Currently, only 20 music festivals are profitable. Producing a music festival can cost as little as one million yuan, and as much as tens of millions of yuan. The rising artist fees have become a heavy burden on music festival organizers. Industry insiders point out that ticketing is no longer the main source of revenue for music festivals, so obtaining advertising sponsorships, distributing live broadcast copyrights, and promoting derivative sales through multiple channels are the shortcuts to increasing revenue.