I thought that "The Masked Singer" has already been confirmed for its fifth season. Among competition-type music programs, it has also become a "golden IP" that takes into account both popularity and TV ratings. . Who would have thought that as the program progressed, the ridicule became more and more intense. This series of programs has dropped from a Douban score of 7.1 in the first season to a still-unsatisfactory 5.7 now.
A program that was once regarded as opening up a new world of music programs is now in decline. Isn’t this sad! The saddest thing is the masked singers on stage. "Even if they don't mask their faces, I don't understand them." This seems to be everyone's general attitude towards this season's show. "The Masked Singer Guess" can still exist today. One of the reasons is that the program accurately captured everyone's "curiosity" and "happiness."
Whether it is a music giant or a novice in the music industry; whether it is a super idol of Asaike or a cross-border marketing singer. Before the masked singer takes off his mask, everything is unknown. The only thing he knows is his singing skills. For the audience, this is undoubtedly full of hope and freshness. Based on this, it is very easy to remind people of "The Voice of China", which is similar to the "blind audition" method, and decides whether to turn around based solely on singing skills and interpretation of music.
"The Masked Singer Guess" allows singers to sing with their faces covered. In fact, it allows the audience to get rid of their original cognitive abilities and prejudices in the past, and to be able to present a more true, three-dimensional and objective performance. The overall strength of the singer. This is also a necessary condition for "The Masked Singer" to be recognized by the audience and a key factor to attract more people's attention.
The real topic and challenge of the program is not just to guess the clues to the singer's case that the judging panel intentionally or inadvertently presents, but also to the audience's worries about "it turned out to be him" after the singer takes off the mask. unexpected surprise. Just like in the second season of the show, three masked singers who called themselves the "MMboys" acted cute and funny on the stage, creating a warm atmosphere.
The team leader "Poached Egg Man" also revealed that he is better than the "Golden Horse Best Actor" and "The Most Popular Male Singer", and his true identity as a "superstar" made the whole audience continue to cheer. After the "Poached Egg Man" was revealed, he was finally confirmed to be Li Ming, one of the "Four Heavenly Kings". You must understand that Li Ming's exposure rate has been very low in recent years, let alone appearing in variety shows. Such an unexpected surprise also made many viewers shout "Ye Qing is back".
But in the fifth season, the unexpected surprise of "it turned out to be him" turned into doubts of "who is this". Singer Liu Xuejing, who was successfully revealed in the first episode of the show, is almost ulterior. When I saw the full-screen "Who is he" video barrage, I couldn't help but secretly sweat for this program.
There are not enough singers, so immediately after the reveal, everyone will no longer take photos of their thighs. Instead, they will immediately take out their mobile phones and search for "who kind of person" the singer is. I watched the show again without knowing a little about the singer, or even having no idea about it. The audience has changed from "participants" who can linger and enjoy the experience to outright "monitors".
Since you want others to guess, at least make sure that the face covered by the mask is familiar to everyone. If not, why bother? It is better to take off the mask immediately and change "guess" to "strongly recommended" or "detailed introduction" for newbies to be more sincere. In this case, what is the actual meaning of "covering the face"? Even if your face is not covered, the audience will not recognize you. Since they don't know each other, the "guessing" that the judging panel and the audience need to do will become less and less effective.
If everyone were to put more effort into filming, they would act like "Oh, it's him" like waking up from a dream. This kind of embarrassment is obvious, and it will continue to make the program full of "scripted" hats. Although there are also famous singers like He Jie and Wang Zhengliang participating in the show, in terms of "coffee status" alone, it is still not satisfactory.
There are not enough singers, the main guest lineup has shrunk, and the audience will no longer buy it. In the final analysis, the "culprit" must also be attributed to the program itself. Since 2016, "The Masked Singer Guess" has gone through five years. Lack of resources and program shortcomings are inevitable problems. But if you want to go on for a long time, you can survive by "changing", and you can attract the audience by showing sincerity.
As a program with music as the medium and singing guests as the core, the greatest sincerity that "Masked Singer Guess" wants to show should happen to be in the "main lineup" Above, work harder on the masked guests. In the past, countless experts came to this show. From the music industry veterans such as Li Ming, Zhong Zhentao, Li Hacken, Qi Yu, etc., to the powerful actors in the Triassic era of the music industry, such as Xiao Jingteng, Li Ronghao, and Xue Zhiqian, to Mao Buyi, Zhou Shen, etc., they are also enough to confirm the advertisement of The Masked Singer. Brand recognition.
To be honest, with the connections and user reviews accumulated by the show over the past two years, although it has declined at this stage, it has never been impossible for the show to invite enough guests. . However, some singers whom everyone was not familiar with or even recognized were invited to fill the show in the following program. Eating the budget openly and devouring the audience popularity accumulated in the past.
It goes without saying that no matter what the reason is, the audience's participation and experience are reduced. In the end, the only bad things are the program's user reviews and billboards. The show has reached its fifth season, and the show team is also trying to change. However, we have also noticed that in the fifth quarter, the phenomenon of "traffic and cross-border marketing" flying together has become more and more obvious.
You must understand that when the first quarter of 2016 started, the "traffic" group had not yet reached the general climate. Therefore, most of the people who really take the stage are powerful actors and "singers" who use their voices and works to attract the audience and deliver classic works.
With the popularity of traffic and the popularity of fans, various programs have gradually tilted towards traffic, and "The Masked Singer Guess" is no exception. Like Fan Chengcheng, Zhu Zhengting, Meng Meiqi, etc. who happened in the fourth season, the program team also took advantage of the popularity and attention accumulated during the talent show to make marketing efforts.
As for the fifth season, we will not compare the ranking with the previous traffic idols, who is higher and who is lower. Considering the concept of the program alone, can the popular young people be worthy of the title of "singer"? Similarly, with regard to the participation of many "cross-border" stars such as Chen Long and Donnie Yen, we really cannot generalize them with the word "singer". Even Li Xueqin, who became popular due to her talk show, came to "The Masked Singer Guess" to compete in the "Hegemony Competition".
Perhaps among celebrities, their singing skills are worth mentioning, but in a program that focuses on songs and singers, KTV standards cannot always classify them as singers. The two put their focus and attention on these traffic and cross-border celebrities, perhaps describing them as "enjoying the process", which is more popular.
Has "Guess the Masked Singer" lost its original intention a long time ago? Although it is inevitably unfair to judge the quality of a singer based on his position alone. But today's show is really about to become a "return show." From Xuanxuan, Bi Xia, and Chen Zitong in the second season, to Ding Ding, Qian Zhenghao, Yang Yunqing in the fourth season, and now Zhao Lu. Cross-border actors, Internet singers, talent show stars, all kinds of "big stars" are gathered in one show, but the number of real "singers" is getting lower and lower.
Today's "The Masked Singer Guess" is like a dispensable thing - the accumulated ancestral heritage is reluctant to throw away; if you want to maintain it properly, you can't improve it. Therefore, under the pressure of "resting on its own laurels", the program has become the current situation of rising and falling, which cannot be thrown away or thrown away. The tragedy of "The Masked Singer" is that even though the singer takes off his mask, many people don't know it. Just trying to survive is another kind of tragedy! What do you think?