Music milk tea shop business plan

In the era of continuous progress, business plans are indispensable on many occasions. Business plans will not only enhance the entrepreneur’s own confidence, but also The confidence of investors and partners in entrepreneurs. Many people must be worried about how to formulate a business plan. The following is a music milk tea shop business plan that I compiled. I hope it will be helpful to everyone.

Music milk tea shop business plan 1

1. Industry analysis

Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. , both the current market demand and the future market demand are huge, but the competition in the milk tea shop industry is also fierce. We must make unique features to not be eliminated and to stand out in the industry. At present, most milk tea shops have the same taste, so if we want to do well, we must innovate, such as adding new flavors and using unique and interesting cups to refresh customers. At the same time, attention should be paid to the hygiene of the milk tea shop, so that customers will have a clean and fresh feeling as soon as they enter the milk tea shop.

Regarding product pricing, we will set different prices according to different flavors, generally around 3 or 5 yuan, which is the same as the average market price. We take product competitive advantages and seize market share with product quality and features.

Due to the large number of similar stores, it is difficult to enter the industry, and most customers have a habitual consumption mentality, making it difficult to gain a competitive advantage in the industry. Therefore, we will obtain a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.

2. Product/service introduction

Our store mainly operates various coffees and milk teas. In addition, in order to meet the consumer needs of customers, it also operates double-skinned milk, shaved ice, and milkshakes. Fruit juices and drinks and various snacks, such as various flavors of melon seeds and grilled wings, are available. In order to attract customers, our store will continuously try to develop new types of milk tea. The new type of milk tea will become this week's recommended drink and will be sold at a special price in the first two days of launch. If the response is good, it will become our store's featured product. In order not to be surpassed due to imitation, we will continue to introduce new products, holiday products and anniversary products. For example, on Valentine's Day: milk tea for couples is launched, and on Singles' Day: milk tea for singles is launched. Continuously attract customers because of its characteristics, making customers deeply impressed by the store, and gradually forming a reputation, becoming an intangible brand asset of the enterprise.

In addition, it can be operated by combining seasoning technology with the requirements of bartending technology. This is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). The taste of milk tea made with different water is very different. Did you use tap water? Or mineral water? Or mountain spring water? seawater? Filter water? This is completely different. Although mountain spring water is expensive, it only has good taste and good products to attract repeat customers. The same goes for ice. The ice making process will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the staff must truly learn the milk tea technology.

Basically understand:

1. Learn to taste milk tea;

2. Raw material ingredient formula;

3. Seasoning amount and time ;

4. Application of equipment and seasoning temperature;

5. Seasoning techniques;

6. Preservation of milk tea;

7 , Packaging requirements for milk tea;

8. Changes in milk tea include sample changes and qualitative changes, such as latte art.

3. Store location selection

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, then No one will "travel thousands of miles" to drink a cup of milk tea from you. Bustling areas are the best choice. This is something that does not need to be considered, but the high cost in busy areas has to be considered. Therefore, you need to choose a location based on your own investment capacity and competitiveness. You need to see the current store situation and estimate future development. It is necessary to evaluate the consumption level of shops. It is not suitable to invest heavily in places with low consumption; similarly, it is not suitable to invest low in places with high consumption.

You should also consider whether there are peers nearby or nearby, what the price and quality are, and if there is no competition for the shop you are looking for now, whether there may be competitors in the future, etc. Especially for investors like us who are short of funds, the store location will be determined based on the data "the rent of the shop opposite should not exceed 15% of the average minimum turnover" in the profit and loss calculation. The location around the school is very good. There are many students and there will be more consumption. In addition, I would like to add that most of the customers who buy milk tea are women, so if you are a girl, especially a place with many young girls, it is undoubtedly a good place.

4. Decoration and equipment purchase

Decoration is designed and decorated according to the investment amount, consumption level and product matching. The decoration style should be roughly in line with consumption capacity, and appear comfortable, hygienic, simple and generous. In particular, in view of the concepts of young people, the design should be more distinctive so that young people like it. Pay special attention to the flow design of the bar. The program should be designed according to product needs and equipment configuration. While the operation is smooth, the space required for product advancement and equipment addition should be considered as much as possible. This also includes the layout of hydropower and hydropower requirements.

