I would like to provide you with a planning plan for a jewelry company’s opening event. I hope it can help you. You can refer to this template, modify individual contents yourself, and then operate it more realistically. .
Baifuchuan Tai'an Second Store Opening Planning Case
Activity Description: This opening activity planning (September 28-October 28, 2009) *** includes three Part of the content includes the tailoring ceremony in the morning on the opening day and the large-scale new product launch conference in the evening, the 8-for-8 event during the National Day period (October 1-October 8, 2009), the opening month celebration day (October 28, 2009) ) A large-scale lottery event headed by 8 Lenovo LCD computers. Through the selection of high-audience advertising media channels, opening ceremony momentum, public relations activities and other forms, Baifuchuan has made a high-profile expansion into the Tai'an market since its opening, strengthening the high-quality, high-standard brand image in the hearts of the general public; and constantly refreshing Sale!
Event theme: New Zhanghao Gifts - Lenovo computers are given to you
Event location: Baifuchuan Tai'an No. 2 Store (First Floor of East Asia Furniture City, No. 2 Longtan Road, Tai'an City - Train diagonally opposite the station)
Activity time: September 28, 2009 - October 28, 2009
Activity preparation time: divided into two stages: The first stage: September 2009 15th to 27th (opening, National Day); second phase: October 10th to 27th, 2009 (monthly celebration)
Activity method:
One: Brand promotion :
1: Negotiate site selection, store design (floor plans, construction drawings, renderings), store decoration and related matters
2: Preparation and publicity of promotional materials, opening items
p>3: The Baifuchuan brand has comprehensively expanded into the Tai'an market, spread the brand through public relations activities, mass media and other channels, quickly established a brand image, and caused a stir in the city.
4: Activity warm-up: Arrange the items listed in the following table before September 23rd
Time project implementation instructions
September 24th to September On the 28th, the grand opening float parade was made with exquisite floats, themed scenes such as "Romantic Sea of ??Love" and "Praying for Love", and models standing and sitting on the floats; accompanied by enthusiastic music, promotional broadcasts, etc. and repeated broadcasts;
From September 26th to October 4th, the theme of Gold Rush will be "Gold Rush", and a corner will be set up in the advertisements, DM orders and other publicity one week before the opening. Based on this, from September 26th - Come to the store on October 4th to redeem a 200 yuan cash coupon.
Ceremony process in the morning of the opening day
Time and activity content
8:30-9:00 The staff is in place and each work is finally confirmed (Hua Shu Ju Popular Convey the message)
9:00-9:30 Program performance, the band and drum troupe begin to appear on stage to gather popularity
Opening dance
9:30-9:40 The host comes on stage to start the opening ceremony and deliver the opening speech
9:40-9:50 Leader’s opening speech
9:50-10:00 Employee swearing-in ceremony
10:00-10:08 Opening ribbon-cutting: 8 etiquette ladies, 6 tailoring guests,
10:08 Ribbon-cutting, music playing, and gun salute
10:20-10: 30 Push the opening cake to the front of the stage and ask the tailoring guests to cut the cake, share the cake and
tell the discount details and evening activities)
10:30-10:50 Q&A with prizes, immediately Distribute prizes
Preview the new product launch in the evening
10:50-11:30 Program performance
11:30 Invite guests into the store and preview the new products in the evening Press conference
New product launch process on the evening of the opening day
Time items
18:30-19:00 Staff are in place and final confirmation of each work (if Conveying information based on popularity)
19:00-19:10 The host took the stage to deliver a speech and launched the "Baifuchuan 2009 New Product Conference"
19:20-19:30 Program
19:30-19:45 First round of model new product show
19:45-20:00 show
20:00-20:15 Second round The third round of model and new product show
20:15—20:30 Program
20:30—20:45 The third round of model and new product show
20:45— 21:00 The host came on stage to participate in the program and announced the end of the event
Two: Details of the event content: The opening is complete only with "gifts"
The grand opening gift: Cutting corners to pan for gold: with DM order , cut off the newspaper and come to the store to receive a free 200 yuan cash coupon. The coupon collection period is: September 26 to October 4, 2009.
Two grand opening gifts: Enter the store and receive endless gifts: Friends who visit the store on the day of the opening event (September 28) can receive free gifts with DM orders, invitation letters, newspapers and other promotional materials. Get a beautiful gift, limited quantity, while supplies last.
Three great gifts for the opening: free diamonds for shopping: the first 10 people who purchase diamonds or jade items each day during the first three days of the opening (September 28-30) will receive a free diamond ring worth 888 yuan. pieces.
Four opening gifts: Free gold for opening shopping: During the opening event, you will receive a gram of gold if you purchase inlaid jewelry for RMB 2,000 or more; you will receive a discount of RMB 10 for each gram of gold jewelry!
Five opening gifts: Momofukugawa gift: buy diamonds, gems, and jade at one time during the opening period
If you spend 999 yuan or more, you will receive a cosmetic bag (large size) or a lily cup One, or an umbrella, or a purple sand cup.
