Only when an enterprise takes serving society as its purpose and promotes social progress as its development direction will society give it support, and the enterprise will survive and develop.
——Sun Yinhuan, Chairman of Yida Group
Yida, survive for society
November 16, 2008, Great Hall of the People in Beijing.
With its long-term outstanding contribution to social charity and public welfare, Yida Group has once again won the honorary title of "China's Outstanding Corporate Citizen" after 2007. The "China Corporate Citizenship Special Contribution Award" is an important honor used to recognize companies, entrepreneurs, experts and scholars who have played a landmark role in the development of China's corporate citizenship. The award was first established in 2007 and awarded to Intel Corporation Chairman Ke Dr. Reg Barrett and three others.
At the award ceremony, Tian Runzhi, Chairman of the China Corporate Citizenship Committee, said, “As a leader of private enterprises, Mr. Sun Yinhuan and the Yida Group he led not only brought first-class services to Dalian but also to China. The software park and first-class talent base have also used outstanding corporate citizenship practices to profoundly interpret the "corporate citizenship concept" for Chinese enterprises and society, enabling more Chinese entrepreneurs, especially private entrepreneurs, to understand the corporate citizenship concept and promote the implementation of corporate citizenship. Corporate social responsibility and make positive contributions to building a harmonious society."
China’s 30 years of magnificent reform and opening up have created batches of successful private enterprises, among which many outstanding corporate citizens who actively fulfill their social responsibilities have emerged. Yida Group is an outstanding representative among them. Sun Yinhuan has been awarded the "Top Ten Philanthropists of the Year" in China's charity rankings, China's Most Socially Responsible Entrepreneur, China Charity Federation's Top Ten News Figures in China's Public Welfare, One Hundred Chinese Charity Figures, "Love China" - the first national Chinese charity He has received honorary titles such as figures and serves as the vice president of Dalian Charity Federation.
In an era when many companies are proud of advocating "wolf culture", Yida is committed to the "elephant culture" of being big but not bullying the weak, being kind but not afraid of the strong, taking responsibility bravely, and being kind to others.
This is an enterprise that links the development of the enterprise with the future of the entire city. They gave up the opportunity of rapid development in the real estate industry and used 10 years of hard work and sweat to develop Dalian's outsourcing industry into China's First and fifth in the world, it has completed a great exploration and practice in the history of the development of China's software industry.
This is an enterprise that attaches great importance to responsibility and pursues conscience. Over the past 24 years, they have always adhered to the core value of "enterprises survive for society" and stepped forward time and time again when society needed it, using 600 million yuan to The huge investment and consistent actions interpret the true meaning of corporate citizenship, inspire more companies to join in public welfare undertakings, and profoundly affect the formation of a city's corporate citizenship culture.
On the afternoon of May 12, 2008, a huge earthquake occurred in Wenchuan, Sichuan, which shocked the world. On the morning of May 13, Sun Yinhuan, who was on a business trip to the United States, arranged for Yida Group to make an initial donation of 3 million yuan to the Sichuan disaster area before leaving. On the same day, Yida Group employees began to donate voluntarily, from the chairman and president to ordinary employees, all donated generously. On May 27, Sun Yinhuan, who had just returned to Dalian from the United States, convened the group's senior management overnight to discuss the earthquake relief work and decided to donate another 30 million yuan. So far, Yida Group has donated more than 34 million yuan in total, becoming one of the companies with the highest donation amount in the entire Northeast region. one. The United Front Work Department of the Central Committee of the Communist Party of China held a special donation ceremony for Yida Group. Du Qinglin, Minister of the United Front Work Department of the Central Committee, highly praised Yida’s sense of social responsibility and righteousness. He said, “This generous donation by Yida fully reflects the strong commitment of Mr. Sun and Yida Group.” The sense of social responsibility reflects the deep love and boundless love that people in the non-public sector of the economy have for the people in the disaster areas. This kind of charity deserves praise and admiration." On August 28, Yida Group held a signing ceremony with the Chengdu Dujiangyan Municipal Government to build Dujiangyan Kindergarten and Anshun Primary School respectively with complete functions, first-class quality and equipment for Dujiangyan City, and continue to contribute Yida's strength to the reconstruction of the disaster area.