Equipment is purchased according to the product menu. Good and high-quality equipment can produce more high-quality products and improve speed and efficiency. The store equipment must be compatible with the store's water, electricity and water supply. Especially if the store is in a small pedestrian area, consider finding another kitchen to coordinate the equipment. The following equipment is generally used to make milk tea:

1. Sealing machine

It has a counter and is usually sold in stores that sell cooking machinery and sealing equipment. Each time a mouth is sealed, The counter will record a number, regardless of whether the power is turned on or not. This is a mechanical counting. Pay attention when purchasing a sealing machine. Find a cup and try sealing it. Adjust the temperature to about 170 degrees, press it for about one second, take it out to see if it is sealed; squeeze it a little harder to see if the seal is strong. Is it strong? Are there any weak seals or small holes for air leakage? Also pay attention to see whether the sealing film is cut neatly and not cut off, that is, whether the upper and lower molds are flat and the blades are not sharp.

2. Sealing film

Generally, places that sell sealing machines will sell them as accessories. When purchasing, you should pay attention to the fact that the sealing film should not be too thick. If it is too thick, it will easily fail to seal, and it will not be inserted It will be difficult to break the straw when inserting it. If you use too much force, you will either break the straw, drop the milk tea to the ground, or accidentally break the cup. Considering the materials used, those that are too thick are generally not good materials as they will be very brittle and will cause a big crack when inserted.

3. Freezer

Generally, you buy a double-chamber freezer, half of which is refrigerated and half of which is frozen.

4. Cups

They are sold in stores that sell plastic products, plastic bags, etc. Stores that sell sealing machines also sell them as accessories, usually 2,000 pieces per box, not just . The prices of cups are not much different, but the quality is quite different. Moreover, cups are very important. You must visit several stores and choose carefully. When purchasing, you should first look at the thickness of the material. If it is too soft, the milk tea will be pinched out if you hold it hard, and you will not be able to hold it if you don't use hard force. It is best to feel it with a glass of water at home, and then hold it in your hand when buying to see if it is thick enough. And the most important point is: the strength of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use the ingredients evenly so that when the milk tea is filled, use the rim of the cup to prevent it from spilling. Cups that are too thin and have too soft rims will greatly ruin the customer's mood. Besides doubting the quality of the cup, they will also doubt the quality of the milk tea.

As for cups for consumption in stores, you can visit as many stores as possible and choose unique and novel cups with amazing works. Moreover, there can be many styles, and the amount of each style Don't buy too much, as this will make people curious.

5. Straws

They are sold in stores that sell plastic products, plastic bags, cups, etc. A large pack contains a total of 5,000 pieces, and each large pack contains small packs of 100 pieces. You can buy several small packs, but they will be more expensive. When purchasing, you should mainly pay attention to the thickness of the material, which should not be too soft. If you choose a sealing film that is too thick and a straw that is too soft, your customers will be embarrassed by it. When purchasing, take the tip of the straw and press it on your finger. If your hand does not feel much pain but the tip of the straw is already bent, it means it is too soft. The shape of the straw should be unique, and you can use types that others don’t commonly use or dare not use.

6. Blender

The Sibelo brand is better. Whether it is materials or running time, they are better than other messy brands such as Joyoung, and the price is not expensive. It is best to buy this product in a large shopping mall, as the after-sales service is better.

7. Water dispenser

In order to save costs, we can choose a desktop type. Since the main component of the water dispenser is a heater, there is no need to buy a brand-name one. We just need to pay attention to the fact that the inner tank is made of stainless steel and does not hold too little water at a time. In winter, a lot of hot water is needed, so you can make another device to solve the problem.

8. Containers

Sugar, milk tea powder, creamer, pearls, etc. all need suitable containers to hold them. You can buy these according to your own preferences, but be careful. Yes, these containers must have lids. Firstly, it is more hygienic. Secondly, in hot weather or rainy days, the raw materials are easy to clump or melt. It is better to cover the lids when not in use, such as crisper boxes, spice boxes, etc. Not a bad choice. Music Milk Tea Shop Business Plan 2

1. Industry Analysis

With the development of the times and further changes in people’s life concepts, the milk tea industry is also developing at a rapid rate. Milk tea belongs to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are huge. However, the competition in the milk tea shop industry is also fierce. We must be unique in order not to be eliminated. , can stand out in the industry. At present, most milk tea shops have the same taste, so if we want to do well, we must innovate, such as adding new flavors and using unique and interesting cups to refresh customers. At the same time, attention should be paid to the hygiene of the milk tea shop, so that customers will have a clean and fresh feeling as soon as they enter the milk tea shop.

