Innovative.

Haikui Music is an original music group with more than ten subsidiaries and nearly a hundred studio labels. After years of exploration and development, Haikui Music has broken away from the inherent model of traditional copyright companies and record companies, and supports the development of original musicians, singers, and entrepreneurs through the middle platform system. The structure and model have a more innovative Internet Gene. Haikui Music's song copyrights account for more than 10% of the domestic music market, and currently owns copyrights including Hu Rui (Hu 66), Liu Mengyu (Uu), Da Zi, Wang Jingwen, Wang Weile (Xiao Le Ge), Cheng Jiajia, Hailai Amu, etc. Within 300 signed singers.

Hai Kui Music is known as the "hit making machine". In the recent TMEA Tencent Music Entertainment Festival, it can be said to be the biggest winner. Not only did its artists Wang Jingwen and An Suyu win the "Breakthrough Musician of the Year" and "The Most Influential Musician of the Year" awards respectively, they also won the "Most Influential Musician of the Year" award. 6 of the "Top Ten Chinese Songs" were included in the list.