Baidu Music is a music portal that provides users with massive amounts of genuine high-quality music, ultimate music sound effects and music experience, authoritative music charts, extremely fast exclusive first-release songs, and extremely high-quality integrated song lists. Recommended, theme radio stations that are very suitable for users, a comprehensive MV video library, and user-friendly song search allow users to find their favorite music faster, restore the true nature of music to users, and bring users a new music experience. In July 2013, Baidu Music’s PC client “Qianqianjingting” officially switched brands and was renamed Baidu Music PC. This brand switch inherits the advantages of Qianqianjingting, and adds exclusive intelligent sound effect matching and intelligent sound effect enhancement, MV function, playlist recommendation, skin replacement and other personalized music experience functions. Baidu Music has made great efforts to value and support genuine music. At the same time, it has also begun to integrate with the world of independent folk musicians. Through the Baidu Musician Community, it integrates many excellent music producers, original artists, and even grassroots artists. Baidu Music Music integrates and packages these music and outputs them to users, which further reflects the support and promotion of original music. In June 2011, Baidu’s music platform ting was officially launched. ting! With a library of millions of genuine authorized music, Baidu Ting was officially renamed Baidu Music in 2012, providing users with free downloads, online playback and other music services. With the mission of "enabling listeners to enjoy music at any time and at any time through services that pay equal attention to technology and art, allowing musicians to find close friends and achieve commercial success", we establish a winning ecological chain for the music industry and influence the development of China's digital music industry. 12In December 2015, Baidu Music will merge with Taihe Music Group, and the two announced that they will jointly establish an Internet music organization.