Bar marketing planning plan (1)

Bar internal marketing mainly includes internal marking and printing of important notices, wine lists, introduction of promotional varieties; personal promotion and oral promotion of employees; decoration and lighting; the mood of the service staff and the atmosphere of the bar; the color, aroma and taste of drinks and food, etc. Internal marketing work starts as soon as the customer comes in. Once the customer comes in, it is very important to make him stay and take the initiative to consume. The beautiful appearance, lovely smiles, friendly and enthusiastic service of the service staff are crucial to retaining guests. At the same time, the environment and atmosphere of the bar also affect the stay and stay of guests. After the guests sit down, effective marketing methods and directional language promotion are the key to how much the guests spend. When the guest leaves his seat, the waiter presents the guest with a miniature wine list or a small handkerchief, a lighter, and a box of matches. Of course, the address and phone number of the bar are printed on them. Please take the guest as a souvenir and welcome him. visit or forward it to his friends.

In addition, display is also a means of internal marketing. Displays can be placed in the display cabinet of the bar, or in the glass display window facing the street, or on the table at the entrance of the bar or restaurant, or in various decorative corners of the room. The existence of display art is undoubtedly a silent temptation to guests and also plays a very good promotional role.

Another aspect of internal marketing that cannot be ignored is the design and decoration of the bar. That is, does the bar make people stop in appearance? Does the environment and atmosphere inside make people feel comfortable and friendly? Generally speaking, dizzying and dazzling lights will not leave a good impression on people, and weird combinations and strongly contrasting colors may not bring good results. Therefore, when designing and decorating a bar, you must hire professionals and experts, and never destroy the overall situation just to save small expenses.

Effective internal marketing can produce a variety of benign effects:

1. Save the cost of external marketing and publicity;

2. From the same number of guests Obtain higher income;

3. Increase profit margins;

4. Increase sales of related products and services;

5. Have more of satisfied, efficient employees.

Successful internal marketing can double your business. A shrewd manager said this: "It is almost sinful not to promote it to existing guests." Therefore, we must not miss this opportunity. This opportunity can create three opportunities for us at the same time: First, let the guests Spend as much money as possible during your stay at the bar; second, invite them to come back; third, ask them to promote our drinks and services.

Bar Marketing Planning Plan (2)

What is the current bar marketing trend? How does a bar do its own marketing?

1. The most important point in current bar marketing is the price of various drinks in the bar.

Everyone is very clear that consumers will continue to be very conservative in spending due to financial stress and lack of confidence in the economy. In order to attract consumers, it is necessary to prepare all kinds of drinks and food in your bar in the most reasonable state.

2. Another important marketing strategy in bars is differentiation, meaning and added value

Bar marketers will need to ensure that their brands truly express what consumers value. of something. Brand recognition, as a meaningful market force, has long since become obsolete. Today, “differentiation” is critical to success—that is, sales and profitability. Those who rely primarily on "word of mouth" promotion techniques will quickly find that they are creating a lasting perception among their consumer base that only price (or price reduction) can differentiate their products from the competition. .

If you insist on doing this and do it well enough, then your products and services will no longer be a "brand" but will be regarded as a "product category locator" and nothing more.

Several key points of bar marketing are:

① You must establish the popularity of the bar and improve its credibility. This is the necessary foundation for successful marketing of your bar.

② Cultivate the overall image and quality of employees. Only after they are trained well can they do other work.

③Improve the quality of high-quality service: Some of the friends who work in places like bars come to work to build a career, and the other part come to make money. Only in this way can the enthusiasm of the waiters be improved, which is the first prerequisite for quality service. I think it is better to use the comment card method. It breaks the conventional format, increases the level of the waiters, makes everyone feel a sense of crisis, and at the same time feels the joy of harvest, which is also easier to manage.

④ If your bar wants to run better promotions, then I suggest you organize a few small activities, such as fruit plate/red wine special promotions.

In fact, most bar promotion plans are like this, and they need to be adjusted according to different bars. Bar marketing is an important source of income for this bar and requires dedicated staff to plan this content.

Bar marketing planning plan (3)

1. Market analysis

The target group of bars can be divided into three parts:

1. Old bubble. Those who have been in bars before have their own conditions, like the atmosphere of bars, and regard bars as a kind of leisure culture. What this group needs is an environment that suits them. The communication and communication for these people who feel comfortable mainly lies in the marketing model. This group of people go to bars according to their habits, and those who are used to going to that bar will always go to that bar.

2. Avant-garde people, referred to as mixed ones. Although this group has no spending power, they like to play and be excited. Even if they borrow money, they will save their face and go out to play. Their needs are simple, fun and situational! All-out publicity is most effective for them. Activities and bustle are 100% attractive to this group. This group is the type to join in the fun when going to bars. If the bar is hot, go there!

3. For the working class, the emergence of bars is a new thing in the city. For them, it is an experience and a new life. They hope that the bars will be novel, distinctive and high-end. This group of people The best communication lies in the attraction of advertising techniques. This group is the most promising group. If you retain them, they will often surprise you and create the effect of spreading the word to ten!

2. Marketing model

1. Organize personnel to market the places where Laopao lives

Carry out grade publicity and face-to-face communication, and develop places that are helpful to us For marketing outlets.

2. Organize bar staff to work together

Carry out large-scale propaganda to occupy favorable terrain before the nightlife begins.

3. Marketing invitations and issuance of discount cards

Go to other clubs and other commercial places to issue membership cards and discount cards; advertise in local best-selling magazines and newspapers.

3. Collaboration

1. Changes in bar service patterns and clothing.

2. Achieve word-of-mouth marketing for all employees.

3. Increase the main body of music and create multi-type theme parties.

IV. Event planning

1. Festival activities

Chinese and Western festivals

2. Sunday activities

Every Sunday

Carry out some themed activities to attract customers

3. Irregular activities

Seize the city’s entertainment trends and domestic and foreign entertainment Updates

Arrange some special events with the media

For example, some singers came from the talent show such as Fast Man and Super Girl.