our courseware needs to be improved, and it is not yet able to capture people's hearts.

4. The sales staff have insufficient ability to follow orders and need to strengthen training

5. The materials for the meeting are not organized enough and need to be kept or purchased by personnel

6. On-site interaction More efforts are needed in this link. Many customers are unwilling to participate and their participation is not high

7. Since it is conducted in the company, many people do not pay enough attention

4. Improvement measures

1. Strengthen the business skills training of employees, and the ability to invite customers needs to be strengthened

2. On-site rehearsals need to be conducted to control the rhythm of the venue

3. Strengthen execution Strengthen the work, arrange the time, do the work to each household, take supervision measures, and provide rewards and punishments.

4. Leaders need to pay attention to the work summary of the investment conference Part 3

Time flies by in a hurry. It has been a year since I came to Xiyang Pingxi Real Estate Development Co., Ltd. In this year, I have performed my duties seriously. With the trust of the company leaders and the help of my colleagues, I quickly adapted to the new environment and continued to learn through understanding. In all walks of life, expand your horizons, sum up experience, summarize yourself, strengthen your own ideological cultivation, strive to improve your overall personal quality, and with full enthusiasm for work, communicate and learn in depth with leaders and colleagues in various departments, focusing on being responsible for "Jimei Commercial Plaza" A series of investment promotion for the project, from project positioning, advertising to signing a house rental contract, this is a very important process. I am very grateful to all my colleagues for their help and cooperation during this year. I will now share my gains from this year’s work with Make a comprehensive summary of your sentiments, spur yourself on, and keep up the good work!

1. Investment projects and sales work

From February 2013, I came to Xiyang Pingxi Real Estate Development Company as the manager of the investment department and experienced the preparation and signing of the entire project investment. During the entire 9 months of various contracts, I strictly followed the investment process and actively implemented the tasks assigned by the leadership. I implemented the plan daily and weekly, controlled all aspects of the investment process and successfully completed it. From the early stage of market research and the formulation of investment strategy plans, we have always kept in mind the principle of "I have what others don't have, I have what I have" when positioning the project. Now, the occupancy rate of Jimei Commercial Plaza has been successfully completed at 90%. Market research, project positioning, advertising, incoming calls and on-site visits and negotiations (visiting and surveying merchants in major shopping areas and street shops in Xiyang County to form effective merchant information and return visit records. While receiving visiting merchants, the investment promotion department will Provide effective guidance and correct paving plan selection). In the 5 months of investment promotion, I received 287 calls and received 118 customers on-site. During the investment promotion process, I always adhered to the investment promotion concept of preferring shortage over excess and introducing characteristic merchants. Under the leadership of the leaders and the cooperation of various departments, the work was carried out in an orderly manner and smoothly. There were also I have made new breakthroughs and clarified my own development direction and shortcomings. In future work, I will work harder to do my job well and create greater value and more wealth for the company.

2. Investment promotion and negotiation with major merchants

Cinema inspection and theater chain final contract signed for Beijing Red Carp Cinema Line, the floor plan has been designed; Manager Zhou of the Dicos Headquarters Marketing Department negotiated Investor Mr. Yao signed a lease contract; men's clothing brand leasing; China Gold, Industrial and Commercial Bank of China, etc. After investigating the card manufacturers of Jimei Plaza, we found that Wande Card and Tonglian Payment are commonly used in Taiyuan City and various counties. In the end, we chose Tonglian Payment for cooperation and will discuss cooperation matters in detail in 2014.

The leased area of ??Jimei Commercial Plaza is 6727.59 square meters, with a deposit of 30% of x million yuan and a remaining rent of x million yuan. A total of 21 contracts have been signed, including retail, Catering, entertainment and other industries constantly understand new market trends, business models and competitors.

3. Liuzhuang facade project

Actively investigate the market and positioning, cooperate with the government to design project walls and the production of public service advertisements, and sign a contract with the advertising company. After the posting is completed, the inspection will be qualified There is no quality problem, follow the financial process and complete the payment procedure.

4. Shortcomings in work

1. Improve your professional level, go out more for practice, make more friends who convey positive energy, and read more information about real estate. , learn by analogy, constantly recharge yourself, absorb the essence from books, set difficult work goals for yourself, set high goals and standards for yourself, train yourself to have a strong heart, stimulate your potential, and write more , improve your copywriting skills.

2. The merchant management level of myself and the team, my copywriting skills are lacking, there may be some mistakes in the merchant maintenance process, my subjective consciousness is too strong, I need to strengthen my management and be organized. , Clarification.

3. The awareness of teamwork within the company needs to be strengthened, each other needs to learn from each other’s strengths, learn more work experience, and enrich industry experience.

5. Work plan and goals for 20xx

1. Complete the leasing of all shops in Jimei Commercial Plaza, assist merchants in their entry decoration and opening plans, and establish a commercial management company. Procedures and processing.

2. The tasks of sales and investment promotion of Liuzhuang project are completed, including the sales of residential projects, the sales of street shops, signing of contracts and handling relevant procedures.

