Advertising Activity Planning Part 1

1. Activity Background and Purpose:

In order to provide a learning platform for the majority of advertising enthusiasts in our school, we will bring together domestic and foreign Excellent advertising works (mainly film and television advertisements) are presented to members. Through brief explanations, members can learn more about advertising and stimulate their own creativity while appreciating excellent works, which is both educational and entertaining. At the same time, in order to better promote communication and unity among the 13th-level new members of Jiangxi Science and Technology Normal University Advertising Creative Association and between new and old members. The Jiangxi Science and Technology Normal University Advertising Creativity Association Advertising Taotie Night Advertising Appreciation Conference is hereby held.

2. Time: October 20, 19:00-21:00

3. Location: 1301

4. Participants: Main Advertising Association The person in charge, all members of the Advertising Association, and all advertising enthusiasts in the school.

5. Theme: 1. Advertising Appreciation and Learning Conference. 2. Exchange between old and new students.

6. Preparation for the event:

1. The Copywriting Department of the Design Department: Responsible for the production of promotional posters (including three parts: the first part of the picture promotion is produced by the Design Department, the second part of the copywriting The publicity is produced by the copywriting department. The third part explains the time, location, target audience, etc.) The design department is responsible for putting up the posters

2. The customer public relations department applies for the classroom in advance (1301) (customer public relations selection personnel) The overall host can have one old student and one new student)

3. The planning department will send someone to arrange the classroom, including multimedia preparation, placement of tables and chairs, etc. (Make sure to arrange it before 6:30, pay attention to the sound microphone and classroom occupancy, etc.)

4. The Network Department prepares a video commercial to be played with a narrator. It must be classic, intriguing, and diverse. Different. It will be played once in a unified manner first, and the second time will be interactively explained by the commentator. The design department has prepared the print advertisements to be played and prepared questions to be asked during the viewing process, which will be answered interactively by the design department staff. Those who answer correctly will be rewarded with a small gift. , find 8-----10 print ads. The copywriting department has prepared 10 to 15 advertising logos and slogans, and the copywriting department staff will answer them interactively like the design department. The design department is responsible for the order of the venue.

5. The host is waiting to be selected. (Customer public relations selection personnel are in charge of overall hosting)

6. Office Responsible for member sign-in before the meeting. Responsible for purchasing gifts, 3 packs of 60 lollipops.

7. Activity process:

(1) Between 6:30-7:00: All old members are responsible for maintaining order on site.

(2) The conference officially started at 7:00: the host gave a preface.

(3) The viewing officially begins.

(4) The conference is over.

8. Activity budget:

Publicity board: production cost of advertising design

Gift: 3*10=30

Activity expectations Effect: Let the freshmen have a better understanding of the advertising profession, be full of trust and enthusiasm for the association, and display the characteristics of our Advertising and Creative Association.

Jiangxi Science and Technology Normal University College Student Advertising Creativity Association Advertising Activity Planning Part 2

1. Activity Theme: The 8th "Most Creative" Advertising Competition of Minzu University of China

2. Event time: end of October to mid-December

3. Event location: University for Nationalities of China and various universities participating in this event

4. Target audience: University of Minzu of China All students in the school and students majoring in advertising and design in some universities across the country

5. Sponsor: Youth League Committee of the Academic Affairs Office of Minzu University of China

School of Literature and Journalism and Communication

6. Organizer: Advertising Agency of Minzu University of China

7. Co-organizer: All university advertising and design professional societies participating in the event

8. Event introduction:

"The Most Creative" is an activity organized by the advertising agency of our school. It started in XX and was initially limited to advertising students from Minzu University of China. After several sessions of hard work, the current "Creative Biggest" has broken out of the Minzu University of China and has become a large-scale event for all universities in Beijing and some places, and for all design students. Its main content is a competition for collecting creative advertising works. The forms of works include print advertisements, logo design, film and television works, advertising planning, advertising slogan collection, etc. The "Creativity Maximum" event is a platform that provides performance opportunities for all students with imagination and desire to create.

9. Goal of the 8th “Maximum Creativity” Advertising Competition

The 8th “Maximum Creativity” Advertising Competition is about to begin. In view of the relatively successful holding of the 7th “Maximum Creativity”, it has "Creativity Max" will be promoted to some universities in Beijing and outside Beijing. Therefore, the goal of the 8th "Creativity Max" is to build on the foundation of previous "Creativity Max" and make this year's "Creativity Max" more refined. , and at the same time, while maintaining the original scale, we will promote "The Most Creative" to more universities across the country, and are committed to further expanding the influence of "The Most Creative" and providing students with a larger learning, communication and display platform.

