5 Restaurant Promotional Activity Planning Plans

In order to ensure that things or work are carried out safely and smoothly, it is often necessary to carry out plan preparations in advance. The plan is a written plan with strong operability. Now I bring you a restaurant promotion planning plan, I hope you like it!

Restaurant promotion planning plan 1

The "Reunion Banquet" is an essential family feast during the Chinese Spring Festival , has become a necessary dietary activity for family fun and group member celebration. On New Year's Eve every year, the whole family gathers together to have a lively reunion dinner. This is a long-standing custom of the Chinese people for thousands of years. And it happens from south to north, from east to west, all over the country, even for Chinese who have lived in foreign countries for a long time. The reunion banquet is also a way for people to express the cultural psychology of the Chinese nation through dietary activities during the Chinese New Year. Therefore, we say that the "Reunion Banquet" is first and foremost the carrier of New Year culture. It carries the civilizational accumulation and cultural implication of the Chinese nation's "New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to make reservations through innovative reunion banquets has become a top priority.

1. Creation of event atmosphere

Many restaurants will distribute red envelopes on the festival day, which only contain one or two yuan. The main purpose is to create an atmosphere, and some will also ask customers for It will be created in the form of red envelopes, but this method is relatively not very good. In addition, it will be created by expressing New Year blessings to each guest

2. "Reunion Banquet" menu arrangement

1. Four hot dishes: steamed mandarin fish (mandarin fish), three delicacies fish maw, dried shredded chicken and fire, pickled vegetables and winter bamboo shoots

2. Four cold dishes: braised rabbit meat, pickled pepper fungus, cold celery , jellyfish and radish

3. Soup and staple food: soup with fresh mushrooms and shepherd’s purse rice cake;

4. After-dinner fruit: a happy gathering:

Ingredients: red 100 grams each of yellow cherries, cherry tomatoes (cherry tomatoes), 100 grams cucumber (Dutch cucumber), 50 grams 100% fresh orange juice.

Preparation: Wash the small tomatoes, remove the stems, and cut them in half. Wash the cucumbers, cut both ends into small sections, put them in a plate, and pour 50 grams of fresh orange juice over them. The total calories of this product are about is 110 kcal.

Notes: Everyone wants to be happy during the New Year, so there must be something innovative in the name of the dish, highlighting blessings and other good theme meanings, such as having more than enough every year, filling the house with gold and jade, etc.

3. Background music

You can play some music that expresses joy and blessings, such as: Joyful, Backgammon, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snakes

< p> 4. Restaurant decoration

In order to highlight the festive and lively atmosphere, restaurants usually set up hanging decorations related to the Spring Festival theme, and the main color is red. Various restaurants can be arranged accordingly according to their own positioning.

Restaurant promotion activity planning plan 2

1. Purpose of the activity

National Day has always been a good time for restaurants and hotels to do promotions. It also stimulates consumers and stimulates consumption. opportunity, this activity is to obtain better profits on the one hand, and on the other hand it is also to strengthen the external image of the restaurant and deepen the restaurant's impression in the minds of consumers.

2. Activity theme:

"Joy the National Day with good gifts."

3. Activity target:

Targeted Carry out different promotional activities for different groups of people, such as high, middle and low, to effectively cater to different groups of people.

4. Event time:

September 25th - October 8th

5. Event format:

Discount; Gift; lottery

6. Specific content of the activity

1. During the promotion period, anyone who dines in our restaurant with a price of over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the lantern fans’ prize-winning guessing activity. You can also get a snapshot for free.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

Arrangements must be made in advance for personnel transfer, hotel layout, etc., and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare

Promotional Activity Plan__Anniversary Celebration-Food Festival

Event Time:

Purpose: Not only can consumers eat hundreds of dishes at a low cost , and can also let consumers know the characteristics of the restaurant. Promote consumption of the restaurant (increase popularity) and obtain more residual value (profit).

Requirement: To make consumers feel fresh and new. It’s euphemistically called “enjoyment”.

Activity format:

1. Buffet, ordering, new dishes, specials, etc.

2. Discount consumption:

3 . Complimentary coupons: All consumers who spend more than 100 yuan can receive coupons.

4. Free meals: Any consumer who spends more than 200 yuan can get a free special dish

Restaurant promotion planning plan 3

1. The catering industry must grasp the following holiday service-oriented management methods:

a. Housewife type. That is, the restaurant delivers a complete set of semi-finished products or vegetables for the New Year's Eve dinner to households, replacing housewives' previous "busy New Year" activities of steaming buns, making meatballs, and frying peanuts. The restaurant only charges a small processing fee.

b. All-inclusive type. That is, the hotel makes reservations for citizens to dine in the hotel for New Year’s Eve dinner or holiday family banquet. Restaurants and hotels should adhere to the principles of diligence, frugality, high quality and low price, facing citizens, and serving the public, and launch many menus such as "respect the elderly banquet", "love banquet", "care banquet", "family reunion", etc., aiming to bring the working class to the forefront. Pull toward yourself to expand your target market.

c. Series type. In order to adapt to the consumption needs of modern people, restaurants and hotels should launch family-oriented New Year's Eve banquet delivery and "rental chefs", and open guest rooms, bathrooms and other leisure and entertainment facilities and places to residents to attract residents to entertain themselves in the hotel. Spring Festival.