3. Assist the hotel manager in the management and operation planning of Jimei Boutique Hotel.

Finally, I would like to thank all the leaders and colleagues of the company for their help and support. It is your support that has enabled our department to achieve great progress and excellent results. As the company's business continues to increase, expand, standardize and improve the follow-up The management work will be more arduous, the requirements will be higher, and the knowledge to be mastered will be broader. To this end, I will study more diligently, improve my various qualities and skills, adapt to the development of the company, use all my passion to create value, and let the company Full of life and vitality. We are a team, singing a song and thinking about a goal. Our department will fully cooperate with all departments to work together and go all out to create a new glory together. Success is imminent! . Summary of the work of the investment promotion meeting Part 4

In this investment promotion meeting, all employees of the administrative department were fortunate to participate in the entire process of the investment promotion meeting, and were responsible for the groups responsible for each project in the meeting - the conference affairs group, the marketing department , the planning group, and the logistics group have once again gained a broad understanding of the work processes and details in each link, thus accumulating rich on-the-spot experience and providing themselves and the participating employees with the ability to coordinate and control the entire meeting in the future. The improvement has laid a good foundation.

1. Preliminary preparations for the investment fair

To be successful in the investment fair, preliminary preparations are crucial. Only when all departments work together, coordinate, and Only thorough preparation can ensure the successful convening of the investment conference. First of all, the purpose, process, and results of the entire investment meeting need to be estimated in advance. After multiple analyzes and adjustments by the company leaders and planning department, a reasonable meeting process and detailed material allocation table and personnel work allocation table are formulated. Then A clear division of labor is carried out within the company, and a dedicated person is responsible for each project, so as to implement the work responsibility system and ensure that it is well-documented. According to the activity arrangement, all staff in our Human Resources Department are mainly arranged in the office in the early stage to track and implement the materials required for various meetings, as well as to ensure staffing and work arrangements.

Only when the preliminary work is considered in all aspects and planned in detail can many mistakes not occur during the meeting. The work of all staff in the marketing department and CALL specialists will focus on analyzing and understanding the specific situation of the customers in the regions they are responsible for. One week before the official start of the investment meeting, detailed customer phone tracking was carried out and the final attendance at the meeting was confirmed. Number of people.

2. Investment meeting site

It is very important to control the atmosphere of the investment meeting site. Too lively may make the scene out of control, and too cold may make the meeting ineffective. The most critical thing to control the atmosphere of the meeting is the host. Therefore, it is also very important to choose the host for the investment conference. The host must be passionate and approachable, familiar with the knowledge in the industry, and flexible. Provide guidance to the venue.

Therefore, before the meeting, it is necessary to communicate and rehearse with the lighting engineer, sound engineer, and venue control personnel, so that the time and effect of the entire meeting can meet the expected requirements, which is considered a success. Each working group at the venue should also make a reasonable layout of the audience area, stage area, and backstage area: seating arrangements in the auditorium, layout of the venue, reasonable and optimized placement of brands in the venue area, debugging of stage lighting and sound effects by advertising companies, and model show layout. arrange. For emergencies, we must have emergency records in place so that even if an emergency occurs, our investment meetings can be conducted smoothly.

3. Exit

After the investment meeting, the return and transportation of all items are also very important. The staff of the logistics team must plan and step-by-step in advance. All products will be safely removed from the venue.

4. Summary at the end of the meeting

Through participation in this investment meeting, I have a deeper understanding of the connotation, process, and success or failure factors of the investment meeting. The investment meeting is a kind of Of special significance

Marketing and public relations work is also an activity to develop company organization, control management, and basic company quality. It is related to the success or failure of the company's overall investment activities and the smooth development of subsequent marketing operations.

In this meeting, the company's entire team collaboration and team spirit are worthy of recognition and appreciation. At the same time, we must also summarize the shortcomings of this meeting, so as to learn more experience for the next investment meeting. lesson.

1. The meeting process came out relatively late, the on-site process was a bit chaotic, and the time was a bit rushed. The meeting process should be drafted half a month in advance, and then organized for discussion. The draft should be finalized one week in advance and sent to all participants for preparation.

2. Each responsible group should determine a team leader, and the team leaders of each group should have a clear division of labor and determine their responsibilities. Each group leader should clarify the positions and responsibilities of himself and his team members, assign work to each person, clarify responsibilities, monitor progress every day, and report the situation to the group leader. Do not assign work beyond the level, otherwise it will happen. : The same thing will be assigned to two people, or no one will do the work, and in the end you won’t know who to listen to. If any group has a problem, go directly to the group leader, who will make overall arrangements and provide solutions.

3. Regarding the details, the advertising company’s lighting layout, live music adjustment, LED display screen and computer PPT were all unsatisfactory. The music preparation did not match the live model catwalk. , when there were several cold starts, the LED display screen, audio equipment, and PPT content were not rehearsed beforehand, resulting in a mismatch between the screen display content and the speech when giving a speech. Summary of the work of the investment promotion conference Part 5

I joined the Baodi investment promotion team at the beginning of the year and participated in two investment promotion conferences in Zhejiang and Anhui!

