There is a certain relationship between the two, but it is only the relationship between the first generation of Haier LOGO and cartoons. At first, the LOGO of Haier Group was the hero of Haier Brothers cartoon. To explore the relationship between the two, we have to start with a 1991 cartoon. This animation is called Music Island, also called Qindao and Haier. The two heroes inside are Qindao and Haier. This is the first edition of Haier Brothers. Qindao with black hair is from China, and Haier with blond hair is German.

At that time, considering the refrigerator decoration, the mascot "Haier Graphics" (Haier Brothers) symbolizing Chinese and German children was designed. The LOGO design of Haier cartoon mascot implies: China's Haier and Germany's Liebherr, the cooperation between China and Germany is as full of vigor and bright future as these two children. "Qindao-Liebherr" and "Haier Brothers Graphics" have become the first generation identification marks of enterprises.

Extended information:

The evolution of Haier's trademark is a witness of Haier's going from China to the world. Haier's story is a history of enterprise trademark creation in China. In 1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of the German trademark to Qingdao, so Haier introduced "Qindao Liebherr" as the company's trademark.

Reference: Baidu Encyclopedia-Haier Group.