Schedule of the 8th "Most Creative" event

General person in charge of on-campus activities: Liu Rui

General person in charge of off-campus activities: Tian Jiao

Event schedule: 1) Initial planning: September 27th - October 31st

2) Promotion and public relations activities: November 1st - November 5th

3) Launching ceremony: November 5th

4) Collection of works: November 5th - December 5th

5) Work review: December 8th ——December 15th

6) Awards evening promotion: December 10th - December 15th

7) Awards evening and work review: December 17th

(1) Initial planning:

(1) Sponsorship and cooperation: As the scale of "Maximum Creativity" is getting bigger and bigger, it is not enough to rely solely on school funding, so in order to make the event We have sufficient financial support to make the event run more smoothly. In order to determine the topics for the competition, we need to seek cooperation with some merchants. In return for investing in sponsorships for merchants, we will use our creativity to maximize the impact on merchants. Do publicity. The main forms are: including the promotion of merchants or their products into the competition topic; naming the "Most Creative"; setting up booths for publicity; playing merchant advertisements before the start of the Most Creative Award Party; and promoting merchants during the results display session (the main form is display Merchant logos (merchants with naming rights will be given priority); promote images or products for merchants at annual advertising conferences held by advertising agencies; promote merchants on forums and blogs owned by advertising agencies, etc.

(2) Determine the topic selection:

1) First, internal members of the advertising agency discuss the general framework and direction of the topic selection, and first determine the topic selection that does not require the involvement of sponsors .

2) Further clarify the target audience of the topic: including sponsors who have joined and individual advertisers who need additional additions due to the theme.

3) Determine the type of advertiser’s works (divided into film and television, broadcast, print, and planning), the number of topics to choose from, the specific topic settings of the strategy sheet, and related precautions (work submission methods, awards settings, etc.).

(3) University Alliance:

The person in charge of the association will contact some other universities in Beijing and outside Beijing (mainly famous universities in advertising) to promote "creativity" The "biggest" advertising competition event has prompted the active participation of students majoring in advertising or majors related to advertising and design in other universities, sending invitation letters to these universities, and finding the main promoters of the school in these schools.

(4) Jury contact: The Public Relations Department invites professional teachers from and outside the school, as well as people in the advertising industry as guests and judges. And give relevant explanations about "the most creative" to the judges.

(5) Preparation of promotional materials: The Propaganda Department prepares promotional materials for the launching ceremony and collection of works. Including banners, promotional boards, leaflets and inkjet printing.

(2) Publicity, promotion and public relations activities

The purpose of publicity and promotion is to expand the awareness of the "Most Creative" advertising contest, so that more people will participate in the "Most Creative" advertising contest, and at the same time to deepen the awareness of the "Most Creative" advertising contest. Teachers and students’ understanding and support of this activity.

1) Promote it to the whole school, distribute leaflets, hang banners, spray paint, and place publicity boards.

2) Set up the booth, distribute strategy sheets, and provide visitors with consultation on specific matters of the 8th "Most Creative" Advertising Competition.

3) Off-campus announcement: Invite advertising majors from other capital universities to participate. At the same time, you can ask promoters from other schools to distribute leaflets at other schools, which is limited to Beijing universities.

4) On-campus public relations: Invite department leaders, instructors, and student union cadres; hire hosts; apply for classrooms and publicity venues, and assess available resources within the school.

(3) Launching Ceremony

(4) Collection of works:

The planning department is responsible for providing multiple channels for submitting works, answering contestants’ questions, Organize the works and submit them to the jury.

(5) Work review: The instructor will review the work with the invited advertising company practitioners. The main person in charge of the advertising agency will prepare for the awards party, mainly planning the party's theme and format.

(6) Awards evening publicity:

Make detailed arrangements for the awards evening.

(1) Produce inkjet printing, promotional leaflets and party presentations.

(2) Venue application.

(7) Awards evening and work review:

Contact school leaders, professional teachers, student union cadres and invited advertising company employees, and invite advertising students from other schools to participate as much as possible

(8) Achievements display:

(1) Display outstanding works in the school to further expand the influence of this event.

