Planning scheme of catering marketing

In order to ensure that things or work can be carried out effectively, it is often necessary to make a plan in advance, which is a plan to clarify the time, place, purpose, expected effect, budget and method of specific actions. What problems should we pay attention to when making a plan? The following is the planning scheme of catering marketing that I have compiled for you. Welcome to read it. I hope you will like it.

planning scheme of catering marketing 1

1. Atmosphere of National Day Restaurant

When people consume in restaurants, to a great extent, they consume the whole service of restaurants, not just food. Therefore, the National Day promotion should be properly arranged in the atmosphere of the whole restaurant.

1. Dining table

Put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as Chinese rose, azalea and Milan. Its gorgeous colors and fragrant fragrance can make people's brains in a leisurely environment and increase consumers' appetite.

2. Sound

The special sound effects in the dining room can create a unique atmosphere. Small landscapes are arranged in the dining room, and the tinkling sound of rocks dripping into the spring makes people feel like walking along the stream by the spring. The restaurant plays some flowing background light music, such as clayderman's piano music. Can make the dining mood of catering consumers particularly comfortable.

3. Lighting

The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers happy to eat in a visually comfortable restaurant environment.

4. Tone

Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly blended and eye-catching, it will be of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

5. Layout

The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumer psychology of the catering market, it will be favored by customers.

2. Service of National Day Restaurant

The human factor is very important in promotional activities, which reflects the attitude of a restaurant. People prefer places with thoughtful and humanized service. Therefore, before the promotion, it is necessary to do a good job in basic service training, promotion feature training, attitude awareness training, etc., so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.

3. Food Promotion in National Day Restaurants

There are many ways to promote food in restaurants. Here are some common food promotion contents:

1. Dishes

During the promotion in National Day Restaurants, many merchants will offer corresponding National Day packages and corresponding dishes for consumers to choose from.

2. Production

Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.

3. Watch

Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants.

4. Price

It is also a common method used by merchants to attract consumers through price. It is too important to get it right. Don't lower the price and lower the brand of the restaurant.

5. Gifts

Offering some holiday-related gifts can stimulate certain consumers. For example, you can get gifts by booking in advance, and you can get some gifts by spending more than how much. Gifts should correspond to the brand style of your restaurant. The planning scheme of catering marketing 2

1. Target market analysis

The customers of this restaurant are mainly middle and upper-class people and government staff, but many of them are private consumption, which requires the restaurant to take into account the personal interests of those private consumers on the basis of improving the grade.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 2-3 yuan.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

3. Marketing strategy

1. Make a special package for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is August 15th, they can enjoy a 5-6% discount (according to the actual decision of the restaurant) for dinner in the hotel with valid documents (household registration book and). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number is 815 (within Chengdu area), you can enjoy a discount of 5-6% (according to the actual decision of the hotel) for dinner in the hotel with valid documents (household registration book and). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.

4. Because of our temporary accommodation service, we can join hands with other large hotels that mainly provide accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. The activity will be held from August 1th to 2th of the lunar calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

4. Make an out-of-box advertisement or a larger flas advertisement or a banner. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 15,.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

VII. Other suggestions

1. Equip a computer in the service hall to keep the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make a good website of the restaurant as soon as possible. The website must be made by people. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant. The main page should be warm, and it is best to have a big flas, as well as news release system, online marketing system, customer message board, customers and employees. Enhance the popularity of restaurants through online marketing (the biggest advantage is a large audience and low cost).

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. Combining with the actual situation of our hotel and the traditional national customs, this scheme is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits. Planning scheme of catering marketing 3

Because many people's time values have not been fully established, they do not easily accept new marketing methods, which will restrict the realization of online marketing methods. As far as consumers are concerned, some drawbacks in the immature market economy make people still have a lingering fear, and they are always too rational or have a sense of distrust of new things, which requires people to further recognize modern marketing methods. American economists have put forward the concept of "attention economy". They believe that in the information society, information is already a virtual economic resource, and the most scarce thing is people's attention. It can be said that in the network economy environment where commercial information explodes, the essence of catering network marketing is to attract consumers' attention. How to create conditions to realize the desire to buy and seize consumers has become the key to the success of catering network marketing.