If you spend 1,000 yuan or more, you will receive a set of exquisite tableware, a hollow kettle, a steamer, or a small fan.
If you spend 2,000 yuan or more, you will get a humidifier
If you spend 3,000 yuan or more, you will get a new desk fan, a rice cooker, or an electric baking pan
If you spend over 4,000 yuan, you will receive a micro fan or a juicer.
If you spend 5,000 yuan or more, you will get an induction cooker for free.
Three: Event layout and atmosphere creation
General principle: closely integrate the theme of the event and highlight the sense of grandeur, discounts, luxury gifts and related visual effects. All promotional materials appear with the Momofukugawa LOGO, and the main promotional materials carry the theme of "Creating Possibilities for Love—Five Gifts Detonate the City".
District work? Layout planning: DM orders (10,000 copies) will be issued in key blocks of commercial concentration areas. (Write more about performances and gifts, and less about discount details. That is not what the audience is interested in.) 10 banners on key streets. Hang flags (30) outside the door. (Do not do less, sparseness will not create a sense of grandeur) Set up balloons (2 with vertical signs) in front of the door. Set up a large theme exhibition in front of the door to announce the theme of the opening event and related preferential activities. The door was decorated with balloons and bouquets of flowers. There are 10 congratulatory vertical banners hanging from top to bottom on the left and right sides of the store, all of which are words of congratulations from a certain person on the opening of Baifuchuan. An event stage is set up on the side of the store entrance and the scenery is spray-painted behind it.
A reception desk with the company's logo clearly marked is set up at the entrance of the store, and a staff member is assigned to present opening promotional materials, new product albums, gifts and souvenirs to visitors. There are 2 greeting ladies (standing at the door with ribbons) and 3 shopping guide ladies (moving around flexibly throughout the store) in the store. The top of the store and the shelves were decorated with balloons and bouquets of flowers. Hang a hanging flag (20 copies) on the top of the store. In-store theme poster promotion (1 copy). Resting areas are set up in relevant areas of the store, where cola and fruits are placed, and service staff are deployed to distribute gifts and promotional materials. A business promotion stand is set up at relevant locations in the store, displaying gifts, promotional materials and displays, souvenirs, and providing consultation services. The X display rack in the store publishes event discount details. Handbags and other supplies printed with the Momofukugawa logo will be distributed to participating customers.
Four: List of supplies for opening activities
Item quantity specifications CM Person in charge of total unit price
300 200 yuan cash coupons 20*9 0.3 90￥
DM order 10,000 copies 20*30 0.1 1,000￥
2 promotional posters 200*100 85 170￥
New product album 2,000 copies 15 *30 2 4000￥
Activity stage entertainment host 1 1200*400 2000￥
Arch 1 Own
X exhibition rack 3 60*160 50 150￥
2 air balloons 100 200￥
70 hanging flags A3 5 350￥
20 congratulation strips 20 400￥
10 street banners 1000*100 20 200￥
3000 paper cups 200￥
Opening Champagne 8 bottles 25 200￥
Stage distribution gifts 200 pieces 0.5 100￥
One piece of stage background cloth refers to the stage 80 80￥
200 large tote bags 3 600￥
Small tote bag 500 2 pieces 1000￥
888 yuan diamond ring 10 pieces ￥
Salute 10 rounds 10 100￥
Door gift (shopping bag) 300 pieces 0.5 150 ￥
200 balloons 35￥
Cosmetic bag (large size) store surplus
Soymilk machine store surplus
Lily cup Store surplus
Umbrella purple clay cup store surplus
Exquisite tableware store surplus
Hollow kettle steamer store surplus
Small Fan store surplus
Humidifier store surplus
New desk fan store surplus
Rice cooker store surplus
Electricity Cake pan store balance
Micro fan store balance
Juicer store balance
Induction cooker store balance
Required Approximate total price of items:
Items for Tai’an Second Store Opening Event
Quantity price of required items
Stage 1 2000
Moving head lamp 6 1200 pcs
PA lights 4X4 sets 800 pcs
Following lights 2 pcs 400 pcs
Cold fireworks 12 pcs 200 pcs
Bubble machine 2 Each 100
2 floor hoods 200
1 set of speakers 400
Some flowers around the stage 500
15 corsages 150
6 pairs of scissors 200
7 flowers cut
1 pair of golden lions 600
The red carpet extends 16 meters 100
One group of band 500
One violin 300
One saxophone 300
Host two 300
Dance 600
Total: 9150
Activities during National Day
The theme of National Day activities: Gifts and good times - if you encounter "8", you will definitely get it
Activity time: October 1st - October 8th, 2009
Event location: Baifuchuan Tai'an No. 1 store
Event rules:
One: Event period (2009 From October 1st to October 8th, 2020), customers who enter the store can add value if the last digit of the RMB with a face value of 100 yuan appears "8".
The specific details are as follows:
If one "8" appears in the last digit, it can be used for 100 yuan = 110 yuan.
If two "8" appear in the last digit, it can be used for 100 yuan = 120 yuan.