(2) At the same time, outstanding works will be burned into CDs and sent to participants from other schools as a souvenir.

(3) Put the work on advertising agency forums and blogs for more people to appreciate.

In addition, it can be displayed at the annual advertising meeting, which is not part of the schedule

Entry matters

1. Participant objects

Central Students from National University for Nationalities, students majoring in advertising and related design majors in universities in Beijing and other places

2. Entries

All entries must be created according to the designated proposition and related requirements. Please refer to the later competition for specific content. Strategy sheet

3. Categories of entries

(1) Film and television works

(2) Graphic works (print advertising and logo design)

(3) Broadcast Advertising Category

(4) Planning Category

5. Participation Method

Participate individually or in groups

6. Work submission time

November 5th - December 5th

7. Work submission method

For details, see the policy sheet

8. Jury setting

Advertising teachers from the School of Literature and Journalism, Minzu University of China and invited senior figures in the advertising industry.

9. Award setting

(1) From all film and television advertising works, 1 gold medal, 1 silver medal, 1 bronze medal, and 3 excellence awards will be selected

(2) From the print advertising works, 1 gold medal, 2 silver medals, 3 bronze medals and 3 excellence awards will be selected according to the proposition;

(3) From all radio advertising works 1 Gold Medal, 1 Silver Medal, 1 Bronze Medal, and 3 Excellence Awards will be uniformly selected;

(4) From the planning works, 1 Gold Medal, 1 Silver Medal will be selected according to the proposition. 1 Bronze Award winner and 3 Excellence Award winners;

(5) The grand prize will be selected from all works and will not be repeated with other awards.

10. Prize setting

1) All awards have certificates. Except for the Excellence Award, all other awards have bonuses, and the Excellence Award has prizes.

2) The grand prize is 800 yuan, the gold medal bonus is 500 yuan, the silver medal bonus is 300 yuan, and the bronze medal bonus is 100 yuan; Advertising Activity Planning Chapter 3

1. Activity Name:

The 19th Campus Spring·Shaanxi Provincial College Student Advertising Art Festival

2. Organization:

Sponsor: **** Shaanxi Provincial Committee of Education Working Committee, *** Youth League Shaanxi Provincial Committee

Shaanxi Provincial Student Federation

Organizer: Xi'an Academy of Fine Arts

Co-organizer: Shaanxi Advertising Association , Xi'an Advertising Association, Shaanxi Students Online

3. Activity content:

This Campus Spring·Shaanxi College Student Advertising Art Festival series of activities*** is divided into three chapters : Competition Chapter, Law Garden Chapter, and Dialogue Chapter. While holding the main activities of the advertising design competition, civil and commercial legal knowledge lectures and vivid mock court demonstrations focusing on advertising behavior, intellectual property rights, and art law were introduced. During the exhibition, well-known advertising design companies in Shaanxi and well-known industry figures were invited. Through various forms such as academic salons, lectures, and on-site hand-painted demonstrations, we can broaden the horizons of current students, understand the needs of employers, and further strengthen exchanges and cooperation between institutions and enterprises.

1. The theme of the competition is Campus Spring·Harmonious but Different

The competition takes the form of a public service announcement with a unified theme.

Theme explanation: In contemporary times, the most closely related state between art and life is design art activities. The design art we advocate should reflect contemporary designers’ thinking on the development of China’s local design culture.

Especially in the context of economic globalization, with ubiquitous cultural conflicts and blends, we should rationally understand the relationship between following cultural common norms and pursuing individual characteristics, so as to maintain the ecological environment and cultural diversity of the world. We strive to promote my country's new design cultural form. Through design, it reflects the cultural characteristics of the nation, pursues style, artistic conception of life, and quality of life, and embodies the designer's innovative ideas.

2. Eligibility:

College students (including master’s and doctoral students) from full-time colleges and universities in Shaanxi Province (including private colleges and universities).

3. Categories of entries:

A Print advertising works

B Animation advertising works

4. Work specifications and requirements:

A print advertising works:

①The size is unified to A3 (297×420mm) specifications.

②One copy of the electronic work. (Storage format is *.TIF, 300dpi accuracy, RGB color mode)

③Hand-painted works are required to be scanned and submitted electronically. (The electronic manuscript format is the same as above)

④The series of works shall not exceed 4 pieces.

