What is He Junhui’s profession?

He Junhui

He Junhui, a well-known hotel marketing planner and musician, has successfully planned many star-rated hotels and is well known and praised by people in the industry. In just a few years, he has made great achievements in the hotel industry. With his own independent thinking mode, he is committed to the marketing planning of the hotel industry and has his own unique concepts and insights into hotel marketing.

Chinese name: He Junhui

Foreign name: TOMHE

Alias: He Junwen

Nationality: Chinese

Nationality: Han

Birthplace: Hunan

Date of birth: August 3, 1983

Occupation: Hotel marketing music production

Graduate school: Hunan Radio and TV University

Belief: Dacheng Buddhism

Main achievements: Named a pioneer in interactive marketing in 2012

Published a personal collection of poems, My Twenty-Eight Year

Representative work: My Loved One Never Cries My Twenty-Eight Years

Height: 173

Weight: 78

Constellation: Leo

Character Profile

He Junhui, also known as He Junwen, is a well-known hotel marketing planner, musician, and Internet writer. He has successfully planned many star-rated hotels and is known by industry insiders. Well known and praised. In just a few years, he has made great achievements in the hotel industry. With his own independent thinking mode, he is committed to the marketing planning of the hotel industry. He has his own unique concepts and insights into hotel marketing, and uses advanced thinking to lead future industry development. . .

Personal profile

Name: He Junhui

Also known as: He Junwen

Pen name: Xiaowen

Occupation : Hotel Marketing Interactive Marketing

Personal Hobbies: Travel; Writing; Music Production (I have produced songs such as "The One I Love Don't Cry" and "Tear Butterfly" which have been sung by everyone)

Birthday: August 3

Height: 173cm

Weight: 78KG

Blood type: Type A

Constellation: Leo

Favorite place: The mysterious ancient town

Hometown: Hunan

School: Hunan Radio and Television University

Music Studio

Zhiqiang Culture Recording Studio was co-founded by musician He Junhui and singer Luo Zhiqiang. It was established in November 2012 and has collaborated with a number of well-known singers such as Good Voice Luo Yu.

Media evaluation

Although he has titles and auras such as "Marketing Elite" and "Interactive Marketing Pioneer", to put it in a very sincere sentence

He He is just a low-key person who interprets life with words and musical codes.

Fields of expertise

Practical marketing, hotel marketing, interactive marketing, team building, marketing system, team operation.

Personal History

2003-Entered Guangzhou Shenghua Information Co., Ltd. for further study

Guangzhou Shenghua Information Co., Ltd. was formerly known as Tianlong Secretary Paging Station (the first in the country at that time) (a secretarial service desk), founded in 2000, is a large-scale service provider specializing in customer relationship management (CRM) and service outsourcing (BPO). As a pioneer in China's customer relationship management (CRM) outsourcing service industry, the company Warehouse and data mining are used as means, with CallCenter as the portal, combined with other multimedia unified communication service platforms, integrating social resource databases, and providing comprehensive and personalized customer management services on the basis of fully analyzing customer characteristics and behaviors. At present, Shenghua Information has become a neutral, industry-wide customer service center solution provider, providing long-term, high-quality call center business services to many well-known domestic and foreign companies. It has a decisive influence in the markets of China, Hong Kong and Macau. The company has set up 4 offices in Tianlong Building on Beitang Xinxi Street on Sanyuanli Avenue, Qiaoli Building on Yiyi Road and Hongmian Building on Hualei Road. an operations center.

2005-Entered further studies at Huamei Hotel Management Consulting Company.

Shenzhen Huamei Hotel Management Consulting Co., Ltd. is headquartered in Shenzhen and has wholly-owned branches in Beijing and Shanghai.

After more than ten years of accumulation and development, Huamei Consulting has established leading domestic competitive advantages in terms of consulting team, professional technology, project management, case accumulation, product innovation, brand image and market coverage.

2007-Joined as Project Manager of Tianchen Hotel Marketing Planning Co., Ltd.

Tianchen Company focuses on providing integrated loyal customer marketing solutions for the tourism and hotel industries, and has successfully assisted many high-end companies in Guangdong. Star hotels and resorts manage and operate VIP club programs. The advantage lies in providing comprehensive loyalty program solutions based on customer needs, including: project consulting, customer development, project operations, technology system provision and integration, and effective interactive marketing. Serve.

2009- Seminar with Hezong Hotel Management Consulting Co., Ltd.

During 2009, we had a discussion with Mr. Yuan Weiming, Chairman of UHC of Hezong Hotel Management Consulting Co., Ltd., and Mr. Li Qingping, an internationally renowned hotel management expert. The president of UHC, a well-known hotel and tourism real estate planning expert, conducted in-depth discussions and independently planned the marketing models and activities of personalized bars and hotels in Lijiang, Yunnan, Xijiang, Guizhou and other places in the same year.

2011-Joined the project director of Shanxi Bohui Hotel Marketing Planning Service Co., Ltd.