Regarding product pricing, we conducted a survey last year on the consumption of drinks by college students. According to the survey results, we concluded that the price acceptable to students is around x yuan. Therefore, We will set different prices according to different tastes, generally around x yuan, which is the same as the average market price. We take product competitive advantages and seize market share with product quality and features.

For example, the business of a milk tea shop is very popular because of its good location. The business of some stores is very prosperous because of the good product mix and quality. Some stores have extremely high return rates because of their high service standards and quality products. The characteristic of some stores is that they are very profitable because they adopt a reasonable management system and a good incentive mechanism. In addition, we need to understand what kind of milk tea and related delicacies consumers need, what kind of taste and texture they like, what kind of price they can afford, what kind of environment and atmosphere they like, etc.; once you know the demand, you need to understand The resources that support your store opening, such as where are the suppliers of milk tea raw materials and equipment? Are they available locally? Are all the varieties available? Are all the raw materials and ingredients purchased locally? If they are not available locally or are incompletely purchased, the cost of purchasing from other places will be high. Not high, can the technology required to make milk tea be solved by a truly professional technical service provider or expert? After completing the market research before opening the store, you can make a cost budget based on the data and compare the input-output ratio. If the profit If the profit rate is lower than x%, the risk of opening a store is relatively high, and you need to re-evaluate or consider whether you need to continue opening a store; if the profit rate is as high as x%, you can start the next stage optimistically.

2. Market positioning and analysis of main consumer groups

Milk tea shops are mainly aimed at the young market, and the price should be low, medium or high-end, targeting consumers with different spending abilities. who. The main consumer groups of milk tea shops are:

1. Students, mainly college students, high school students, and junior high school students, are the main consumer groups of milk tea shops.

2. Young people come to milk tea shops to consume with friends, colleagues, girlfriends, etc. after work. They are also the main consumer group of milk tea shops.

3. Female friends, especially young women and female students, are the main consumers of milk tea shops.

Nowadays, casual food culture has become the mainstream culture in the catering industry. Therefore, while operating milk tea, we also launch some other products, such as small desserts, cakes, etc. For some consumers, leisurely drinking milk tea, eating desserts, and chatting with friends will be a pleasant experience. kind of enjoyment.

Moreover, after observation, the delivery of milk tea in this area has a quantity limit. If the quantity is insufficient, it will not be delivered. In response to this situation, since the consumer group we target is mainly students in this area, our store's delivery Services are not limited by quantity and are available to all requests. For some students, they are keen on existing products on the market, while some consumers prefer to try new products, but no matter what kind of consumers they are, they value service quality more. According to seasonal differences, consumers' demand for milk tea is also different. In summer, people prefer cold drinks, while in winter, they prefer hot drinks.

3. Advantages of college student entrepreneurship

1 Own advantages

1) College student entrepreneurship is often full of hope for the future, with young blood, vigorous vitality, and " "Newborn calves are not afraid of tigers" spirit, and these are the qualities that an entrepreneur should possess.

2) College students have learned a lot of theoretical things in school and have higher-level knowledge and skill advantages. The importance of knowledge is self-evident. "Exchanging intelligence for capital" is the characteristic and inevitable path of college students' entrepreneurship.

3) College students belong to the younger generation and are highly sensitive to fashion. They can always be at the forefront of fashion and are suitable for entrepreneurship in such projects.

2 Policy advantages

In recent years, in order to support college students’ entrepreneurship, national governments at all levels have introduced many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects . According to the relevant regulations of the state and municipal governments, fresh college graduates in various regions can enjoy four preferential policies including free risk assessment, free policy training, free loan guarantees and partial tax exemptions for entrepreneurship, including: college graduates (including college graduates, Those who engage in self-employment (undergraduate or postgraduate students) will be exempted from paying self-employed registration fees, self-employed management fees, economic contract sample text production fees, etc. within one year from the date of approval. In addition, if you set up an informal enterprise, you only need to register it at the district or county street where you are located, and you will be exempt from tax for three years. College students who start their own business can apply for a business loan guarantee limit of up to x million yuan from the bank and enjoy loan discounts.