B Animation advertising works:

① Animation advertising (two-dimensional, three-dimensional animation or FLASF works) shall be in SWF file format, in duplicate.

②The file must not exceed 3MB and must be accompanied by music within 60 seconds.

③ Only the name of the work should be included in the title of the work, and the author’s name and affiliation should not appear.

5. Collection of works:

① The school as a unit will uniformly burn the electronic manuscripts of the works into CDs (DVDs are provided by the host schools)

② Each work Create a file package named as work title, school, department, and author.

③ Submit the CD together with the registration form to the organizer for selection before the deadline.

6. Participation requirements:

① The competition shall be submitted to the organizing committee office by the school Youth League Committee on a school basis. Works submitted by individuals will not be accepted.

② Contestants need to fill in 2 registration forms (one should be submitted to the organizer, and the other should be kept for record).

③ Contestants must fill in the registration form carefully, the content is true and accurate, and no alteration is allowed. The registration form must be stamped with the official seal of the Youth League Committee of the school.

④ Institutions, departments, names or other special marks are not allowed to appear in the display part of the works.

⑤ Each entry must be stored in a CD and submitted together with the registration form (the CD must indicate the author’s school department, title of work, author’s name, number of works, etc.). Different works of the same category can be stored on the same CD.

⑥ There can be no more than 3 authors of collectively created works, and they should be filled in in the order of first, second and third author in the creative team list column of the registration form. There is only one instructor for each work.

⑦Any work that does not meet the requirements will be disqualified (the author is responsible for copyright issues involved in the work).

7. Evaluation Criteria

In line with the principles of fairness, impartiality and openness, expert judges will evaluate the entries according to the following selection criteria: the full score of the work is 50 points, including each standard The scores are as follows:

10 points for outstanding theme content

10 points for public welfare

10 points for creativity

10 points for culture/artisticness

10 points for visual experience

8. Award setting and review:

The competition will award 35 outstanding works among the entries, including 3 first prizes and 3 second prizes. 7 awards, 10 third prizes, and 15 excellence awards. There are also several instructor awards and best organization awards.

All entries will be reviewed by an expert review committee organized by the competition organizing committee. The review results will be announced in mid-to-late May 20xx, and an award ceremony will be held.

9. Activity process:

Emails, registration forms, CDs and promotional materials will be sent to all universities in late March.

Collection of works will be held at the end of April.

Classification of works and expert selection will be organized in mid-May.

The award ceremony and exhibition of award-winning works will be held in late May. Advertising Campaign Planning Chapter 4

1. Advertising Objectives

(1) Objectives proposed by the club:

This advertising campaign aims to increase the club’s reputation in Hangzhou Cultural District Increase brand awareness, open up the college student market segment, expand market share, enhance the club's brand reputation, and cultivate target consumers' outdoor sports consumption concepts.

(2) Forecast achievable goals:

1. The market share of college students is higher than that of ordinary travel agencies.

2. The club’s brand awareness reaches a certain level and it becomes a leader in the market segment.

(3) The goals of this advertising campaign:

1. Through three months of marketing promotion and advertising promotion activities, the club’s market share in the market segment will be increased to 50%.

2. The club’s brand awareness reaches more than 80%, forming a certain brand loyalty.

3. The number of members reaches 500.

2. Target market positioning strategy

Based on certain market research and combined with the club’s own characteristics, we have segmented the club’s target market as follows:

( 1) Crowd positioning:

Young people aged 18 to 28 are energetic, have a wide range of interests, are full of passion, and dare to accept challenges. They are the main participants in outdoor sports.

The first target consumer group: college students.

The college student group is a market segment with distinctive personality and outstanding characteristics. This market segment is basically between the ages of 18 and 25. They are young, energetic, adventurous, dare to accept challenges, and have free time. Time is relatively abundant, making it an ideal consumer market for outdoor sports.

The second target consumer group: young people who are already working

This group of people is also young and energetic, and has a certain financial foundation, but has limited free time, so it can be a secondary target for the club. object.

(2) Regional positioning:

Main promotion areas: various higher education institutions in Hangzhou. West Lake Cultural District, Xiasha Higher Education District, Zhejiang University Zijingang Campus, etc.

Other promotion areas: Hangzhou old urban area. There are six districts: West Lake, Shangcheng, Xiacheng, Gongshu, Binjiang and Jianggan.