At the same time, operators in the catering industry should also make a fuss about cultural taste. Food culture should be used as a platform to make people who have worked hard for a year eat relaxed, happy and interesting. Restaurants, restaurants, and teahouses can launch calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous music, folklore, acrobatics, magic performances, and activities such as famous chefs teaching customers "unique dishes" in their stores, allowing customers to eat, drink, enjoy, watch, and listen together. In one body, eat smartly, have fun, and get spiritual enjoyment at the same time.

2. Marketing activities should focus on the following aspects:

1. Do a good job in “price reduction promotions”.

"One is cheap and ten loves". At the end of the year and the end of the year, merchants should, with the purpose of sincerely repaying consumers, carry out promotional activities such as discount sales, free small items when buying large items, "profits every day, daily discounts", etc.

2. The layout and decoration of the hotel for the Spring Festival:

a. A pair of golden boys and girls are placed at the main entrance, which will be used until the Lantern Festival. The hotel provides photography services (guests wash You must bear the relevant expenses at your own expense).

b. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

c. A banner reading "__Hotel wishes the whole city a happy New Year" is hung at the gate.

d. The basalt stones on both sides of the gate are pasted with the couplets "Golden Cup Drunken Universe" and "BMW Welcomes Spring and New Years" with the horizontal inscriptions "Congratulations on the New Year".

e. The glass doors on both sides of the hotel lobby are pasted with paper-cut patterns of the Year of the Horse.

f. Arrange two staff members (the pair selected by the Human Resources Department) at the front entrance of the hotel, wearing pony costumes and pony hoods, responsible for serving guests under the age of 10 who come to the hotel to dine. Children were given balloons (one) and fruit candies (2 pieces)

g. Colorful flags were placed on the balcony railings on the third and fourth floors.

3. Spring Festival promotion activities of a certain hotel restaurant:

a. Spring Festival package: a lot of benefits and surprises, the Spring Festival launches the "Good Luck and Good Luck" package——

< p> Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)

Room: 288 yuan/room/day (including two breakfasts)

Entertainment: 12: 30-16:30 Complimentary private room for 3 hours 16:30-02:00 Complimentary private room for 2 hours

Guest rooms: From the 30th of the New Year to the 15th of the first lunar month, 20 special standard rooms will be launched every day for 208 yuan/ Room/day

Anyone who stays in a special standard room will receive an exquisite Spring Festival gift

b. On New Year's Eve (18:00-21:00), "Auspicious "New Year's Eve Dinner:

588 yuan/table 688 yuan/table 888 yuan/table

"Wealthy" New Year's Eve dinner is launched on New Year's Eve (21:00-12:30)< /p>

RMB 888/table RMB 1,080/table RMB 1,288/table (A gift of auspicious Ruyi dumplings will be given at 0:00)

If you book the New Year’s Eve dinner in advance, you will receive a small gift. (For orders over RMB 1,000, Yuan, a large pillow is worth about 20-30 yuan each. Pillows are one of the indispensable supplies for office workers and home life. Giving free pillows with consumption is more practical for customers. Hide different zodiac mascots in the pillows. Guests can use this mascot to exchange for corresponding prizes at the front desk. The corresponding prize for the mascot with the zodiac sign of the horse is a fashion desk calendar, and the corresponding prize for the other zodiac mascots is a small Chinese knot)

c. During the Spring Festival. The banquet hall launches Spring Festival set menu

Golden Jade Banquet: 688 yuan/table

Wealth and Auspicious Banquet: 788 yuan/table

Five Blessings Banquet: 888 yuan/table

"Catering Times" comments:

The Spring Festival is the golden season for catering industry sales. All catering companies understand this truth. However, the characteristics of Spring Festival consumption change every year. Who can Whoever sees the opportunity first and seizes the hot spots will be the winner. From a micro perspective, this is true, but from a macro perspective, how to coordinate planning, guide consumption, form hot spots, and do a good job in the "Lunar New Year Project" is a big article. .

Restaurant Promotional Activity Planning Plan 4

Time:

April 28th - May 3rd (__ store)

< p> Activity content:

1. Advertising slogan: "Visit the Prince's Mansion, eat Sichuan cuisine, and feel refreshed"

During the Golden Week from April 28th to May 3rd, everyone will be welcome. Guests holding tickets to visit the __ Garden on the same day will receive a refreshing and sweet fruit (or a glass of sour plum juice) for each table.

