Gao Xiaosong resigned as chairman of Beijing Alibaba Music Technology Co., Ltd. and is no longer the legal representative. This position was taken over by Zhu Shunyan, president of Alibaba's innovative business group. When I saw this news, I realized that there was actually Alibaba Music? I have never used it before, maybe because I am ignorant. But this also illustrates a problem, that is, the popularity of Ali Music is not high enough!
On July 15, 2015, Alibaba Group announced the establishment of Ali Music Group, and Gao Xiaosong became the chairman of Ali Music. He has previously made newcomers such as Ye Bei, Lao Lang, and Pu Shu famous, allowing them to change their destiny and become more influential in the industry. However, despite this, he still cannot do well in Alibaba Music, including Jack Ma himself. Even if you are rich enough, you can't make Ali Music develop.
Alibaba, who has always been rich, chose to invest in Tiantian after seeing the path of online music in 2012. In the first year, he was running on his own. The next year, Alibaba acquired Xia Music again and integrated it with Tiantian Dongting to form the current Alibaba Music. Tiantian Dongting has become a marginalized role, and Xiami Music has not made any progress. Alibaba’s “ambition to enter the music industry” was too big, but it was criticized by users for having too many features.
As the copyright competition in the industry intensifies among music platforms such as QQ Music, NetEase Cloud Music, and Kugou Music, Alibaba Music can only change its development model. The development of the music market is still immature. This shows that whoever can buy more copyrights can develop more. Only cross-platform cooperation can be more prosperous in the future. Even Gao Xiaosong, who understands music, may not understand business.