IV. Competition Analysis of Milk Tea Shops

1. Competitors

Currently, there are many milk tea shops along the streets, each with its own characteristics, and The competitors are various manufacturers creating series of milk teas, such as x, etc.

2. SWOT analysis

2.1 Advantage analysis

1) The existing milk tea shop is simply decorated, giving people an unclean impression;

2) The milk tea varieties are limited, the taste is average, and there is no innovation in product development;

3) The series of milk teas created by manufacturers are expensive, the varieties are single, and the taste is not as good as the freshly made ones. Due to seasonal restrictions, consumption will decrease during the hot summer months;

4) In-store sales and takeaway services can attract more consumers to a certain extent.

2.2 Disadvantage Analysis

1) The business area of ??milk tea is limited and the scope of services provided is limited;

2) Some students who opened the new store do not understand its basic conditions such as taste. Not much, which affects sales to a certain extent;

3) Product innovation is not easy to accept for consumers who are keen on traditional milk tea products;

4) Seasonal consumption of milk tea It is obvious that it cannot reach a good consumption limit.

2.3 Opportunity Analysis

1) The market is far from saturated. There are large profit margins and a relatively large number of milk tea consumer groups. The market prospects are broad, and the current strength of competitors is The number is limited;

2) Good taste, serious service attitude, and professional operation level have established a good reputation among classmates;

3) Although the business area is limited, But with a beautiful indoor environment, it can leave a good impression on the students;

4) The products are rich in variety, unique in taste, and have certain competitive advantages.

2.4 Threat Analysis

1) Competitors have a fixed range of consumer groups, and they will never be willing to reduce their milk tea market share and will definitely take corresponding measures;

2) As the types and quantities of various types of food supplies continue to increase, consumers have a wider and wider range of options to choose from, and the choices are becoming larger and larger. Product differentiation is not enough. Beverages such as cola, orange juice, Coconut juice, milk, purified water, etc. have carved up the already limited demand market to a certain extent.

3) Milk tea is a high-fat and high-calorie food. Most girls may be disgusted by such drinks.

5. Milk tea shop risks and prevention

The market competition is fierce, and there are already relatively successful brands. It is difficult to predict the market acceptance of a newly opened milk tea shop. Moreover, products have a strong sense of the times and are difficult to grasp fashion trends. Risk factor analysis: Based on the characteristics of the industry, I think the risks are:

1. Weather and influenza, people go out less for fun.

2. The number of competitors increases and draws away inappropriate or potential customers.

3. The price of raw materials has increased or procurement difficulties have led to defective goods being delivered.

4. The owner or employee is sick.

5. Food hygiene quality, fake money.

Risk prevention and countermeasures: grasp fashion trends, continue to innovate, keep up with the pace of young people, and speed up the frequency of product updates. Efforts should be made to improve corporate culture. In response to customers' increasingly rational and personalized consumption needs, we can improve quality in a targeted manner through market segmentation, clarify business scope, and enhance competitiveness. Providing personalized services can greatly increase the added value of products. Provide corresponding products and services for different consumer needs, regard each consumer as a market segment, and produce goods according to consumers' individual needs. At the same time, it can provide customers with targeted purchasing suggestions based on different customer characteristics, such as age, gender, personality, preferences, etc. Response:

1. Maintain and use working capital for 3-4 months, change varieties, reduce losses as much as possible, and use free time to develop new products.

2. Don’t lower prices, improve quality, and attract customers.

3. Change the product structure and ensure good inspection.

4. Train cashiers to be more responsible and ask for help from labor agencies.

5. Develop a standardized food hygiene qualification system and buy a good banknote detector.

In short, milk tea shops are small shops with relatively good prospects, not only near schools, but also in newly opened communities and night markets, etc. And because the milk tea shop is a small business, its economic risks are still limited, so it is still a good choice for college students to start a business. Milk tea can meet people's leisure needs. It is precisely because of such a huge demand that we choose to supply and start a business. Music Milk Tea Shop Business Plan 3

1. Basic situation:

1. Company name: Piaoxiang Milk Tea Shop

2. Industry type: Retail

3. Organizational form: individual industrial and commercial household

Main business scope: the commercial street of the College of Engineering, which is the central gathering place for people flow

4. Business location: Nanchang Area near the university

Area: about 100 square meters

Reason for choosing this location: Because there is no shop specializing in milk tea in the college, the location is a concentrated area with high traffic and traffic Convenient and the market prospect is very broad.