3. Club positioning strategy

Based on the statistical analysis report of the "Questionnaire Survey on the Current Situation of Outdoor Sports among College Students in Hangzhou" and the Analysis Report on the Development Status of Outdoor Sports Clubs in Hangzhou, the XXXX Outdoor Sports Club was Position as follows.

(1) Product positioning

Club business scope:

1. Group activities:

According to "The Current Situation of Outdoor Sports for College Students in Hangzhou" The statistical analysis report of "Questionnaire Survey" shows that college students basically choose the duration of activities to be 1 to 2 days, accounting for about 51%. Followed by 3~4 days, accounting for 34. The proportion of activities selected for more than 5 days is only 15. Students are generally willing to choose short-distance travel, which generally does not exceed 4 days.

In addition, when Hangzhou college students choose travel destinations, other provinces and Zhejiang Province are the most popular, followed by areas around Hangzhou and provinces surrounding Hangzhou. There are two main reasons for this analysis. First, college students in Hangzhou have misunderstandings about the outdoor sports resources in the surrounding areas of Hangzhou. They think that there is nothing interesting in the surrounding areas of Hangzhou and they are all fully developed attractions.

In fact, this is not the case. The area near Hangzhou is hilly and full of mountains, rivers, valleys and waterfalls, and is yet to be developed. It is an ideal place to carry out outdoor sports and expand wild survival. Secondly, college students are brave enough to meet challenges, have an adventurous spirit, and are eager to travel far. Due to the geographical location of Hangzhou and its surrounding provinces, it does not meet the ideal travel destination requirements for college students. In response to this situation, the first thing we have to do is to change the target consumers' understanding of the outdoor sports resources in the surrounding areas of Hangzhou, and develop short-distance travel routes in the surrounding areas of Hangzhou that meet the tastes of the target consumers. This requirement mainly refers to the duration of the trip and is in line with the needs of college students. For short-distance routes within 4 days, the areas around Hangzhou and surrounding provinces are undoubtedly the first choice due to their close distance. Secondly, appropriate medium and long-distance travel routes should be opened in Zhejiang Province, especially in eastern Zhejiang, southern Zhejiang and western Zhejiang. In other provinces such as Tibet, Qinghai, Xinjiang, Yunnan, etc., long-term and short-term trips are combined to meet the needs of some students for hiking.

The survey also shows that mountaineering and camping are the two most popular among college student consumer groups, both reaching over 70%. Followed by rafting, caving and river tracing, between 30 and 50. The preference for rock climbing, diving, and hiking is between 20 and 30. Due to the high technical requirements and high level of danger, rappelling has the lowest selection ratio.

The financial ability of college students determines the affordable activity expenses. 63% of college students can afford less than 250 yuan. College students aged 31 and above can afford the cost of 251 to 450 yuan. Only 7 can afford more than 450 yuan. The affordability of the cost can also reflect that it exactly meets the needs of target consumers for short trips within 4 days.

Based on the above analysis, as the most important business project of XXXX, group activities should mainly focus on short-distance routes. The duration of the activities is generally two days and one night, or two days and two nights. The activities include mountain climbing, camping, and rafting. Mainly projects that are more popular among college students. At the same time, in order to meet the needs of some students for medium and long-distance travel, long-distance routes outside the province will be opened appropriately.

2. Retail and rental of outdoor products:

The survey shows that most college students own no basic personal outdoor sports equipment and need to rent or borrow. This group accounts for 58%. Secondly, even if you own some outdoor sports supplies, you still have to choose to buy them due to the high cost of basic outdoor sports supplies, most of which are hiking shoes and hiking bags. As for tents, sleeping bags, rainproof jackets and pants, there are very few owners.

In view of the above situation, the club mainly sells bulk outdoor equipment such as mid-range and practical hiking shoes and mountaineering bags in the retail of outdoor products, and also deals in some outdoor sports and leisure clothing. In addition, since most of the target consumers own no basic outdoor sports equipment and need to rent or borrow it, the club carries out rental of related outdoor equipment, among which tents, sleeping bags, moisture-proof mats, mats, barbecue equipment and other items are in greater demand. Mainly tools.

(2) Price positioning

The financial ability of college students determines the affordable activity expenses. The survey reflects the degree to which college students can afford different levels of expenses. 63% of students can afford it. Within 250 yuan. 31 can afford the cost of 251~450 yuan. Only 7 can afford more than 450 yuan.

