AdobePremiere6. is the most popular video editing software at present, which is flexible and convenient to make and can produce complex video effects. AdobePremiere6. software is a process of collecting, making, generating and playing videos, sounds, animations, photos, pictures and texts by computer. It is a powerful tool for making VideoforWindows images, QuickTimeforWindows movies, RealPlayer video streaming files and CD-ROMs.

let's make a simple AdobePremiere movie (as shown in figure 1): a focus plane comes in from a distance, and then subtitles appear, and the fade-in effect is transformed into another focus plane. Through this example, you can understand the whole process of Premiere application.

video material

1. Start Premiere6. and the LoadProject dialog box will appear. Each new AdobePremiere project must be preset, and the time base, movie playback rate, compression type selection, preview and output of the project will be explained in the preset.

2. Select PALVideoforWindows from the preset table, and click "OK" to display the project window (input video), time ruler window (clip making), information window (display detailed information about Clips), transition window (select specific effects to realize transition between videos) and preview window (assemble and preview in the making window).

3. double-click the blank space of the Project window to open the Import window, select the video material, click "OK" and confirm.

4. double-click the Cyclers.avi video in the Project window to pop up the Monitor window, click the play sign until you think it is the beginning of the film, then click the stop sign, click the MarkIn button again below, and click the MarkOut button when you think it is the end of this video material.

editing

using the time ruler window, you can make the audio material of the video into a movie. The production window includes multiple channels for playing images and sounds. The image channel includes the main Video1A channel and Video1B channel, the T channel is the transition channel, the Video2 channel and the additional channels are the image superposition channel, the Audio channel is the sound channel, and the left side of the channel is the control bar.

drag the edited 1.avi to the Video1A channel and the other video to the Video1B channel, set the length (in the same way as the 1.avi setting method) and adjust their positions, and drag the video in the Video1B channel to the position where it partially overlaps with the video in the Video1A channel.

adding transitions

in order to make the two video materials connect naturally, various transition modes can be used. AdobePremiere provides more than 7 transition modes, such as sliding in, gradual in, diffusion, page turning, mosaic and so on.

select Window→ShowTransitions to pop up the Transitions setting window. Click on the CrossDissolve fade-in and fade-out transition effect.

click the extension sign of the transition project class, and drag the selected transition mode to the overlapping part of two Clips on the T channel, and the program will automatically determine the transition length to fit the transition part. In most cases, when two Clip are placed in different channels of the production window, AdobePremiere will automatically set the correct direction of the transition.

applying filters

in the process of film production, it is one of the important ways to make the picture produce vivid and wonderful special effects by using filters to process the images specially. AdobePremiere6. provides more than 7 kinds of filters for movies and still images and 21 kinds of sound filters, such as filters with paste, ripple, mirror, wind, phantom and other effects. And you can customize the filter according to your needs.

select Window→ShowVideoEffect to pop up the Effect setting window. Click the Adjust project extension flag filter in the Effect setting window, and select brightness &; & Contrast filter to the 1.avi video in the Timeline window, and then select Window→ShowEffectControls to pop up the EffectEffectControls window to adjust the contrast and brightness. At the same time, a Motion display window will appear on the screen, so you can watch the adjustment effect. And several filter effects can be applied to a video material.

The focus plane effect floating in the distance is created by using a filter. In the Timeline window, click the blade-like cutting tool in the upper left corner, and click a position in the middle of the timeline of 1.avi in Video1A channel to cut 1.avi into two sections. Click the tool and select the previous paragraph in 1.avi. Click and drag the filter of the Transform project extension sign in the Effect setting window, and select the CameraView filter to the previous paragraph of the 1.avi video in the Timeline window.

click Setup on the right side of Motion in the pop-up EffectControls window, and the motion setting window will appear. Set the motion window as shown in Figure 3: change the rotation to 36, change the zoom to 2%, change the distortion to a diamond, drag the end point to the visible area, and watch the adjustment effect at the same time. After confirmation, press the OK button.

add text and sound

click File→New→Title to pop up the text editor. Select the T button, click in the blank and enter the text you want to enter. By default, the text background is transparent; However, if the NTSC system is produced, you should also right-click in the text editing space, select the subtitle window option, and tick in front of the NTSC safety color; If it is PAL system, you don't need to tick it.

select File→Save, enter a file name and click OK to save. Add this subtitle item in the Project window, drag it to the Video2 track in the Timeline window, place the mouse on the back edge of the subtitle, and the mouse arrow will turn into an inverted E shape, and drag its length to the required length.

double-click the blank space in the Project window, select a file of WAV music and drag it to the Audio1 track.

generate and play a movie

select File→ExportTimeline→Movie to generate your work. If you want to generate a movie in RealPlayer format suitable for playing on the Internet, choose File → Export Timeline → Advanced Media Export, which is a new function of AdobePremiere6.. After the generation, the generated works will pop up, and you can watch your works by clicking the play button. The effect is good.

the factors that affect the charging standard of video production-do you need to provide creative copy? Is the requirement for creative copywriting high? Some companies provide their own copywriting ideas, while most companies need to provide copywriting ideas. The creative planning of the company's film and television advertisements is closely related. Creativity provides a spreading scheme and conception for the film and television advertising planning, which makes the planning activities more unique and innovative. As the soul of the whole advertising film, creativity of excellent copywriting is of great significance. There is a big difference between some level and creative planning and some hasty planning costs, and of course the final effect of advertising films will naturally be very different.