2. Touch the "May Day" lucky draw event<. /p>

During the holiday period from April 29th to May 1st, diners at the __ restaurant in table units can participate in the lottery with their bills. All guests with the word "May Day" written on them will be drawn. Guests will receive a __ Garden ticket; guests who draw the words "May Day __ Store" will receive a tricycle Shichahai Hutong tour ticket.

3. "__ Hotel Vegetable Fragrant Camphor Tea Duck is on sale at a special price"

During the event period from April 28th to May 3rd, the __ store is limited to 20 pieces per day_ _Vegetable camphor tea duck in the hotel is on sale at a special price. The original price is 96 yuan/each, and the special price is 60 yuan/each. During the event, there are two special dishes for guests to choose from: Braised Double Abalone in Soup 118 yuan/portion (original price 198 yuan), and Braised Red Ginseng with Scallions 48 yuan/portion (original price 88 yuan).

In addition, in order to repay consumers, during the event from April 28th to May 3rd, __ store specially launched three set meals with "high-quality Sichuan cuisine at ordinary people's prices": a set meal for three persons with parents and children at 188 yuan, The happy six-person package is 588 yuan, and the family portrait package (for 10 people) is 880 yuan.

4. Book a "Yizhizhai" restaurant and get a garden tour

During the event period from April 29th to May 3rd, all guests who dine at "Yizhizhai" can Free tour of the __ garden. Let guests fully experience the artistic conception of "Sichuan cuisine in __, classic Sichuan cuisine".

The business opportunities of the May Day catering festival are very obvious. Many wedding banquets, birthday banquets, family banquets, etc. will be held during this period: First, during the short holiday, it is rare for relatives and friends to get together. ; Second, we are in the spring season, with strong demand for spring outings and tourism. The mobile consumption of tourism will also bring a lot of space to the catering market! It is also extremely important to do a detailed analysis of the market environment:

Self-analysis:

It is to make an objective assessment of the situation of your own production department. Every catering marketer can come up with many innovative and first-class promotional ideas, but no one can ignore them: within a specific operating period, at a specific cooking level, in a specific restaurant environment, and in the use of limited resources. , what can managers do? This requires operators to think about: What is the purpose of promotion? What can your cooking level do? What can your restaurant environment do? How much money do you have available?

< p> Customer source analysis:

It is very important to identify the source of customers for May Day catering promotion. Therefore, managers must thoroughly analyze the customer source market situation in order to carry out effective promotion. When analyzing customer sources, the following questions should be considered: Who are the customers? What do customers need to be satisfied? What are the customers yet to be satisfied with?

Restaurant Promotional Activity Planning Plan 5

1. Activity Theme :

"Celebrate the festival, discounts and delicious food are waiting for you."

2. Event time:

January 1st ~ January 4th

3. Event purpose:

Increase unit price per customer , to promote the achievement of sales targets.

4. Theme activity content:

As long as consumers spend __ yuan between January 1st and January 4th, they can add x yuan in exchange for our carefully designed Any item of goods prepared by the consumer.

Note: Single receipts are not cumulative.

Gift requirements: How many products should be selected as event products? It is required that the product sells for more than three yuan. Some products with large gross profit losses can also be limited, but it must be guaranteed to be within eight products per day. The above

5. Introduction activities

are the responsibility of the staff on that day.

6. Atmosphere layout:

Store atmosphere layout: entrance display board, atmosphere creation at the event site, in-store posters.

7. Activity execution and division of labor:

Planning Department: Responsible for activity publicity, planning, operation and follow-up.

Purchasing Department: Responsible for the organization of goods and put them in place.

Finance Department: Responsible for the availability of funds.

Store Manager: The general person in charge of activity operations, responsible for supervising the work of various departments.

Food promotion content:

1. Dishes: For restaurant promotions, many businesses will launch corresponding set meals and corresponding dishes for consumers to choose.

2. Production: Allowing consumers to participate in the entire production process can better satisfy consumers’ sense of accomplishment and desire for experience.

3. Appreciation: Food is made in front of consumers to attract consumers' attention and also add invisible signs to the restaurant.

4. Price: Attract consumers through price. Don’t lower the price while also lowering the restaurant’s brand.

5. Gifts: Providing some festival-related gifts can attract certain consumers. For example, if you book in advance, you can get gifts. If you spend a certain amount, you can get some gifts. The gifts should be consistent with your restaurant. Brand style accordingly.

Catering off-season promotion methods:

1. Carry out extended development around the main products and launch a series of products suitable for consumption in the season. For example, the main products are mainly __ , you can introduce some special dishes with __ as the main ingredient as a supplement to the restaurant;

2. Develop varieties suitable for seasonal consumption and create selling points. For example, summer hot pot includes ice cream hot pot, light hot pot, etc., giving customers more choices. At the same time, new varieties can also create new selling points and publicity points for restaurants, attracting a wider range of consumer groups to participate in consumption.