1. Concept and creative methods of the logo

Conception direction

1) Creative design characterized by objects

2) Based on Creative design that focuses on the initials of the object's name

3) Use the full name of the object to combine creative ideas

4) Visualize creative design

5) Lenovo creativity< /p>

6) Think creatively from the business content

7) Creatively design from the entrepreneurial spirit and cultural concepts

8) Think about history, allusions and regional characteristics Creative design

9) Graphic creativity with social characteristics

2. Methods of logo design

Use of contrast

1) Contrast It is through the mutual contrast between different shapes that highlights the differences between the parts of the whole, making the inherent personality of each part stronger and the image more unique.

2) Directional contrast: mainly showing the relationship between in and out, forward and backward, up and down, communication, concentration, dispersion, speed, etc.

3) Contrast of light and dark: It mainly shows the effect of light reception and reflection of light. The contrast of sign light and dark is essentially the contrast between black and white. The color performance should also have a great contrast in light and dark, forming Strong visual appeal.

4). Area contrast: mainly the contrast between large and small. The large image should have a certain sense of strength, and the small image should have an attractive centripetal force to form a visually powerful image.

5), sudden change: refers to the graphic breaking through the overall composition rules at a certain position, using special images to attract attention. Such as position mutation, shape mutation, texture mutation, point and line mutation.

2. The application of harmony

Contrary to contrast, through certain artistic techniques, the parts that contrast with each other are organically combined, so that the opposites tend to be consistent and seek unity in the change.

The form of harmony:

1) Symmetry: It is a common expression technique. A symmetrical image makes people feel stable and comfortable.

Symmetry includes: tilt symmetry, left-right symmetry, rotational symmetry, radial symmetry, misalignment symmetry and other changing effects.

2). Suitability: Relying on the mutual adaptation between shapes to obtain harmonious effects. Suitable for shapes, colors, and textures.

3) Repetition: refers to the repeated appearance of a basic figure, forming a strong sense of regularity and unity.

Rhythm is the regular repetition, continuation or alternation. It is a kind of rhythmic beauty reflected in the length, size, thickness and orientation of graphics.

Several forms of rhythm:

1) Gradient: It is the sequential decrease or increase of basic graphics, or the natural transition from one basic graphic to another. The former is a repeated change, and the latter is the result of image transformation.

2) Emission: The image is visually radiant and dazzling. Through the centripetal or centrifugal combination of multiple groups of lines, obvious intervals and alternating effects are obtained, creating a strong rhythm.

3). Dynamic: Dynamic is generated by momentum, which will produce obvious charm and continuity.

4) Ups and downs: Rhythm is obtained by ups and downs. Ups and downs are the combination of thickness and thickness. Elements such as size and height are arranged like a musical melody, and shapes fluctuate and are coherent, creating a visual sense of rhythm.