Not long ago, TV stations across the Taiwan Strait and four regions were still competing to broadcast popular Korean dramas. Teenagers were competing to chase the Korean idols they admired. Adults were sighing at the injustice suffered by Dae Jang Geum and others. Many airports in the mainland The passenger exits were crowded with fans waiting for Korean stars, and the flights to and from South Korea were filled with Chinese tourists visiting South Korea... Before we knew it, this scene was gone forever. Looking back, roughly around the time of the financial crisis that started last autumn, the "Korean Wave" quietly subsided in mainland China, Hong Kong, Macao and Taiwan, and became a thing of yesterday. A friend asked me to answer: Why does the "Korean Wave" quietly reduce fever? All Korean stars have arrived in China
If you answer this way, it is obviously too one-sided. Most Korean dramas progress slowly. For example, even if you have a meal, you have to play one or two episodes. Watching a few episodes will not miss the plot, so it is suitable for people who need to kill time. The stories are the same, the genres are repeated, the mother-in-law and mother-in-law rhythms are the same, and the faces of the actors are the same, which makes the audience feel aesthetic fatigue. Coupled with the global financial crisis, the quantity and quality of Korean film and television production have declined significantly. The "Korean Wave" has quietly subsided in China. There are only a few Korean dramas left to be broadcast on TV stations, and they cannot generate much ratings. .
Currently, many Korean actors have entered China to participate in the filming of Chinese films and television films. "Myth" is the first costume epic myth starring Jackie Chan. It is a mythological story with a strong oriental style. There are more than 900 stunts in the film, including the scene where thousands of terracotta warriors and horses fall from the sky, which is absolutely spectacular and novel. Korean movie star Kim Hee-sun participated in the performance, and together with Jackie Chan, they performed a heart-stirring classic love story. As for Jian Miyeon, Jang Nara, Chae Yeon, Chae Lin, Lee Jung Hyun, and Mina, they can be said to be the iconic Korean female artists developing in China. SK Telecom, South Korea's largest telecommunications operator, and IHQ, South Korea's largest brokerage company, jointly established Beijing SIDUSHQ Company to develop the Chinese market. Hundreds of its Korean stars have come to China to develop. From this point of view, is it too much to say that "Korean stars have all arrived in China"? The financial turmoil has left South Korea's economy bruised and bruised. Although the huge Chinese economy is not unscathed, its endurance is obvious.
The "Korean Wave" fever has its own internal injuries
Recalling when Korean idol singers set off the "Korean Wave" craze, Chinese boys and girls faced those handsome men jumping up and down on the stage. The beautiful singer let out a deafening high-decibel shout. For a time, Korean idol singers' dyed yellow hair and highlighted colored hair were spread in many cities in mainland China, Hong Kong and Taiwan. "Korean Wave" is popular among adults, and Korean dramas began to appear widely on TV screens in four places after 2000. When "Falling in Love with a Female Anchor" starring Jang Dong Gun, Chae Lin, Han Jae Suk, and Kim So Yeon was broadcast on the TV station, it infected a large number of mainland TV viewers.
After that, Korean TV dramas replaced Korean songs to form another more surging "Korean Wave". For a time, Korean actors with exquisite costumes and exquisite makeup could be seen everywhere on the TV screen, such as Jang Dong Gun, Chae Lin, Kim Hee Sun, Won Bin, Bae Yong Joon, Song Hye Kyo, etc. It can be said that they have reached the point where everyone in mainland China is well-known. "Blue Life and Death" , "The Women of the Bath House", "Dae Jang Geum", "Full House", and "Mr. Lovely" are broadcast on TV stations of all sizes. Many people can't wait for the TV broadcast of several episodes every day and are looking for DVDs. Surprise viewing.
Korean TV dramas are basically based on the "Cinderella" model, with a strong suitor behind the male protagonist and a beautiful and kind-hearted heroine who is framed and teased everywhere, but always tolerates and perseveres. The audience was worried and angry. But the ending is happy, and the lovers finally get married. Such stories are very common, such as "Guardian Angel" and "Success of the Bright Girl" starring Song Hye Kyo, including "Dae Jang Geum" which is very popular in mainland China, Hong Kong, Macao and Taiwan, but the background is changed to ancient times and the palace. Another pattern in Korean dramas is that beautiful and kind-hearted male and female protagonists become terminally ill and cause tragedy. Therefore, many viewers are left with the impression that there are always people with terminal illnesses in Korean dramas. The most classic among them is "Blue Life and Death" starring Song Hye Kyo, Won Bin, and Song Seung Heon, and "Love at Harvard" and "Sad Love Song" are also themes of terminal illness. Monotonous themes and similar plots are important reasons why Korean dramas eventually lost popularity.
Korean TV dramas often have hundreds of episodes. Although each has its own characteristics, there are probably some rules to be found.
In addition to the tortuous emotional drama between young people, there are also inextricable emotional entanglements and grievances and resentments between the elders and family members in the play. In short, there may be several intersections between several families, and the characters The relationship is complex. There are many actors, layers of progress, and multiple plots intertwined. It reflects not only the love of young Koreans, but also the family affection between Koreans and all aspects of society. Maybe that's why Chinese audiences like it. However, a large number of TV series of the same type have flooded the screen, and they lack freshness after a long time, which is also the reason why people are tired of them.
Korean movies failed to successfully cooperate
While Korean TV dramas are aggressively occupying the TV screen, Korean movies have not gained momentum. In recent years, only "Love Has a Will" and "My "Savage Girl" and "Jianghan Monster" entered mainland theaters, and the box office was average among imported films. Among them, "My Sassy Girl" had a great influence on the mainland and Hong Kong. Hong Kong set off a craze for filming "savage style". Most viewers started to understand Korean movies through this work. But generally speaking, Korean movies have not achieved the same level of achievements as TV dramas, leaving the latter to struggle alone and finally become unsustainable.
The successful experience of Korean dramas is still worthy of recognition
Korean TV dramas are welcomed and popular among mainland audiences. Analysis shows that there are probably several reasons: First, South Korea, like Japan, is influenced by China. Cultural influence is great, and it is easy for Chinese audiences to understand and accept it. Secondly, Korean TV drama actresses are charming, and almost all male actors are handsome men, which are very popular with the audience. Third, Korean dramas are good at creating romantic plots, the love is beautiful and moving, and the love entanglements are all kinds of strange. The hero and heroine's persistence and perseverance in feelings enable people living under pressure and reality to realize their innermost longings and dreams. Fourth, Korean dramas win with details. The parents tell stories about their stories, and the exquisite details warm the hearts of the audience. Fifth, the music of Korean dramas is beautiful, the filming locations are charming, and the costumes of the actors also keep up with the trends of the times. These artistic achievements are worth learning from.
The popularity of Korean dramas in mainland China has actually cultivated a group of loyal "Korean fans" who like Korean celebrities, Korean electrical appliances, Korean mobile phones, Korean cars, etc. Korean food and all aspects of Korean daily life have triggered a tourism boom in Korea. The South Korean tourism department has launched film and television tours in a timely manner, such as a tour of "Janggeum Village", the filming location of "Dae Jang Geum", and a tour of "Jang Geum Village" where Jun Hee carries the dead Eun Hee on his back and walks blankly at Hwajinpo Beach on the beach. Film and television shooting locations such as Jeju Island and Nami Island have become the first choice for Chinese tourists.
Some people predict that Thai TV dramas will become a viewing trend in mainland China in the future. I think that due to cultural differences, it will be difficult for Thai TV dramas to form a large scale in China, and it may be difficult to achieve good ratings.