Over the years, Yida Group has always participated in disaster relief and various social welfare activities: in the "SARS" in May 2003, the "3.4 storm surge" in Dalian in March 2007, the 2008 When major natural disasters such as the ice and snow disaster in the south struck in February, Yida Group donated 2 million yuan, 3 million yuan, and 1.5 million yuan respectively; in 2005, Yida Group donated 10 million yuan to the Municipal Charity Federation and won the "Charity Star" ; In 2006, Yida Group bravely established funds of 2 million yuan and 5 million yuan for foundations in Liaoning Province and Dalian City respectively; in September 2007, Yida Group and Ruian Group donated 25 million yuan to establish an IT talent fund and 30 million yuan to establish Huang Nichuan Village New Rural Construction Fund; in November 2007, Yida Group donated 20 million yuan to Dalian Charity Federation to establish Yida Charity Fund; in September 2008, Yida Group donated 6 million yuan to become the 17th China The sole main sponsor of the Golden Rooster and Hundred Flowers Film Festival...
Education is the foundation for the prosperity and longevity of a nation, and it is also the social undertaking area that Yida Group attaches most importance to. In 2000, Yida Group and Neusoft Group jointly founded the China Neusoft Institute of Information. It has established three institutions in Dalian, Nanhai and Chengdu, with 25,000 students enrolled, making it the largest software talent training base in China.
In various communities developed by Yida, Yida Group has always insisted on building the best schools in the region with the highest standards. It has invested heavily in introducing 80 Middle School, Gezhi School, Mingxing Primary School, Software Park Bilingual International School, and ELFA Software Park Kindergarten. Well-known educational institutions such as Xueyuan and Yida Century City Kindergarten provide high-quality educational facilities for the community. In 2008, Yida Group invested 55.4 million yuan in Dalian Software Park to design and construct the Software Park Standard Primary School, Software Park Regional Kindergarten, and Zhaiyuyuan Kindergarten; it invested 99.67 million yuan to plan and build Yida Century in the "Fifth County" community. Cheng Kindergarten, Ganjingzi District Experimental Primary School and Yuwen Middle School. In September 2008, Yida Group and Dalian-born international movie star Yu Nan*** jointly established the "Yida Yu Nan" Dalian Rural Education Development Fund with a quota of 1 million yuan to support the selection of outstanding rural young teachers in Dalian for 10 consecutive years. …
As the leading real estate enterprise with the highest brand reputation and the largest development volume in Dalian and the investment, development and operator of Dalian Software Park, the superior living and working spaces carefully created by Yida Group for Dalian have become It has made the city proud, and Yida Group is also at the forefront of the construction of invisible space - urban humanistic environment and spiritual space. The "Voice of Yida" New Year's Concert, founded in 1994, has become a unique symbol of Dalian's urban cultural construction. Over a period of 14 years, Yida Group has invested tens of millions of dollars to invite dozens of overseas concerts. First-class art groups at home and abroad went to Dalian to perform more than 30 high-level and wonderful art performances. All tickets were donated to the public for free, making special contributions to the improvement of Dalian's cultural taste.
When it comes to Yida’s development and achievements, Sun Yinhuan has always attributed it to the background of reform and opening up, the care of the party and the government, and the support from all walks of life. He believes that core values ??determine the value orientation of an enterprise and also determine the development direction of an enterprise. Establishing correct values ??and persevering in them is a sign of true maturity of an enterprise. Understanding the significance of the core value of "Enterprises survive for society" to Yida, it is not difficult to understand why Yida took huge risks at the critical moment of developing the real estate industry many years ago and invested all its precious funds in the development and development of Dalian Software Park. Construction, why do you attach so much importance to the honor of the tax champion of private enterprises, why do you pursue the perfection of product quality so persistently, and why do you still invest heavily in improving the environment of sold communities every year...
For Yida , "Enterprises survive for society" is not a fancy word or a public relations tool. It has been deeply integrated into all aspects of Yida's corporate strategy, operation management, business system, customers, market and product technology, and has become the core of Yida's corporate culture. Strong core.