In view of the financial ability of college students, our club pricing strategy should be based on high quality and low price, highlighting affordability, practicality and practicality. Advocate to enjoy mid-to-high-end products at mid-to-low-end prices.

(3) Club image positioning

1. XXXX name interpretation:

XX is a feat of mankind, and everyone who has passed XX is a hero. Outdoor sports are adventurous, difficult, unpredictable, require strong will, and superhuman courage, which is consistent with XX's spirit of challenging nature and defeating himself.

Red symbolizes youth, passion, and vitality, and embodies the spirit of contemporary college students who are energetic, enterprising, and dare to challenge themselves.

2. The club’s personality image positioning:

Young, active and passionate

3. The club’s quality positioning:

Confidence, bravery, perseverance, Integrity, cooperation

4. The club’s core slogan: Trymybest!

5. Interpretation of the core concept of the club:

XXXXtrybest focuses on its own development and provides every customer with meticulous, thoughtful and personalized services;

Youtrybest , challenge nature, refine yourself, conquer yourself, and let yourself go.

4. Advertising appeal strategy

(1) Advertising appeal target

First appeal target: XXXX’s advertising appeal targets mainly college students in Hangzhou universities. This group of people is basically between the ages of 18 and 25. They are young, energetic, adventurous, willing to accept challenges, and have a strong interest in outdoor sports. At the same time, college students take the school as a unit and the crowds are dense, making it easy to carry out concentrated advertising activities.

The second target of appeal: young people who are already working. The target audience for this part of the appeal is mainly between 18 and 28 years old. They are young, restless, active, and have certain financial strength. They are also important target consumers of the club.

(2) Focus of appeal: Trymybest!

Interpret XXXX Outdoor Sports Club Trymybest by showing the club’s passionate, young and active personality, the qualities of confidence, bravery, perseverance, integrity, cooperation and the challenge and excitement of outdoor sports! The core concept allows target consumers to perceive the personalized charm of the club.

(3) Appeal method

In view of the characteristics of the advertising appeal target, the advertisement adopts the perceptual appeal method, which is characterized by "moving people with the situation" by creating a rational and substantial artistic conception. , stimulate the sensory system of target consumers and guide them into a romanticized state. The expressive language of perceptual appeals is full of stimulation and agitation, which can influence the associative and dreamy psychology of target consumers, and is quite influential among young people.

5. Advertising performance strategy

(1) Advertising theme

Based on the focus of the advertising appeal, XXXX’s advertising theme was extracted as: Trymybest!

By showing the passionate, young and active personality image of XXXX Outdoor Sports Club, the qualities of confidence, bravery, perseverance, integrity and cooperation as well as the challenge and excitement of outdoor sports, we finally interpret Trymybest! core concept.

(2) Advertising creative strategy

Starting from the connotation of the name XXXX, the characteristics of outdoor sports and other angles, a series of associations are made, and creativeness is achieved through a variety of abstract and concrete objects The combination effectively expresses the advertising theme, and the advertising creativity focuses on reflecting the club's core philosophy, quality and personality image positioning.

(3) Advertising performance requirements

Style: COOL sporty, energetic and passionate

Tone: Passionate, exciting and romantic

Tone: Brilliant Jump

6. Advertising Media Strategy

(1) Overall Advertising Media Strategy

Based on the media contact habits of target consumers, rationally select advertising media , effectively integrate media to achieve the best publicity effect at the most economical cost.

(2) Advertising area selection

Based on the target consumption area positioning, the main advertising areas are determined to be various higher education institutions in Hangzhou, followed by the six districts of Hangzhou.

(3) Media selection

Based on the media contact habits of target consumers and relevant media indicators in Hangzhou, the following media are selected for advertising:

Television media ：Hangzhou Cable TV

Newspaper media: Youth Times

Street signs and bus shelters: Wen 1st Road, Jigong Road

Posters and flyers: Information columns of major universities

(4) Media combination

The advertising campaign will focus on Hangzhou Cable TV and Youth Times, which have high coverage and influence among young people. At the same time, it will use street signs and bus shelter advertisements. Side response, through posters and leaflets.

(5) Release frequency

XXXX plans to implement high-frequency releases first, with a rapid and powerful offensive to penetrate the college student market segment, increase the club's visibility in the short term, and expand market share Rate. The strategy is to publish low frequency in order to last for a long time and always remind target consumers.