5. Member composition: one operator, two waiters

2. Overview of project establishment:

I am a college student, majoring in marketing. I have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a milk tea shop of my own to increase my income. It was the many milk tea shops that attracted me. When I went to drink milk tea, Enlightenment makes me very interested in this. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because there are certain risks and my lack of experience. With the continuous improvement of residents' living standards, college students' consumption is getting higher and higher.

The pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some milk tea products and provide college students with a place for leisure and entertainment. Customers come first, which is our purpose.

3. Market Research

A milk tea shop is an entrepreneurial project with low capital investment, wide consumer base, fast recovery of costs, and a very easy-to-find storefront. Generally, it is reserved for about 3 months. In addition to the store rent, labor and daily expenses, the operation and management of a milk tea shop does not require much working capital, making it very suitable for small-scale self-employment.

Milk tea has a very good development trend and has huge potential. However, there are a few points to note:

1. The operation must be distinctive. There is no market for products without characteristics.

2. The quality should be good and the taste should be consistent. Through contact with many peers, those who have succeeded have done better in this regard.

3. Small stores must also be professionally managed.

4. Keep abreast of consumers’ consumption preferences and peer products, and adjust products and tastes in a timely manner.

4. Investigation of other milk tea shops:

1. Investigation of store hardware. Mainly includes: investigation of competitive store location, store appearance, building structure, business facility configuration, etc.

2. Investigation of store display layout. Mainly includes: investigation of floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey. Investigate and analyze the complete range of milk tea varieties in competing stores, the price range of milk tea, the quality of milk tea, and the supply of goods.

4. Survey on store operation and management. Investigations into promotions, replenishment, displays and environmental sanitation. Music Milk Tea Shop Business Plan 4

1. Project Introduction

(1) Project Background

Tea Drinks was born in Da’an District, Taipei City in 20xx, adhering to the intention With the idea of ??making every cup of tea better and letting every customer experience healthier and more delicious tea, xx Tea Drinks has grown from a small pearl milk tea shop in the National Taiwan University business district to a nearly one-stop shop in Taiwan in just five years. A boutique and fashionable tea chain company with 200 stores.

(2) Project introduction

“Brand is the guarantee of quality.” Although some people say they are not superstitious about brands, they still agree with this statement in their hearts. Opening a branded milk tea shop will make consumers drink more confidently. xx tea drinks adhere to the product development principle of always adhering to quality and health! Becoming the first brand of healthy drinks! Bringing the most healthy products to consumers has always been xx's pursuit.

(3) Market Prospects

At present, milk tea is made and sold now. It is one of the favorite drinks of young people and urban white-collar workers. Drinking milk tea has become a fashion trend. . And as milk tea becomes more popular among people, their demand for milk tea will be greater, and the milk tea market will become broader. Moreover, milk tea does not have any off-season or peak season. It can be made all year round. The market fluctuations will not be too big and the profits are guaranteed.

The target consumers of xx tea drinks are young people and urban white-collar workers, which is in line with the mainstream consumer group of milk tea. Its market segment is the mid-range market, highlighting quality. As people's living standards improve, their requirements for quality are getting higher and higher. Low-quality milk tea will inevitably be eliminated, and it is an inevitable trend for milk tea to become more quality-oriented.

2. Industry analysis

(1) Current status of the industry

The beverage industry to which milk tea belongs is constantly developing, and various products are emerging in endlessly, and milk tea Because of the wide variety and changing tastes, it has developed even more rapidly. With the emergence of Taiwanese pearl milk tea, milk tea quickly became popular all over the country, and various milk tea shops sprung up in the streets and alleys of the city. After more than ten years of evolution and development of milk tea, consumers have become more rational in consuming milk tea and pay more attention to the quality of milk tea. This has slowed down the development of milk tea shops, and investors have become more particular about the quality of milk tea.

