Douyin became popular mainly because it captured the psychology of users and in a novel form.
Douyin captures the psychological activities of most users. In fact, like QQ, WeChat and other Internet social software, it has captured the psychology of most groups. That is to say, we young people, young people need to show their personality and get praise, so as to satisfy their vanity in all aspects. Traditional social software can no longer meet the needs of young people today, or people have become dissatisfied with traditional social software. Aesthetic fatigue. At this time, Douyin came into being. Riding on the trend of self-media and short videos, coupled with Douyin’s own competitiveness formed by combining the strengths of others, and a team with strong marketing capabilities, it quickly captured a large number of domestic There are many young, middle-aged and young fans outside the country, and even many fans are fans who migrated from Kuaishou.
Douyin takes advantage of people’s leisure time and diversifies it. Nowadays, people's life pace is getting faster and faster, and accordingly they have more fragmented time, and Douyin short videos are just in line with using fragmented videos to kill time. For example, when taking a bus, taking a subway, or queuing, the fragmented time is relatively short. Short videos are not as rigid as pictures and text, so they have become an object for people to spend their waiting time. Capturing people's needs, various short videos also meet the preferences of many people. If you don't like it, you can change the video immediately by swiping up, which is simple and clear. Douyin was originally positioned as a "music short video APP". The content was mainly music videos, as well as some other talents. Later, as the number of users increased, the content became more and more diverse. When you open the video, you can see all kinds of incredible makeup. The most intuitive feeling is that it is creative, interesting, good-looking, trendy and cool, including art, street parkour, imitation of film and television drama clips, spoofs, etc. You can’t stop being excited after browsing for a while before going to bed.
The rise of Douyin is inseparable from psychological control and diverse gameplay.