If there are 3 "8"s in the last digit, it can be used for 100 yuan = 150 yuan
If there are 4 "8"s at the end, it can be used for 100 yuan = 300 yuan
If there are 5 "8"s in the last digit, you can use it for 100 yuan = 1,500 yuan.
If there are 6 "8"s at the end, you can use it for 100 yuan = 3,000 yuan.
Two . Prizes for shopping: All customers who come to the store to shop from the opening to the National Day event (September 28-October 4, 2009) can participate in the event at Tai'an Baifuchuan No. 2 store on October 5 with their shopping receipts. "Flying Biao and Counterprofit" activity; the specific activity settings are as follows:
"Flying Biao and Counterprofit" activity: The distance between the place where you throw Biao and the Biao plate is 3-5 meters, and each person has to invest 10 Biao. Rebate explanation: If you hit the red heart several times, you will get a percentage of the cash back. For example, if a customer buys jewelry for 3,000 yuan, the return results of participating in Feibiao are as follows: If you hit the red heart 10 times, you will get 3,000 × 10% = 300 yuan back; Anyone who hits the red heart 4 times will get a refund of 3000 × 4% = 120 yuan; and so on...
3. During the event, gold and palladium will be discounted at 8 yuan per gram
Divided work? Layout planning: Set up a large theme exhibition in front of the door to announce the theme of National Day activities and related preferential activities. The display X display rack indicates the content of the event.
In-store X display rack in the store publishes event discount details. Introduce relevant content of this National Day event to customers.
List of supplies for National Day activities:
Quantity of items and total unit price
Feibiao plate 1 piece 20
Feibiao 10 pieces delivered
One theme publicity board 80
2 X display racks 50 100
3000 copies of event DM orders 0.1 300
Opening month Celebration Activities
The theme of the monthly celebration event: Momofukugawa Full Moon Gifts and Big Rewards
Event Time: October 28, 2009
Activity Process
Time and activity content
8:30-9:00 Staff are in place and final confirmation of each work (talking about gathering popularity to convey information)
9:00-9: 30 Play music to gather popularity
9:30-9:40 The host takes the stage to launch the moon celebration ceremony and delivers the opening speech
9:40-10:00 Program
10:00-10:30 On-site prize-winning Q&A (the prize is a moon celebration cake)
10:30-10:45 Program
10:45-11: 00 Live lottery on stage (arrange 5 people to win to build momentum and attract customers to buy)
11:00-11:15 Concluding remarks from the program supporter
Event content:
1: Lucky gifts will be given in the shopping lottery. Customers who shop from September 28th to October 28th (the day of the Lunar New Year) and come to the store to participate in the lottery with their shopping receipts will have a chance to win
Award Quota Prizes
8 first prizes: Lenovo LCD computers
2 second prizes: 4,888 yuan jadeite
Third prizes (pre-arranged to draw One) 2888 yuan jadeite for 3 people
Fourth prize (two will be drawn by pre-arrangement) 5 induction cooker soymilk makers
Blessing prizes 388 yuan jadeite for 30 people
2: Looking for people in the same city: Use DM orders, advertising vehicles and TV ads throughout Tai'an to find people whose birthdays are on October 20th, provide them with contact information, and inform them that we have beautiful people on that day As a birthday gift, I invited him to participate in our monthly celebration event that day.
Activity layout and atmosphere creation
General principle: highlight the birthday atmosphere and lottery atmosphere, and display the prizes at the event site.
District work? Layout planning: DM orders (10,000 copies) will be issued in key blocks of commercial concentration areas. Hang flags (30) outside the door. An arch is set up in front of the door. A large theme exhibition board is set up in front of the door to announce the themes of the monthly celebrations and related preferential activities. The door was decorated with balloons and bouquets of flowers. An event stage is set up on the side of the store entrance and the scenery is spray-painted behind it.
In the store, there are 2 greeting ladies (who stand at the door with ribbons) and 3 shopping guide ladies (who move around the whole place flexibly). The top of the store and the shelves were decorated with balloons and bouquets of flowers. Hang a hanging flag (20 copies) on the top of the store. In-store theme poster promotion (1 copy). Rest areas are set up in relevant areas of the store, where cola and fruits are placed, and service staff are deployed to distribute gifts and promotional materials. A business promotion stand is set up at relevant locations in the store, displaying relevant gifts, promotional materials, displays, souvenirs, and providing consultation services. The X display rack in the store publishes event discount details. Handbags and other supplies printed with the Momofukugawa logo will be distributed to participating customers.
List of supplies for monthly celebrations
Item item quantity specification CM unit price total person in charge
DM order 10,000 copies 20*30 0.1 1000
2 promotional posters 200*100 85 170
New product album opening event remaining
Event stage host 1 1200*400 1500
Arch 1 300
2 X display racks 60*160 50 100
50 hanging flags A3 5 350
2 stage background boards 400*200 25 50
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200 handbags left in the store
1 cake
Lottery prize preparation store
Approximate total price of required items: