The letter I, the subject "I" in English, represents the personalized characteristics of the product. I also means Imagination (imagination) and Illustration (illusion). It also means that the product has Internet (Internet) communication attributes. MV not only has the original meaning of MUSIC VIDEO (music video), but also includes a product experience such as MAGIC VIDEO (magic video). IMV, also known as artistic V-video, is a video format that uses movie lens shooting methods, uses 3D animation to create foreground and background, and then adds character materials. It is a personal film and television art film launched for the public wedding dress and photo market. V-film adopts efficient film and television stunt shooting and production processes, and follows a pure film and television route, which is aesthetic and dreamy. It is a must-have art for public weddings and photos. Artistic V-film shows a new concept and content of film and television forms, emphasizing character and vision. style, showing the charm of film as a personal art through V-film shooting, and expressing the unique personality of the person being photographed.