Leslie Cheung is a very popular star. His status in Hong Kong was irreplaceable at the beginning, and now he has many fans. But he doesn't like advertising endorsements, and has only done four endorsements in his life. They are Pepsi-Cola, Konica Color Film, TOYOU Chocolate and Café de Coral. Some people may not have heard of them, but these companies have a pivotal position in their respective fields and can even be said to be industry giants. 1. Pepsi-Cola
Pepsi-Cola was still relatively popular back then, but unfortunately it was still inferior to Coca-Cola. Later, Leslie Cheung was invited to be the spokesperson, which immediately increased sales a lot. Later, Pepsi-Cola listed Leslie Cheung as its first Asian spokesperson, which shows how much influence Leslie had on Pepsi-Cola. This company is now a very important player in the industry. In terms of beverages alone, Pepsi and Coca-Cola are definitely the two major companies in the industry, and cannot be surpassed by other beverage industries. It is no exaggeration to say that it is a leading company in the beverage industry. 2. Konica color film
Konica is a Japanese brand, mainly engaged in the photo industry. At that time, Leslie Cheung had a song called "Monica", which was very similar to the English abbreviation of Konica Color Film. So this company went to Leslie Cheung to endorse it. Although Konica color film now no longer has the advantages it had back then, this company is still very popular now. Moreover, this color film was very popular at that time. After some films were discontinued, many people collected them. There are still many people who miss Konica color film, which shows how popular this company was back then. 3. TOYOU Chocolate and Café de Coral Fast Food
TOYOU Chocolate’s endorsement was called an advertising miracle at the time. This chocolate was not very popular at first, but after Leslie Cheung endorsed it, it suddenly became the most popular chocolate brand in South Korea. It's a pity that after Leslie Cheung retired from the music scene, he stopped accepting advertisements. The manufacturer found someone else to shoot advertisements, and sales also dropped. This miracle no longer exists. Café de Coral is a listed fast food restaurant that is still quite popular and plays a decisive role in Hong Kong.