The significance of innovation in music communication channels is to meet user needs, promote music works, and increase the commercial value of music. Meet user needs: With the development of society and the advancement of technology, people's requirements for the way and experience of music transmission are also constantly changing. Through innovative music communication channels, users' needs can be better met and users' awareness and interest in music can be improved.

1. Promote musical works: Innovative music communication channels can expand the scope of music communication, allowing more people to understand and hear musical works, thereby increasing the exposure and popularity of musical works.

2. Increase the commercial value of music: By innovating music communication channels, you can attract more users and fans, thereby increasing the commercial value of music. For example, through the spread of social media platforms, more brands and merchants can be attracted to cooperate and sponsor, increasing the commercial value and income of music.