As time enters the end of the year, the hot topics on the Internet are basically inseparable from the "annual summary report". Since December, if a type of screenshot suddenly appears frequently in the circle of friends, it usually means that the annual summary report of a certain platform is online, and at this time some friends may receive such a message from their friends, "Annual Listening The song report is out, who is your singer of the year?"
In recent years, not only the first second of the new year is worthy of many friends posting on WeChat Moments or Weibo to "sigh" and show off their performance. The annual reports of each platform also seem to have become a rather ritualistic act. For example, on December 27, QQ Music and NetEase Cloud Music launched the "2021 Music Listening Report" almost at the same time, and the corresponding screenshots subsequently flooded the screens of major social platforms.
Annual reports of APPs are everywhere
Although it is no longer possible to verify which platform is the originator of annual reports, there is no doubt that the annual listening reports of online music platforms have long been deeply rooted in the hearts of the people. Whether it is the usual summary of listening time, annual playlist, annual singer, etc., or this year's "Four Seasons Listening Rhythm" and QQ Music's "XX Moment" launched by NetEase Cloud Music, screenshots containing these contents have become the basis for many Highlights shared by users.
In addition to the annual music listening report, this year a netizen’s note in his annual takeout bill, “Boss, today is my birthday, can you give me a side dish?” was also evaluated as “Your consistent "Persist", and the *** comment was displayed 77 times. Some netizens posted their annual takeout bills and said, "Ordering takeout is still considered connotative," because it said, "I ordered a large crispy chicken chop and a perfect meal for one person during the Chinese Valentine's Day."
The annual report of office applications seems to go straight to the heart of "beating workers". The annual report issued by some netizens shows, "In August 2021, you processed 10,470 group messages in one day." It is only a short line of text, but it also shows the daily work of office workers, and this annual report The report quickly aroused the outcry of countless office workers.
In this year’s user data report of the knowledge question and answer community, users are summarized based on the accuracy of their perspective on the world. Among them, there are many types who "see the world 361°", and these users are evaluated as "rebellious", "agile" and "bold", and are the perfect spokesperson for the ghost spirit.
According to incomplete statistics, since December 2021, more than 20 year-end summary reports have been launched by various platforms, covering music, social networking, takeout, reading, shopping, taxi hailing, long and short videos, and Q&A Various APPs such as communities and grass-growing communities. Among them, in the takeout catering track, in addition to Ele.me and Meituan, this year Dianping also launched the "Year-end Inventory of Food Machines" for the first time.
In addition to NetEase Cloud Music, QQ Music, Zhihu, Douban, Douyin, Weibo and other popular platforms in previous years, including Bilibili, Tencent QQ, Maoer FM, Keep, Lofter, Reports from platforms such as Xiaohongshu, DingTalk, and Amap have also been launched one after another.
It is worth noting that compared with previous years of this report, many platforms have also made many innovations this year. For example, NetEase Cloud Music added a "village photo" with a higher degree of music matching at the end, QQ Music assigned users "exclusive music planets" of different rarities at the end, and Douban based on previous years. An additional "Create My Book, Video and Video Top 10" was launched, while Douyin changed the entertainment data from previous years and added statistics on educational and knowledge content.
Beyond just scrolling, there are more discussions worthy of attention
In fact, at the end of the year, there are already groups of people who are eagerly looking forward to the "year-end report" and publicizing it widely. Of course, there are also people who are "indifferent". Some netizens even sent out the emoji that "no one cares about your year-end summary" before such year-end reports are overwhelming. This has also aroused irony from netizens who like to share year-end reports, such as "No one cares about you.jpg."
Among the groups that shared the annual report, there were also many netizens who expressed doubts. Some of them pointed out that the playlists on the year-end playlists are often just for work, parenting, hypnosis and other needs, and do not reflect personal listening preferences; others believe that the videos viewed by Station B are actually related to their own The viewing records are different, and it is even suspected that the account has been stolen.
Among them, regarding the personal annual report launched by Douyin, there was a question on the Internet that was very impressive. "Why does Douyin's 2021 annual report highlight education and knowledge, and there is almost no entertainment data from previous years?" This is undoubtedly because it focuses more on showing users' "sense of knowledge gain". Recently, Douyin has also officially launched the learning channel and used it as the first-level entrance to the homepage.
It is not difficult to see that in recent years, the year-end reports of major APPs have been frequently screened on social platforms such as Moments and Weibo. This form is also accompanied by more voices, such as being too pretentious and inappropriate. Accurate, invasive of privacy, pointless, etc. Even before year-end summaries appeared in large numbers, some users succinctly described year-end reports as “human billboards on the Internet platform.”