Vida Sassoon (), the founder of London Sassoon Hairdressing Academy, was born in London in 1928. He is a legendary figure who struggled in adversity and made his dreams come true. Born in a narrow alley in London, his childhood was rough and his parents were unable to support them. Later, he and his younger brother were sent to a Jewish orphanage. At the age of fourteen, he began an apprenticeship because he could not afford the tuition fees. He arrived in London at that time. Learn hair techniques from Professor Gunn, a top hairstylist. This opened the door to his hairstyling career. At that time, Professor Gunn also waived his tuition fee of one hundred pounds. At the age of 30, Vidal Sassoon opened his first large-scale personal salon. His century-old creativity and talent completely changed people's style.

In 1958, Sassoon first invented the "Shape Cut" technique (TheShape), which cuts hair based on the individual's unique skull structure and its coordination with geometric shapes. His rigorous styling combined with precise lines can liberate women from the boring and time-consuming daily hair styling process. Since then, Vidal Sassoon has continuously surpassed himself and created many brilliant records. Therefore, he can stand out in the highly competitive fashion industry of this century and become one of the most influential figures.

The 1960s was an era full of excitement and creativity. At that time, a group of people who advocated passionate creation appeared in London, such as the Beatles (also known as the Beatles) and designer Mary Kwan. group characters.

Vidal Sassoon is also one of the best. In 1963, Mary Kwan invited Vidal Sassoon to design a new hairstyle for her models. The requirements were that the advantages of the clothing should not be concealed, but the design should be unique and contemporary, and Vidal Sassoon creatively designed it according to individual needs. The different contours of the model are combined with the geometric lines to design a simple and unique Vassoon short hair style. The famous Hong Kong actress Nancy Kwan is the first model with Vassoon short hair.

This bold and innovative hair design caused a sensation in the fashion industry and the media. Ladies flocked to Sassoon's salon on Bond Street. Vidal Sassoon and his talented team of hairstylists continue to create groundbreaking hairstyles such as the asymmetrical, the five-point cut and the Grecian goddess. Everyone is flocking to Vidal Sassoon's hair design. Known as the classic, the Sassoon hair cutting technique (Sassoon Cut), with its meticulous shape and neat lines, completely freed women from the monotonous and dull hairstyles of the time. Freed.

Vidal Sassoon's name and his celebrity clientele are world-famous. Whether they are rock stars or political celebrities, they are paying more and more attention to hair design, and the influence of Vidal Sassoon is evident. Vidal Sassoon's contribution to the world of hairdressing is as important as the Beatles' contribution to the pop music craze. Vidal Sassoon's creativity has brought endless power to the hairdressing and fashion industries. In response to the requirements of industry insiders and customers, he developed the Vidal Sassoon hair care product series and launched it in 1974. This set of products combines the practical experience of professional hair designers and the advanced scientific and technological achievements of scientists. In 1983, Vidal Sassoon sold the product division of his company to Richardson-Vicks. Two years later, the company was acquired by Procter & Gamble. Vidal Sassoon is currently a consultant for Procter & Gamble and is actively involved in all aspects of product development and marketing. He constantly provides advice from conception, formula development, product testing, packaging design to advertising and promotion images. Vidal Sassoon's personal participation ensures that the product named after him can fully embody the essence of his personal ideas and philosophy.

The business developed by Vidal Sassoon has now become a multinational enterprise, so it has come into contact with a wider range of social classes than before. However, the spirit of Vidal Sassoon has always remained unchanged, which is to promote education, loyalty and loyalty. Service, pursuit of creativity and excellent quality, focus on practicality of shape, getting rid of the shackles of redundancy, and reaching the highest state of simplicity and elegance.