Integration of software and hardware.

The secret of Apple’s success, from Steve Jobs to ordinary Apple soldiers, has not provided a clear answer to the outside world. Some may be secretive and have no comment, while more people believe that Apple's success is natural.

Finally, an Apple executive accidentally said in an interview that the secret was revealed: “The secret of Apple’s success is to install the best software in the best hardware.”

The simplest words often speak directly to people's hearts. The secret of Apple's so alluring lies in the business model it creates. A business model is a system of how to create and deliver customer value and company value. Business model innovation is more important than product innovation and service innovation, and sometimes its power is no less than that of great technological inventions. Extended information

Apple’s key resources are that it has an outstanding CEO, Steve Jobs, a high-end brand that represents the history and independent spirit of the computer industry, and a number of industry-leading, innovative and perfect products. Design and developers.

Because of his rich entrepreneurial experience in Silicon Valley and Hollywood, Jobs became an almost unique CEO who walked between the IT and film industries, a CEO who combined technical, artistic and strategic talents. If movies and music If the industry had to choose a spokesperson in the IT industry, it would undoubtedly be Steve Jobs.

Only Jobs can realize that content needs the Internet, and can tie the film and music industries that trust him to his ship at the right time when the Internet needs content.

Although Apple gradually declined in the 1990s, its brand still shines brightly in the hearts of many people and is irreplaceable. Let's take the iPod as an example. With its beautiful design, complete price system, covering high-, mid-, and low-end product lines, and excellent sales plans, Apple's brand image has reached an unprecedented height.

As a new fashion favorite, iPod has attracted attention from all walks of life. In less than 6 years, cumulative sales of iPod have reached nearly 110 million units, and more than 1,000 companies have converted to iPod. By the time the 6th generation iPod was released, the iPod had firmly become the number one star in global business and group fashion trends.

Ifeng.com--Apple’s business model: a seamless combination of software and hardware