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Looking for an explanation of terms in the advertising industry

Advertising ae is an account executive or account executive in the advertising and service industries.

Where AE is the abbreviation of Account Executive.

A professional advertising AE is a super salesperson, senior customer service, junior marketing planning media consultant, market researcher. He must have comprehensive advertising and marketing knowledge, track the entire process of advertising production and placement, and conduct basic market research. , effect evaluation, etc.

account manger=AM (Account Manager)

CD [Creative Director] creative director, creative director, creative director (the predecessor of CD, either a writer or a writer) Art Design)

AAD〔Associated Account Director〕——Deputy Account Director

AAD〔Associated Art Director〕——Associated Art Director

ACD〔Associated Creative Director〕——Deputy Creative Director

AD 〔Account Director〕——Customer Service Director, Business Director

AD〔Art Director〕——Art Director (can be independent in the creative department Art supervisor who performs art direction work)

AE [Account Executive] - account executive, customer service, account executive; budget executor, responsible for all related business between advertising agencies and advertisers, The connection between concept, budget and advertising performance

AM [Account Manager]——Account Manager

AP [Account Planner]——Account planning (divided into strategic planning and business planning)

ASM [Area Sale Manager]——Area Sales Manager

CD [Creative Director]——Creative Director, Creative Director, Creative Director (the predecessor of CD, not a copywriter It is art design. He became a supervisor because he has accumulated rich experience and has excellent creative achievements)

CGH [Creative Group Head]——Creative Group Head [Computer Visualizer]——Computer Draftsman

CW [Copywriter]——Copywriter

DCS [Director of Client Service]——Account Executive

ECD [Executive Creative Director]——Executive Creative Director

FA [Finish Artist]——Finish Artist Group Head]——Finish Artist Group Head

GAD [Group Account Director]——Customer Group Director

GCD〔Group Creative Director〕——Creative Group Director

GMD〔General Managing Director〕——General Manager

MD〔Media Director〕——Media Director, Media Department Manager

SAD [Senior Art Director] - Senior Art Director

SCW [Senior Copywriter] - Senior Copy Director [Copy Director] - Copywriting Director

〔Media Supervisor〕——Media Director, Media Director

〔Media Planner〕——Media Planning

〔Planning Director〕——Planning Guidance

〔 Planning Supervisor〕——Planning Director

〔Print Production Manag

er〕——Graphic Production Manager

〔Production Manager〕——Production Manager

〔Research Supervisor〕——Research Director

〔Studio Manager]—— Studio manager, office manager

[Traffic Control Specialist (abbreviated as Traffic)] - production control staff

[Traffic Coordinator] - graphic production coordinator

〔TV Producer〕——Production

〔Visualizer〕——Illustrator, illustrator, draftsman, visual design

〔Visualizer Group Head〕——Visual design team leader

〔Artist〕——Copywriter