first, the content of catering network marketing strategy

specifically, it is to set the agenda of catering hot topics in a planned way through the content of online marketing. The innovative content and form enable online marketing to quickly affect tens of millions of huge online users and cover the largest number of users in a short time, resulting in a sensational effect. The application of catering network marketing strategy can make use of the top news of portal website to link, reprint, recommend, participate and comment in an open and large-scale explicit form, and can also make the content of catering network marketing become the center of the topic through personal blog, MSN, friend recommendation, small website hanging links, providing downloads and other implicit forms, thus adding a sensational effect to advertisements.

ii. advantages of catering network marketing

1. interactivity

catering network marketing has certain advantages compared with traditional catering marketing methods. The most prominent feature is strong interactivity. The so-called technical interaction is the use of multimedia technology to create a new type of online marketing with complex visual effects and interactive functions. The fundamental significance of online media is that it subverts the strict boundary between traditional media communicators and audiences, changes one-way communication into personalized two-way communication, and gives the communicators and audiences the freedom to change roles. Network marketing fully considers the audience's willingness and motivation to process information, so that the audience can receive information under the spontaneous psychological drive, rather than being forced to instill it like traditional information. The audience is no longer passively accepting information, but actively mastering and controlling information and participating in the content and dissemination of information. The research shows that the interactivity of the website will affect the audience's preference, psychological attraction and degree, and also affect the user's trust in the website. The interactivity of online marketing can enhance the goodwill and participation of consumption.

2. timeliness

catering network marketing is helpful for catering enterprises to make marketing budgets and save catering marketing expenses. By using network marketing, customers can inquire by themselves only by inputting the information of catering products into the computer system and surfing the Internet, and there is no need to spend a lot of money on product introduction and other printing, which greatly reduces the marketing expenses of catering enterprises. Network marketing also helps to save time and reduce the steps in the marketing process. Catering enterprises can directly put these pictures of meals and service environment online for customers to inquire, and the electronic version of the instructions can be updated at any time. Catering network marketing can provide customers with a lot of intuitive information, so that the relationship and mutual influence between catering enterprises and customers can be strengthened. At the same time, the catering marketing process has no time limit and can be carried out all the time. After the marketing information of catering enterprises goes online, the electronic "information waiter" can always work. Consumers make decisions to buy catering products through online information.

3. Substitution selectivity

With the rapid development of online marketing tools, customers can use these tools to quickly obtain a lot of information about catering products or services, and the time and money spent searching for attractive substitute products will be greatly reduced. That is to say, the cost of currency and time form is greatly reduced and the substitution selectivity is greatly improved. Therefore, catering enterprises must make a fuss about the emotional cost and the uncertain cost of switching suppliers, so as to increase the total switching cost.

to carry out online marketing, it is necessary to accurately locate the target market. From the market location of network marketing, at present, the regional distribution of Internet users in China is dominated by big cities, medium-sized cities and economically developed coastal areas, and in the case of backward information infrastructure in China, the regional distribution pattern of Internet users will still be dominated by large and medium-sized cities for a long time to come. So at present, big cities and coastal economically developed areas can choose catering network strategy.

Third, the specific application strategy of catering network marketing

Catering network marketing can push information to the audience through the homepage advertisement of the portal website, use search engines, advertisements, E-mail, MSN, blogs and other forms to pull netizens to the information, and also use the company's own website to launch a series of activities. Participate and discuss in the forum of the target audience, and also conduct on-site network activities through the tools of online chat (MSN) and video. In short, it is necessary to fully integrate network resources and use all available methods and means to carry out catering network marketing, so that the target audience can see information and participate in activities at any time in the network. At the same time, it pays attention to the integration of network marketing and traditional media. Based on the characteristics of wide spread of online media, not limited by region and time, flexible information dissemination and relatively low production cost, more and more catering enterprises combine traditional advertising with online marketing, publish information through traditional mass media, and organize and participate in online media.

1. Two-way communication to provide value-added services

Pay attention to two-way information communication with customers to provide value-added services. Making full use of various experience marketing methods to spread brands on the Internet can not only spread the favorite experiences of catering consumers in a wide range, attract target consumers and achieve the purpose of product sales, but also establish a special emotional bond and communication channel with catering consumers by giving them humanized and emotional experiences. Therefore, when carrying out online marketing creativity, we must think from the perspective and mentality of diners, and consider how to let consumers actively get the information they want in the fastest and smoothest environment, and leave a pleasant sensory and spiritual experience.

Establish an online platform, and catering enterprises design an online marketing project "MSN Enthusiasts" that interacts with netizens to invite netizens to join the hotel MSN in time.