The investment promotion meeting in Zhejiang was my first investment promotion event at Baodi. Despite the full preparation of the entire team, there were still many unsatisfactory aspects. We successfully invited about 150 customers, and in the end about 100 customers showed up, and about ten customers signed contracts. Although the results were not very satisfactory, it was a good start for this year's investment fair. After setting an example, many customers began to complete the payment collection process after nearly a week of hard work by the managers.

Anhui’s investment promotion meeting was our second stop in the market, and everyone’s work was going on in an orderly manner. This time we invited nearly three hundred customers, but only less than one was present. Hundreds of customers, and customers who signed contracts at the venue were also greatly reduced. After summarizing the two investment promotions, I was deeply touched by the painful lessons learned. The entire process of investment promotion must be carried out to the letter and with all-out effort, so as not to greatly compromise the results.

For me, I got this result because the following five points were not done well enough: target management is not clear and not strict; I don’t have enough grasp of intended customers; I don’t pay enough attention to customers; I am familiar with a market (including The market positioning, population size, living habits, and personality) are not perfect enough; there are no targeted trump cards for the customers on the other side, and the quality of matching customers is not good enough.

"I am the root of everything" Although there are objective factors in the market, the main problem lies with me! Whether a company can be truly strong and develop healthily depends on three key points: a strong business model; sufficient cash flow; and a large number of successors. As the successors of the company, we have a heavy responsibility.

So we must have the belief to execute: no conditions, no excuses, no impossibilities! In addition to the belief in execution, you should also have an attitude. When a person has a good attitude, he will be more than half successful! Summary of the work of the Investment Promotion Association Chapter 6

1. Market overview:

There are about 40,000 large and small famous cigarette hotels in Zhengzhou City. After two months of hard work, , whether it is staffing or the explanation of product knowledge, we have been advancing the work in an orderly manner based on the existing plans formulated by the manufacturer and the company. Our investment recruitment personnel have inspected a total of 1,200 terminal stores, including 30 intention stores, 28 invitations to investment conferences, 19 participating companies, and a total of 24 people present. Because the manufacturer and we did not have in-depth and effective communication on policies before the investment meeting, and the terminal construction of the Zhengzhou liquor regional market was not perfect, our preparations in the early stage were not sufficient, so that the investment meeting process was a little hasty!

2. About the meeting

On June 10, 20xx, with the joint efforts of the manufacturer and the company, we held an investment meeting at Zhenghong Business Hotel. The results of the investment were not very good. Ideally, we would like to sort out the problems that arise during the investment promotion meeting as follows.

1. During the investment promotion process, too much emphasis was placed on products, while the brand differentiation issue of low-end golden wine and Bailingjiao golden wine was ignored. End customers still cannot get rid of the problem of matching the brand image of low-end golden wine with the high-end product image of Bailingjiao golden wine.

2. The end customers’ focus on new products mainly depends on the overall layout of the manufacturer in the national market. However, from the perspective of the national market, Bailingjiao Golden Wine currently has no model market.

, and there is no core media promotion and promotion, and it is just relying on the local dealers' own strength and connections to drive the market. For this reason, the terminal store has a wait-and-see attitude towards the future development of the product.

3. The core positioning of the Zhengzhou regional market strategy is unclear, and it is impossible to give terminal stores a market layout that allows manufacturers to invest, honor or disgrace. What we see is only Zhaoli Trading's own efforts, not the determination and positioning of the manufacturer.

4. The investment department’s direction in the specific market development process is unclear, and it lacks effective communication with customers on products, markets, and policies.

3. Conference related expenses

1. Planning and performance: 18,000 yuan

2. Venue and meals: 8,000 yuan

3. Zhonghua cigarettes: 1,800 yuan

4. Drinks: 21 bottles of Collection Blue

5. Free wine: 40 bottles of Collection Blue

4. Summary of the meeting< /p>

The Zhengzhou liquor regional market terminal construction is not perfect, and it will take time and process for end customers to understand and recognize Bailingjiao Golden Liquor. For this next step, whether from the perspective of group purchase public relations or second-batch distribution, the construction of core terminals will be the key to Zhengzhou's development of Bailingjiao golden wine!

Summary: The Zhengzhou market occupies an absolute share of the Henan liquor market. For the operation of Bailingjiao Golden Liquor, we will firmly grasp the group purchase channels, strengthen the construction of core terminals, and deeply explore the second batch distribution network; closely integrate Manufacturer

With the national market layout idea, the overall sales in Zhengzhou market are launched quickly, efficiently and deeply, and the leading and driving role of refined communication and event marketing in the overall market are skillfully grasped.

The results of the meeting were unexpected, but at the same time it also gave us a clearer and more comprehensive understanding of the Zhengzhou market. From this point of view, the positive role played by the meeting is still great. I hope that the factory leaders can come to Zhengzhou more often to guide their work, and at the same time, I also hope that the leaders will give greater support and help to the Zhengzhou market to alleviate the difficulties and resistance in Zhaoli's market development! ;