The hotel marketing planning service company has a consulting team composed of well-known hotel management experts with rich management experience. Conduct detailed feasibility studies, and provide creative hotel design concepts for hotel design based on the project's positioning and market needs, combined with the practicality of hotel operations, so as to reasonably control the project's operating design costs, reduce risks, and avoid construction Repeated transformation of construction to maximize the benefits of the project! Consulting scope: star hotels, hot spring hotels, property-right hotels, hotel apartments, resorts, clubs, catering, entertainment and leisure

2012-Joined as project director of Zhejiang Deqing Zhiqiang Cultural Communication Co., Ltd.

Zhiqiang Culture Hotel Marketing Planning Project Department focuses on providing integrated loyal customer marketing solutions for the tourism and hotel industries. With many years of experience in club hotel marketing planning, Zhiqiang Culture has successfully assisted many high-star hotels and resorts in China to manage and operate VIP club programs. At the same time, it also provides loyalty customer program marketing consulting services to first-class tourist hotel groups. Our advantage lies in our ability to provide comprehensive loyalty program solutions based on customer needs, including: project consulting, customer development, project operations, technology system provision and integration, customer service, and effective interactive marketing services. Zhiqiang Cultural Hotel Marketing Project Department has established the most complete business infrastructure in the industry, developing VIP members based on the local area and providing convenient and fast membership services; we have our own technology development team, constantly updating systems and technology; our marketing team and main We work closely with media and partners to promote our partners and club products and services; customer service center, marketing, customer care and other comprehensive customer consultation and services.

Related concepts

"Hotel VIP Club" plan

As an industry person, the "Hotel VIP Club" plan may not be unfamiliar to you. Club marketing is an online membership marketing method. This method has received increasing attention and application both abroad and domestically. The first companies to launch the program were Shangri-La Hotels and Resorts and Hilton Hotels Group. In 1993, the Beijing Hilton Hotel was put into operation and was a great success, thus opening a new chapter in domestic hotel marketing, and many hotels followed suit. It is a development-oriented form based on the establishment of a membership system; in terms of operation strategy, it is completely centered on customer needs and makes full use of information resources to accurately define the hotel's market positioning and create the hotel's operating characteristics; in order to strengthen the hotel brand effect, and improve the promotion strategy of the incentive mechanism; and then through a powerful and efficient telemarketing system, help the hotel tap a group of loyal customers with high spending power. These are the ones who create 80% of the hotel's profits. 20% loyal customers. According to effective statistics, in hotels operating this program, 10%-15% of their occupancy rates are often brought about by such members, and the benefits in terms of catering and entertainment are particularly obvious. Increase and stabilize the hotel's overall revenue through members' frequent spending at the hotel. Increasing influence and visibility in the local business community not only ensures the consolidation and expansion of customer sources, but also directly reflects the increase in the hotel's overall sales revenue, allowing the hotel to occupy a higher market share in the local market.

As a result, a service brand that is in line with the hotel's characteristics will be created for the hotel, and the hotel's services will be deeply rooted in the hearts of the people, thus greatly enhancing the hotel's leading position in the local area. It fully makes up for the singleness and shortcomings of the hotel's existing marketing strategy. The "Hotel VIP Club" hotel marketing implementation plan is based on: in terms of conceptual understanding, using the 80/20 rule to put customer share and loyalty first; the goal is to fully tap the hotel's maximum market potential based on the hotel's characteristics. There is often a structural relationship of mutual penetration and mutual support between club members and club organizers. There is not only a transaction relationship between them, but also partnership, psychological relationship, and emotional relationship as the solid foundation of the relationship. Therefore, this marketing system is not a structural relationship that competitors can easily get involved in.

The operation of the hotel VIP club project has a complete set of professional standards. It has its own professional operational requirements for the environmental layout of telemarketing methods, human resources recruitment, training, reward systems, and the design of keywords. A small club has the organizational structure of a company. From the project director to the sales manager as well as the finance, secretary, information management department, messenger, and sales staff, the division of labor is completely detailed, so that the hotel marketing work can be performed in an orderly and breakthrough manner. High quality and efficiency level. In addition to HMC in the United States, there are a few professional marketing agencies for hotel club projects in China that have also quietly emerged and operated. And it has become one of the most important organizational forms and the best marketing implementation method for many high-star hotels to increase their influence and popularity, maximize hotel profits and establish a loyal customer resource base, which is in line with the international development of my country's hotel industry. trend.

The operation of the "Hotel VIP Club" project is to cooperate with one hotel in a region. The biggest feature is that the agency company carries out all-round planning and direct investment operations, without the hotel making economic investment, and the risk base is low. Completely relying on the hotel's software and hardware facilities resources, it provides members with personalized preferential services, cultivates loyal customers of the hotel, and maximizes economic benefits for the cooperative hotels. The launch of this type of marketing industry is a new business philosophy and the best "personalized marketing" implementation plan for modern hotels in the true sense of the new situation. The many new marketing concepts and promotion strategies reflected in its business, management, and operational thinking patterns are enough for hotels to learn from and apply.

Musical works

Poetry works

Written down for you

Ci/Xiaowen

I miss you so much today

Remember your voice

Remember your name

Remember your smiling face

Remember your warm body

It’s dawn

It’s a new day

You must also write it down for me