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What does James’ ad mean?

LeBron James plays four different LeBrons in this commercial, namely Athlete LeBron (LeBron on the court), Wise LeBron (wise LeBron), Badass LeBron (Bad LeBron), Kid LeBron (childish LeBron). These four different LeBrons represent different aspects of him. No matter which side of him you liked before, this time LeBron wants you to feel the charm of his whole person.

LeBron on the court

Athlete·LeBron

This is a typical image of an athlete, showing the straightforward side of James. In the first episode of the commercial, he wore Jersey and the latest LeBron boots, wearing his iconic headband, occasionally dribbling or practicing fake moves; at the dinner table, he just listened patiently, occasionally curling his lips. The most important thing is that this character knows every line. No, at most he shrugged and shook his head. The director's intention was to show James's taciturn style on the court, talking less and working more. In the second episode, the TV in the room continuously played James' dunk shots, showing the audience his bravery, persistence, extraordinary talent, and ability to accept criticism humbly without any extra words. Since James entered the league, the American media has generally believed that James is well-spoken, never overly aggressive, and is a very smart guy.

Wise LeBron

Wise LeBron

The old LeBron with sparse hair and messy beard shows the mature and sophisticated side of James. In the advertisement, the old man is wearing Wearing a red yukata and looking slovenly, he takes care of the entire family's daily life. He was a basketball star 50 years ago. He is resourceful and experienced. The blood of basketball has been running in his body for 75 years. As he enters old age, he has nothing to do. He likes to take a nap, and he also likes to brag. His words are always unforgiving, and he even seems a bit arrogant. In the advertisement, he also claimed that he had won "four pairs" and said provocatively: "Don't be jealous of me. You can't keep up with me!" The director made all these arrangements because the glory days of old LeBron have passed, and memories have become his only capital to show off.

The fact that a high school player can show such maturity is not just due to his acting skills. "He can always get his teammates involved in the offense. Even at the last moment of the game, he is willing to pass the ball to his teammates after a breakthrough. This is not like what a second-year player can do." Celtics head coach Rivers said this about James.

Bad LeBron

Badass·LeBron

This guy was looking in the mirror desperately in the first commercial and said, "Why am I so handsome?" !" The man with an African-style afro and always wearing sunglasses is full of confidence, content, cold in appearance but smooth in dealing with things. He is a typical businessman. He doesn't like to ask questions and rarely speaks. He is the kind of man with a certain personality. A mysteriously attractive man. He lives a worry-free life and earns much more than his peers. He speaks directly to his family, calling old LeBron "Old Man", and does not save face for the old man at all. He criticizes the old man in person for adding too much garlic to his rice. Pointing out the old LeBron’s “quadruple-double” without mercy is bragging. When dealing with the youngest James, he also ordered "Give me the butter!"

The way James himself smiles can make people see the unique innocence of a big boy in his early twenties. His attitude towards his loved ones is also very casual, sometimes even dismissive. Even though he is already the father of a child, his innocence cannot stop him from exuding endless charm.

Kid LeBron

Kid·LeBron

This character shows the childish side of James. He is energetic, outspoken, rebellious, creative and naive. He also likes to be funny and always faces life with a smile. He has the fashionable look of a 15-year-old peer, with baggy clothes, exaggerated necklaces and accessories. No matter where he is, he always wears headphones to listen to his favorite hip-hop music. In the first episode, he teased old LeBron with his sneakers: "Take it. Well, I don’t want it anyway.

"In the second episode, he showed his fantasy side, and has been living in his own world, treating the other three people as nothing, holding bread and butter at the dining table, fantasizing about throwing exaggerated bread into the basket, and even The cheerleaders wearing glasses cheered for him. Only children would have such wild fantasies.

The precocious James is still a big boy after all, and he is full of endless daydreams about the world.