In recent years, Douyin has become a leader in the short video industry. Douyin’s daily active users have exceeded 600 million. Such large traffic has opened up unlimited new opportunities in business or life for brands, merchants, and self-media. possible. Both ordinary workers and business leaders come to Douyin to do business. However, with the rapid development of the short video industry, the issue of music copyright has become increasingly prominent. ?
Short videos have a great need for BGM (background music), but unlike variety shows or online movie platforms, which have formal numbering and broadcasting licenses, this also leads to short video music copyright Difficulty of supervision. Generally speaking, short video platforms will provide users with the function of adding music to personal videos. The copyright of music here is mostly obtained through cooperation between short video platforms and music companies. Since the background music addition function is not uniformly used on a certain video platform and there is a lack of unified industry supervision on the platform, it is indeed easy to cause music copyright disputes. ?
Although it is difficult for original music authors on Douyin to protect their music copyright, once the music is misappropriated by others, it is considered a violation of the legal rights of the music creator. Therefore, every original music artist must have a strong awareness of rights protection, and the public must also exercise their right to suggest and supervise. A harmonious and beautiful online society requires all of us to work together to create it. On some self-media platforms, whether they are self-media accounts of a certain scale or ordinary personal social accounts, they have begun to have rights protection awareness, which shows that the public’s rights protection awareness and infringement awareness are increasing, and it also represents the trend of modern society. progress. This is a good phenomenon, and I believe short videos will get better and better in the future.
Everyone should have the awareness of paying for knowledge. On the way to safeguarding their own rights and interests, I believe that justice will always be there and will not be absent. Everyone can get the benefits they deserve for the fruits of their labor! It is not easy to be original. I hope you will come and supervise it together, and I hope you will not do anything that infringes.