The rapid development of milk tea shops also means fierce competition in milk tea. Milk tea is also developing in two opposite directions: one is that mid- to low-end milk tea shops sell low prices and engage in price wars to win more customers; the other is that high-end milk tea shops strive for quality, with excellent quality, good environment, and high prices. Both have their own consumer groups, but the consumers of milk tea are more middle-class people.

Therefore, a milk tea shop with moderate prices and guaranteed quality will be more popular among consumers.

(2) SWOT analysis

1. Advantage analysis

(1) Milk tea is made and sold now for immediate consumption. Moreover, most of the products in milk tea shops can be made into both cold drinks and hot drinks, and are available in the market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary ingredients and additives. The main ingredients include red beans, peanuts, pearls, raisins, etc. Therefore, you can have the pleasure of "eating" while drinking milk tea. Other drinks provide only a single additive and cannot compete with milk tea.

(3) The appearance can be large or small, the one-time investment is small, the risk is low, the investment return cycle is short, and the rate of return is high.

(4) The technical threshold for opening a milk tea shop is low, the operation is simple, and it can be operated within a few days of training, and it requires few operators, usually about three.

(5) xx milk tea has more than 10 series and more than 100 specialty products, with a wide range of products and strong selectivity. xx milk tea includes milk tea, juice, tea, smoothie, and coffee series.

(6) xx milk tea has brand and quality assurance, and adheres to the product development principle of "zero creamer, zero fruit powder".

2. Weaknesses: Analysis of Weaknesses

(1) Milk tea shops have low financial and technical thresholds, which is both an advantage and a disadvantage. Because the financial and technical barriers are low and there are many people who can open milk tea shops, the milk tea market can easily reach saturation, and the focus of competition is on price competition.

(2) The added value of milk tea is low and it cannot tap out the memorable connotation.

(3) The success of a milk tea shop depends largely on the location of the store. Consumers who buy milk tea generally adhere to the principle of proximity, and they will not travel far to drink a cup of milk tea.

(4) The quality of the store’s products directly depends on the quality of the raw materials it uses. Moreover, the source of raw materials is transparent, and a successful store can easily be copied by others, making it difficult for the store to operate for a long time.

(5) Due to media propaganda, consumers have misunderstandings about milk tea, thinking that milk tea is just "pigmented water with added flavors and sugar."

(6) Without the ability to research and develop raw materials, we can only passively accept the raw materials provided by manufacturers, making our own products not unique.

3. Opportunities: Opportunity Analysis

With the continuous publicity and promotion of xx milk tea, the "zero creamer, zero fruit powder" emphasized by xx milk tea has formed a comparison in the minds of some consumers Very impressed and use this as a quality standard to measure milk tea. Therefore, as long as xx milk tea franchisees spare no effort to publicize and emphasize this concept during the store opening process and make it deeply rooted in the hearts of the people, consumers will regard it as the quality standard for evaluating milk tea. When other brands cannot do this, they will naturally I will choose xx milk tea. "Zero creamer, zero fruit powder" is the USP of xx milk tea, which is a unique consumer proposition.

4. Threats: Threat Analysis

(1) The quality of milk tea shops varies, and the prices of mid- to low-end milk tea shops are relatively low, which has a certain appeal to some consumers.

(2) Milk tea is a replaceable product, and consumers can choose other drinks to replace milk tea. Therefore, opening a xx milk tea shop not only has to compete with other milk teas, but also with other types of drinks.

3. Product introduction

xx milk tea has developed more than ten series and more than 100 products, which are divided into cold, warm and hot types. They are available in the market all year round. Moreover, xx milk tea will launch new products every quarter, as the main product of this season, ensuring the updating of products. The xx milk tea ordering card can be freely adjusted according to the actual local situation and sales situation.

4. Store location selection

In addition to the location around the university, the location selection of the store can also look at the development trends of regional economy, income level, planning, population quality, etc., and focus on the business district. The quality and quantity of customer flow, purchasing power and the quality of the shops themselves are used to select shops with low costs and great value-added potential.

Specific reference is as follows:

1. Regional store location selection

Business area shopping mall/large supermarket/commercial pedestrian street

2. Restaurant area flavor food street

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Entertainment area playground/large entertainment plaza/tourist resort;