The music and art management major is a new major designed based on modern management concepts and management theories and based on the needs of the cultural market. It adopts the teaching concept of comprehensive cultivation and comprehensive development of potential, and comprehensively understands the laws and regulations of various art categories through a large number of courses related to art management such as art production, art marketing, art brokerage, intellectual property, cultural regulations, public relations, and advertising. feature.

During this period, students are also allowed to directly participate in the planning and distribution of a large number of art activities, applying what they have learned and increasing their practical capabilities. This will lay a solid theoretical and practical foundation for participating in cultural market development and distribution. In the field of arts management education, how to design and set up the arts management major has always been quite controversial, and the practices of schools in various countries are also different.

Extended information:

The curriculum of this major in music and art management consists of public basic courses, subject basic courses, professional basic courses, professional courses, elective courses and practical links.

The main courses include: Management Principles, Management Psychology, Human Resource Development and Management, Economics, Corporate Relations, Communication, Accounting Principles, Financial Management, Management Information Systems, and TV Programs Production, TV drama creation, TV directing art, management system engineering, applied statistics and audience survey, media management, TV program production management, etc.

Baidu Encyclopedia-Art Management Major