second, the factors that affect the company's video production charging standard-do you need live shooting? If the company provides its own promotional materials, such as moving pictures and videos, and clips them into a film, if the requirements for animation special effects are not high, then thousands of dollars can be solved. If there is nothing in the company's publicity material and it needs to be filmed, the cost will be high.

third, the factor of video production company's charging standard-shooting cycle? The shooting stage of the company's video production is generally about 3-5 days. If it is a special high-end company's film and television advertisement, the shooting cycle is also more than one month. During this period, we collected all the video materials needed by the company's film and television advertisements through cameras. This process is also the most expensive stage in the company's film and television advertising budget, which involves the cooperation of many types of work. The shooting cycle is determined according to the copywriting script. Of course, the shooting cycle is also discussed by both parties when signing the contract and cannot be changed. There are personnel expenses every day: actors, directors, lighting engineers, cameramen, producers, etc. Other expenses: creative expenses, transportation expenses, room and board expenses, etc., and the approximate cost is calculated according to the shooting days.

fourth, the factor of the charging standard for product advertising video production of video production companies-is the quality of the shot high? Shooting involves the application of equipment. There are many types of cameras, such as high definition and small high definition. If you need sports shooting, you need to use a rocker arm. In addition, the application of lighting equipment has a great impact on the image quality, so the cost will vary greatly with different shooting equipment. According to the general composition of professional equipment, it can be divided into: high-definition camera, standard definition, ordinary, wide-angle mirror, lighting, rocker arm, track and so on.

fifth, the factors that affect the product advertising charge standard of video production companies-do you need 3D post-production special effects? Do you need aerial photography? Why can some films be made as long as three or five thousand yuan? That's because there is no shooting, and the editing effect is relatively primary, and there is no vivid post-special effects. For example, some customers need to reflect the texture and luster of products, and the best performance effect can not be achieved by shooting products, and 3D modeling is often needed, and the cost of 3D modeling is calculated by seconds. In addition, the cost of film and television advertising varies according to different industries, for example, the real estate industry needs to design a large number of animation designs, and urban film and television advertising needs to use aerial photography or a 12-meter rocker arm.

VI. Factors that affect the charging standards of video production companies-what is the configuration level of the company's video production company team? Whether to hire an actor makeup artist, what level of actor, director, cameraman and lighting engineer in the process of film and television advertising shooting is also different.

VII. What is the length of the post-production cycle that affects the charging standard of product advertising video production of video production companies? The production stage of the company's film and television advertisements. In this stage, the post-editing staff make a second editing creation according to the copywriting script and the video material shot in the early stage. Some complex video production companies also need the cooperation of special effects producers and three-dimensional producers.

In addition, the soundtrack selects or makes appropriate background music according to the rhythm of the film to set off the mood of the film, and the colorist corrects and colorizes the tone of the film. The length of post-production cycle depends on the time required by customers and the complexity of the film.

The above seven factors affect the price positioning of a product advertising video of a video production company. The specific price actually depends on the discussion between your company and the producer. A product advertising video with high quality will be quite reasonable, and the video production company will tailor a high-quality product advertising video for the company with more valuable film and television solutions.

I am a video producer.

First of all, there are many kinds of advertising videos. Simply shoot some product videos or videos, edit or package them to become an advertising video.

it is a little difficult, for example, to show some products, such as a small machine, which requires three-dimensional modeling, making a model of the product from the inside out, then showing it from the inside out, and adding some packaging and synthesis.

A high-end advertisement, such as Dove Chocolate, requires people to shoot, find artists, and then the later personnel to do three-dimensional modeling, and then go to software to make fluid effects, and finally synthesize them into real advertising videos.

We often use maya or max, ae, pr, refllow and other software for modeling, synthesis and special effects.

you can trust me privately if you have any demand for video production.

Pre-preparation script description: When the idea is fully confirmed and allowed to enter the shooting stage, the advertising company will submit the creative copy, picture description and proposal to the appropriate production company (there may be more than one), and make necessary written explanations on the length, specifications, delivery date, purpose, task, plot, creative points, atmosphere and taboos of the advertising film to help. Note At the same time, the production company is required to submit a Quotation and a production Schedule for selection within a limited time. Valuation: After the production company receives the StoryboardBriefing, the production company will report the appropriate production plan and the corresponding price to the advertising company for confirmation by the advertising company and advertisers. Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting site, shooting scenery, shooting props, shooting clothes, film crew (director, producer, photographer, lighting engineer, art, makeup artist, dresser, actor, etc.), electricity, magnetic rotation, music, editing, special effects, two-dimensional and three-dimensional production, dubbing and synthesis. It can even include specific options. Customer confirmation: the advertising company will report the valuation of the production company to the customer. After the customer confirms, the customer, the advertising company and the production company will sign a specific production contract. Then, according to the contract and the final confirmed production Schedule, the production company will prepare the next first production preparation meeting (PPM1) within the specified time. Preparation before shooting: During this period, the production company will make comprehensive preparations for all the details related to the shooting of advertising films, such as Shootingboard, director's explanation, lighting tone, music samples, scenery, set scheme, actor audition, actor modeling, props and costumes, in order to seek the best way to present advertising ideas as advertising films. First production preparation meeting: PPM is the abbreviation of English Pre-ProductMeeting. On PPM, the production company will report all the details of the advertising film shooting to customers and advertising companies, and explain the reasons. Usually, the production company will submit more than one set of Shootingboard, director's explanation, lighting tone, music samples, scenery, set plan, actor audition, actor modeling, props and costumes.